If you’re planning to shop Dunham’s Sports this Black Friday, you’re probably wondering when it all kicks off, what kind of deals you can expect, and whether it’s worth braving the early hours. Based on how things went last year, here’s what you should know heading into Dunham’s Black Friday 2025 sale.
When Will the Dunham’s Sports Black Friday 2025 Ad Drop?
If Dunham’s follows the same schedule as it did in 2024, then we’ll likely see their Black Friday ad leak around Monday, November 17, 2025. That’s about a week and a half before the big day, which gives shoppers a little time to check out what’s coming.
The ad itself is usually between 6 and 12 pages long. It’s not the thickest ad out there, but it packs in quite a few deals across a range of categories—mostly sporting goods, apparel, footwear, outdoor gear, and some home fitness equipment. It’s worth skimming through when it drops.
When Do the Sales Start?
Last year, Dunham’s opened its doors at 4:00 AM on Black Friday (which falls on November 28, 2025, this year). Unless they make changes, expect a similar opening time in 2025. That early time slot isn’t just for show either—some of their best deals are marked “Friday Only,” which means if you wait until Saturday or Sunday, those are gone.
So, if there’s something specific you want that’s listed as a one-day-only deal, plan to be there early. These are available while supplies last, and they can go quickly, especially on popular brands or high-ticket items.
The rest of the sale usually runs through Sunday, November 30, which gives shoppers the weekend to take advantage of the remaining promotions.
What Kind of Discounts to Expect
Dunham’s tends to go pretty big on brand-name athletic apparel, footwear, outdoor equipment, and sporting goods. Here’s a breakdown of the types of deals we saw last year, which will probably give us a good idea of what to expect in 2025 (you can see last year’s full ad posted further down this page):
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Up to 50% off select regular-priced clothing from Champion, Puma, and Adidas
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40% off select Carhartt fleece for both men and women
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Up to 40% off on Under Armour apparel, shoes, and accessories
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30% off select Skechers and Hey Dude footwear
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25% off Crocs footwear
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Up to $200 off on select guns
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Buy 1, get 1 50% off on regular-priced Yeti mugs and drinkware
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20% off select Yeti coolers
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25% off select Bogg Bags
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Up to $120 off select canoes
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Up to 40% off in-stock bikes
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Up to $300 off select golf club sets
A key thing to remember is that some deals are only valid on Black Friday (Friday Only). These are often labeled clearly in the ad. If you’re after those, get there early. In-store quantities are limited, and there’s no rain check system for those offers.
The rest of the ad will usually say something like “valid through Sunday” or “Friday–Sunday” for the broader weekend deals. These typically don’t go out of stock as quickly, especially for apparel and accessories.
Online Shopping?
Dunham’s doesn’t have the most robust e-commerce setup compared to other major retailers. In fact, a lot of the Black Friday deals are in-store only. Some items might show up on their website, but if you want access to the full selection—especially the Friday-only specials—you’ll probably have to head to a store.
That said, check the ad closely. If there’s a URL or QR code next to an item, it could be available online. But don’t count on it unless they officially announce an online sale component.
Last Year’s Black Friday Ad
Black Friday Ad History
Interested in seeing some of Dunhams’ previous Black Friday ads? No problem! Follow the links below to take a look at the last few years of their ad scan history.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2022: Page 1, 2, 3, 4, 5.
- 2021: Page 1, 2, 3, 4, 5 and 6.
- 2020: Page 1, 2, 3, 4, 5 and 6.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2016: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2015: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2014: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, and 10.
Questions & Comments
What are you planning on picking up this Thanksgiving weekend at Dunham’s Sports? Let us know in the comments below.
I am looking for a stand up paddle board to purchase. Thank-you!