Based on past years, the 2025 Eddie Bauer Black Friday sale is shaping up to follow a familiar, reliable pattern. Here’s everything you need to know: from the dates and early access to what items might be included, what kind of discounts to expect, and what’s likely to be left out.

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The Sale Timeline: When It’s Likely to Happen

If Eddie Bauer sticks to the same playbook as in recent years, here’s how the sale period will probably unfold:

• Early Access for Adventure Rewards Members: Expected to begin Monday, November 17, and run through Wednesday, November 19, 2025, exclusively at eddiebauer.com. That’s a 3-day window exclusively for members of Eddie Bauer’s free loyalty program, called Adventure Rewards. If you’re not a member yet, it’s probably worth signing up if you’re planning to shop early.

• Main Sale Launch: For everyone else, the Black Friday deals are expected to go live Thursday, November 20, 2025—exactly one week before Thanksgiving.

• Sale Duration: The sale is expected to run all the way through Sunday, November 30, 2025, which is the end of Thanksgiving weekend. That’s a full 10 days to browse and shop—plenty of time, assuming inventory lasts.

• Cyber Monday Deals: If history is any guide, you can expect a follow-up event for Cyber Monday on December 1, 2025, which will probably bring its own set of online-exclusive offers.

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What’s Likely to Be on Sale

While Eddie Bauer doesn’t do across-the-board price cuts like some other retailers, their Black Friday promotions still include some pretty steep markdowns—particularly on cold-weather gear and activewear.

Based on last year’s event, here’s what you can probably expect again in 2025:

• Up to 60% off select sale styles. This is the core of their Black Friday offering. “Select styles” usually includes a good mix of outerwear, fleece layers, casualwear, and basics. Don’t expect everything to be discounted at 60%—many pieces might fall in the 40–50% range—but there will definitely be standouts that hit the full 60% mark.

• 50% off select First Ascent styles. This is Eddie Bauer’s line of performance apparel and gear, originally developed with mountain guides and serious outdoor athletes. If you’re in the market for things like insulated parkas, down jackets, technical layering systems, or durable hiking pants, First Ascent is where you want to look. Getting half off this line is a rare opportunity—it’s usually one of the best parts of the Black Friday sale.

To be clear, not everything from First Ascent will be included. Expect select pieces—typically previous-season colors or styles—to be part of the discount. Still, this is where the real value tends to be if you’re shopping for winter gear that’s made to perform in extreme conditions.

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What Probably Won’t Be Included

Just as important as what’s going to be on sale is what won’t be. Eddie Bauer doesn’t offer sitewide or storewide discounts during Black Friday, so exclusions are the norm rather than the exception.

Here’s what’s likely to be excluded from the 2025 Black Friday event:

• New arrivals and the Spring 2026 collection. Anything released recently, or as part of their upcoming spring line, will likely be full price. Eddie Bauer tends to hold firm on pricing for new-season merchandise until later in the season, if at all.

• Certain limited-edition or collaboration pieces. If they’ve released any special collections in the fall (which they often do), those are usually kept out of the Black Friday promotions. Same goes for licensed or co-branded items.

• Gift cards and outdoor gear not made by Eddie Bauer. You’ll probably see discounts on branded accessories—like gloves, hats, and packs—but don’t expect deals on third-party items or equipment that Eddie Bauer doesn’t manufacture themselves.

Basically, if it’s a hot new item or something not part of their core offering, assume it’ll be full price.

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Some Examples From Last Year

To give you a more concrete idea of what kinds of items were included last year—and are likely to return this year in similar form—here are a few examples from the 2024 Black Friday sale:

• Men’s Downlight Alpine Parka (First Ascent) – Originally $329, dropped to $164.50 during the sale (50% off). A serious technical parka with 800-fill down, waterproof shell, and mountaineering-level features. This was one of the better First Ascent deals.

• Women’s Quest Plush Fleece Jacket – Originally $99, dropped to around $39.60 (60% off). Lightweight, cozy fleece that works well for layering or just casual cold-weather wear.

• MicroTherm 2.0 Down Hooded Jacket – Regularly $279, on sale for $139.50 (50% off). Another First Ascent favorite, this one’s good for everything from hiking to commuting. Packs down small and still insulates really well.

• Men’s Voyager Flex 2.0 Pants – Usually $90, discounted to $45 (50% off). A popular year-round item, especially among travelers and hikers. Stretchy, breathable, and wrinkle-resistant.

These weren’t just clearance items from several seasons ago, either. Many were still current-season colors and sizes. The key is to shop early if you want the best selection.

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Last Year’s Black Friday Ad

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Eddie Bauer’s Black Friday Ad History/Archive

Need to see some of Eddie Bauer’s older Black Friday ads? Then follow the links below for an archive from these last few years.

• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1.
• 2020: Page 1 and 2.
• 2019: Page 1, 2 and 3.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1, 2, 3 and 4.
• 2015: Page 1, 2 and 3.
• 2014: Page 1, 2, 3 and 4.

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Questions & Comments

What are you planning on getting at Eddie Bauer this coming holiday weekend? Will you be braving the crowds in store or shopping online this year? Let us know in the comments section below.