Updated on Thursday, November 27, 2025: Avenue’s Black Friday 2025 sale is now live! Here’s everything you need to know about this year’s sale, including what’s on offer, exclusions, and how to maximize your savings.
When Does Avenue’s Black Friday Sale Run?
The sale is officially and will continue through Saturday, November 29, 2025. All deals are available online at avenue.com.
What Discounts Can You Expect?
Avenue is offering its headline Black Friday discount across multiple brands and categories:
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50% Off Sitewide
Use promo code BLACKFRI to get 50% off original prices for Woman Within, Catherines, Liz&Me, Avenue, Roamans, Jessica London, Ellos, Swim365, select shoes, intimates, and sleepwear. Intermediate markdowns may have already been applied. The discount applies to the subtotal at checkout. -
25% Off Suprema
Suprema, Avenue’s signature collection of soft, versatile essentials, is excluded from the 50% off promotion but is available at 25% off with the same code.
The discount is taken off original prices, and returns will be credited at the discounted price. The offer cannot be redeemed for cash, combined with other offers, or applied to catalog orders.
Items Excluded From the Sale
While the sale is broad, several categories are excluded:
- Gift cards and prior purchases
- Shipping, handling, and taxes
- Final sale items
- Menswear and home goods
- Select swimwear and accessories
- Joe Browns, Jessica’s Style Steals, Eloquii, June & Vie One and Only Tees, CUUP, and select third-party merchandise
- International orders
All final sale items cannot be returned or exchanged. Additional exclusions may apply.
Avenue’s Black Friday 2025 Ad & Official Terms
Black Friday Ad History
Below you’ll find a record of Avenue’s previous Black Friday ads spanning all the way back to 2017. You can compare this year’s specials to those from the past to see if things have changed.
- 2025: Page 1 and 2.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2 and 3.
Questions & Comments
How do you plan on upgrading your wardrobe with trendy and affordable apparel from Avenue this holiday season? Let us know in the comments.