Updated on Monday, November 10, 2025: Dollar General’s Black Friday 2025 ad has just leaked! See all 12 pages posted below. Here’s everything you need to know about what’s coming at this year’s event.
When Did Dollar General Black Friday 2025 Ad Come Out?
As expected, the ad dropped on Monday, November 10, 2025. This year’s ad is longer than usual, spanning 12 pages instead of the typical four.
When Does the Sale Start and End?
Most of Dollar General’s Black Friday deals will run from Thanksgiving Day (Thursday, November 27, 2025) through Saturday night (November 29, 2025), or while supplies last. Some items may be Black Friday-only specials, available only on November 28, 2025, while a few deals will go live early on November 23, 2025.
Stores will be open during the sale, including Thanksgiving Day. Typical hours are 7:00 a.m. to 10:00 p.m., though not all locations follow the same schedule. For instance, stores in Rhode Island, Massachusetts, and Maine are closed on Thanksgiving due to state laws, so sales at these locations will start on Friday instead.
Where Can You Shop?
Most of Dollar General’s Black Friday deals are in-store only. Some limited items may be available online, but the biggest savings are geared toward foot traffic. Not every store will carry every deal, so if you live near multiple locations, consider checking around or calling ahead to confirm availability.
A few important notes:
- No rain checks are offered during Black Friday, so once an item sells out, it’s gone.
- Dollar General may impose purchase limits on popular items to prevent bulk buying or reselling. This is standard for most retailers during large sales.
What Kind of Deals Can You Expect?
Dollar General’s Black Friday sale typically focuses on affordable holiday items, small kitchen gadgets, personal care products, pet supplies, and giftable goods. While you won’t find high-end electronics or large appliances, the store is a great place for useful, budget-friendly discounts.
Here are some highlights from this year’s ad:
1. BOGO Deals (Buy One, Get One Offers)
- BOGO 75% Off: Buy two items of equal or lesser value and get the second item 75% off. Usually applied to holiday-themed items, toys, or seasonal décor.
- BOGO 50% Off Holiday Candles: Ideal for gifting or adding cozy scents to your home.
- BOGO Free on Select Pet Food: Certain brands of dog and cat food are included—a good deal for pet owners.
2. Holiday Decor and Accessories
- 50% Off Christmas Trees, Lights, Tree Toppers, Skirts, and Ornaments: Affordable festive décor, perfect for budget-conscious shoppers.
3. Small Appliances
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Select Appliances $5–$15: Includes personal blenders, mini waffle makers, and small coffee machines. Great for stocking stuffers or starter kitchen tools.
4. Gift Cards
- 15%–20% Off Select Gift Cards: Brands include Xbox, Lowe’s, and others. Availability varies by location.
- 20% Off Multi-Pack Gift Cards: Often includes restaurant or retail bundles, ideal for gifting or personal use.
Dollar General’s Black Friday 2025 Ad
Dollar General’s Black Friday Ad Archive
Are you interested in seeing some of Dollar General’s older Black Friday ads? Then follow the archive links for a history of their previous ad scans through 2014.
- 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2024: Page 1, 2, 3 and 4.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20 and 21.
- 2022: Page 1, 2 and 3.
- 2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2020: Page 1, 2, 3 and 4.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1, 2, 3 and 4.
- 2015: Page 1, 2, 3 and 4.
- 2014: Page 1, 2, 3 and 4.
Questions & Comments
What do you plan on getting a Dollar General this upcoming Thanksgiving weekend? Let us know in the comments below.