If you’re eyeing a new pair of Dr. Martens boots, shoes, or sandals, Black Friday might be one of the better times of the year to make a move. While they’re not exactly known for massive, sitewide sales, Dr. Martens does have a reliable pattern when it comes to Black Friday deals. And this year looks like it’ll follow that familiar rhythm.
So if you’re wondering what the Dr. Martens Black Friday Sale for 2025 will look like—when it’ll start, what the discounts might be, which products will probably be included, and how to shop smart—here’s everything you need to know.
When Will the 2025 Black Friday Sale Start and End?
Based on previous years and some early indicators, the Dr. Martens Black Friday Sale in 2025 is expected to kick off on Monday, November 24, 2025. That’s the Monday before Thanksgiving, giving shoppers nearly a full week to browse before the official Black Friday date, which falls on November 28, 2025.
The sale is expected to end on Friday, November 28 at 9:00 PM PT, but keep in mind it might wrap up earlier if popular items sell out—something that’s happened in the past, especially for exclusive or limited-edition styles.
So if you see something you like early in the week, it’s usually better not to wait around too long. The sale is only while supplies last, and restocks during Black Friday aren’t common.
What Kind of Discounts Can You Expect?
The Dr. Martens Black Friday Sale doesn’t cover every item on the site, but you can usually expect up to 40% off select footwear. That includes boots, shoes, and sometimes sandals, depending on what’s being promoted that year.
To be clear, this isn’t a blanket 40% off everything—they don’t typically run storewide discounts. Instead, they curate a collection of styles and mark those down. In 2024 and prior years, the deals were on specific models, often with discounts ranging from 20% to 40%.
Also, keep in mind that some of the styles included in the sale are exclusive items that don’t usually go on sale during the rest of the year. So it’s worth checking the list even if you’ve looked before, because you might find a standout deal on something you hadn’t seen discounted previously.
Shipping is another plus: free shipping is generally offered on orders of $50 or more, which pretty much covers anything on sale unless you’re only grabbing accessories or socks.
Which Products Will Likely Be on Sale?
While we won’t know the exact lineup of sale items until the promotion goes live, we can make some educated guesses based on what was available in recent years. In 2024, for example, the sale covered a mix of classics, seasonal colors, and some lesser-known collaborations.
Here are some examples of what was marked down last year:
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1460 Smooth Leather Lace Up Boots – A core Dr. Martens item. Select colors were 25–30% off.
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2976 Chelsea Boots – Another staple, particularly in alternative finishes like suede or seasonal colors. Some were discounted by 20–30%.
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Jadon Platforms – Popular among those looking for a chunkier profile. Certain colorways and limited styles were available at 20–25% off.
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Leona Heeled Boots – These often show up during holiday sales, with markdowns in the 30% range.
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1461 Oxfords – Classic low-top shoes. Specific materials or colors were discounted up to 40%.
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Vegan Collection – Some vegan alternatives, like the Felix Rub Off styles, were included with 20–30% discounts.
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Sandals like the Blaire and Voss – Especially the ones in metallics or seasonal shades, were on sale at 30–40% off.
They also had a limited run of collaboration or one-off styles on discount—usually not the headline collabs like Supreme or Lazy Oaf, but niche partnerships or seasonal experiments. These can be harder to predict, but it’s worth checking out the sale section for surprises.
Where to Shop: Online vs. In-Store
Most of the best deals are available directly at drmartens.com. Their online store usually launches the sale early on the Monday of Black Friday week and keeps it running until the advertised end date—or until they run out of stock.
In terms of in-store shopping, some Dr. Martens retail stores participate in the Black Friday event, but selection can be hit-or-miss depending on the location. If you’re after something specific or in a harder-to-find size, online is typically your best bet. Stores may offer additional markdown racks or local-only promotions, but those won’t always match the online inventory.
Also, don’t expect third-party retailers like Nordstrom, Zappos, or Journeys to follow the same exact sale structure. While they sometimes run their own Black Friday events on Dr. Martens products, the discounts vary and they often don’t include the same exclusive items or colors that you’ll find at the brand’s own site.
Restrictions and Fine Print
There are usually some restrictions on the Dr. Martens Black Friday deals, though nothing out of the ordinary. Here are a few things to keep in mind:
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Not all sizes or colors will be discounted. Sometimes only select variations of a product are included.
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Sale items are often final sale or have limited return eligibility, so check the return policy closely when you’re checking out.
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No stacking discounts. You typically can’t use promo codes or student discounts on top of Black Friday markdowns.
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Accessories, socks, and care kits are usually excluded or minimally discounted—though there are sometimes small bundled deals.
Always double-check the terms and conditions on the site during the event, especially if you’re purchasing holiday gifts and need a flexible return window.
What Not to Expect
There are a few things Dr. Martens doesn’t usually do for Black Friday, and it’s good to manage expectations going in:
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No sitewide sales. They’ve never offered a “40% off everything” style event, and there’s no sign they’re changing that for 2025.
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No early access for email subscribers or loyalty programs. If you’re signed up for their newsletter, you’ll get a notification when the sale starts, but it won’t give you special access or deeper discounts.
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No restocks during the sale. Once something’s sold out, it’s typically gone for good. There are exceptions, but they’re rare.
Last Year’s Black Friday Ad
Black Friday Ad History
How did Dr. Martens’ Black Friday sales change over the years? How do the deals compare to those offered on Cyber Monday? Find out by following the ad archive links below.
Questions & Comments
Do you already have your checkout cart full and know what you’ll be getting at Dr. Martens’ Black Friday sale this year? Then be sure to let us know in the comments below.