Updated on Friday, November 21, 2025: If you’re planning to upgrade your digital security this season, ESET’s Black Friday 2025 promotion is already underway, and it’s one of the biggest opportunities of the year to save on antivirus and identity protection tools. Here’s what you need to know.

When Does ESET’s Black Friday 2025 Sale Run?

Unlike many companies that wait until Thanksgiving week, ESET launched its promotion on Friday, November 21, 2025, exclusively at eset.com. The discount will remain active all the way through Tuesday, December 2, 2025, which extends the savings one day past Cyber Monday.

What’s the Discount This Year?

ESET is offering 50% off its entire Cyber Security product lineup when purchased through their official website. To claim the deal, you’ll need to enter the coupon code CYBER2025 during checkout. The offer applies to ESET’s consumer-focused plans, including options for essential antivirus protection, advanced device security, password management, identity protection, and more.

Products Typically Included

While ESET’s catalog may vary by region, the discount generally applies to popular plans within the consumer product range, such as:

• ESET Home Security Essential (core antivirus and malware defense)
• ESET Home Security Premium (adds password tools and additional device protection)
• ESET Home Security Ultimate (includes VPN and broader identity security features)

You can select plans based on the level of security they need and the number of devices they want to protect.

ESET’s Black Friday/Cyber Monday Ad & Terms

Cyber Monday Ad History

Are you interested in seeing some of ESET’s previous Cyber Monday ad scans? Then follow the links below to view the last few years of ad history.

• 2025: Page 1 and 2.
• 2024: Page 1.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1 and 2.
• 2015: Page 1.
• 2014: Page 1.

Questions & Comments

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Updated on Friday, November 21, 2025: ESET’s Black Friday 2025 sale officially kicked off today. Here’s everything you’ll need to know to take advantage of the deals this year.

When Is the Sale Happening?

This year the sale began at eset.com on Friday, November 21, 2025 and runs through Tuesday, December 2, 2025 (the day after Cyber Monday). That gives you nearly two full weeks to jump on the deal, which is great if you want time to comparison-shop or decide on the right product for your needs.

What Kind of Discounts Will You See?

ESET is offering a 50% discount on all their “Cyber Security” consumer product line when purchased directly via their website. To get the deal you’ll need to use the promo code CYBER2025 at checkout.

Are There Any Terms or Restrictions?

As always, there are a few details to keep in mind:

• The offer is valid only within the sale window: Nov 21 – Dec 2, 2025.
• The discount applies when you purchase directly from ESET’s website; check locale-specific stores if you’re outside the U.S.
• The promo code CYBER2025 is required to redeem the 50% savings.
• Although the offer says “all ESET Cyber Security products,” always check the specific listing in your region for any exclusions or bundle limitations.

ESET’s Black Friday 2025 Ad

Black Friday Ad History

What specials did ESET feature as last year’s Black Friday sale? How about two or three years ago? Find out by following the links below.

• 2025: Page 1 and 2.
• 2024: Page 1.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1.
• 2015: Page 1.
• 2014: Page 1.
• 2013: Page 1.

Questions & Comments

Leave your questions or comments below