ECCO's Black Friday 2025 Sale - What to Expect & When

Black Friday is creeping up again, and if ECCO’s on your radar this year, here’s a straightforward breakdown of what you can expect from their upcoming Black Friday 2025 sale—based on past patterns, what they’ve done in recent years, and a few educated guesses for this year.

When Will ECCO’s Black Friday 2025 Sale Start?

If ECCO sticks with the same pattern as last year (and they probably will), the sale should kick off on Wednesday, November 19, 2025. That’s about eight days before Thanksgiving, which lands on Thursday, November 27 this year.

In 2024, ECCO didn’t wait until the traditional Black Friday date to launch their promotions. They dropped their sitewide sale a bit earlier to get ahead of the competition—and they’ll likely follow suit again in 2025. By launching earlier, they give shoppers more time to browse and buy without feeling rushed. It’s especially handy if you want to beat the shipping delays that sometimes happen during peak shopping season.

As for the end date, ECCO’s Black Friday sale is expected to run through Sunday, November 30, 2025, at 11:59 PM EST. That would make it a 12-day sale window, which is about the same as last year.

How Big Are ECCO’s Black Friday Discounts?

You can expect sitewide discounts ranging from 30% to 50% off during the Black Friday 2025 event. Most items will fall in that range, and the discount is automatically applied—no promo codes or hoops to jump through.

Free standard shipping is usually part of the deal, too. That’s been the case in previous years, and there’s no reason to expect it won’t be this year.

Where Can You Shop the ECCO Sale?

ECCO’s Black Friday sale is typically available online at ECCO.com and at select ECCO retail stores.

Their retail presence in the U.S. isn’t as massive as some other brands, but if you live near an outlet or one of their full-price stores, it’s worth checking out. Just be aware that in-store stock and selections can vary a lot. Online is usually your best bet for browsing the full collection and finding your size.

What to Buy During ECCO’s Black Friday Sale

ECCO is known for premium leather footwear, but they also make bags, accessories, and golf shoes. If you’re planning your Black Friday strategy, here are a few product categories that are usually part of the discount—and that tend to sell quickly:

1. ECCO Sneakers

ECCO sneakers are a solid choice if you’re looking for comfort and durability. Their popular ST.1 and Soft 7 lines usually go on sale. Last year, the Men’s Soft 7 Sneaker was available for $104.99 (down from $150) and Women’s Soft 7 Slip-On dropped to $99.99 (originally $140).

2. Boots

ECCO’s boots are lightweight, well-cushioned, and built to last through several seasons. Their Citytray and Turn collections are often featured in Black Friday promotions. In 2024, we saw ECCO Men’s Citytray Chelsea Boots drop to $139.99 (regularly $200), and ECCO Women’s Shape 35 Block Boots go for $129.99 (original price $180).

3. Golf Shoes

Golf shoes are a surprisingly strong category for ECCO. They’re one of the few footwear brands that make truly premium golf shoes. During last year’s sale, ECCO Men’s BIOM C4 Golf Shoes were down to $169.99 from $230, and Women’s BIOM H4 dropped to $159.99 from $210.

If you’re a golfer or need a gift for someone who plays, this is one of the few times of the year you’ll get a solid deal on ECCO’s golf lineup.

4. Sandals

Yes, it’s November, but sandals are almost always part of the Black Friday selection. And if you plan ahead, you can score a great pair for next spring/summer.

Last year, ECCO Yucatan Sandals—a customer favorite—were 30% off, going for $83.99 (regular price $120).

5. Handbags and Accessories

While not as heavily promoted, ECCO does offer leather goods like crossbody bags, totes, and wallets—often made with the same high-quality leather as their shoes. In 2024, some leather bags were marked down 40%, like the ECCO Pot Bag that dropped from $250 to $149.99.