Updated on Monday, November 24, 2025: American Girl has officially launched its Black Friday 2025 sale. The offers include a tiered discount for online shoppers, along with deep markdowns on select dolls, clothing, and accessories. The sale features limited quantity doorbusters, so it is worth shopping early if there is something specific on your gift list.
When the Sale Runs
The main Black Friday discount is available from November 24 through November 30, 2025. All discounts end at 11:59 p.m. Central Time on November 30.
In addition, a separate Super Savers promotion began earlier on November 13 and is scheduled to continue through December 2, 2025, while supplies last.
Where the offers apply:
- Buy More, Save More discount applies online at americangirl.com only.
- Super Savers markdowns apply both online and in American Girl retail stores.
Shipping promotions are not guaranteed as part of the Black Friday offer this year.
Black Friday Deal: Buy More, Save More (Online Only)
From November 24 through November 30, 2025, customers shopping online can save based on their order subtotal before tax:
- 20% off orders between $100 and $199.99
- 25% off orders between $200 and $299.99
- 30% off orders of $300 or more
Additional terms:
- Maximum discount is $100 per order
- Discount is applied automatically at checkout
- Minimum purchase must be met in one transaction before taxes
- Offer is valid at americangirl.com only
Products included in the discount range from accessories to select dolls. Eligible dolls include SKUs: JFH02, JFB46, JFG98, JFH08, JFH09, JFB45, JFH07, JFH12, JFB47, JFH11, JFG99, JFH14, JFH00, JFH01, JFH06, JFG97, JFH10, JFH13, JFH04.
Products excluded from the discount include:
- Standard 18 inch American Girl dolls
- Disney Collection
- Girl of the Year 2024 Lila, 2025 Summer, and 2026 Raquel
- Create Your Own products
- WICKED Collection, AG Sisters, Clueless Collection, American Girl Crocs, and various gift sets
- Salon services, events, dining, food, Doll Care Center, gift wrap, shipping and tax, and gift cards
- Several additional SKUs listed in American Girl’s official terms
Super Savers: Up to 70% Off
The Super Savers deals feature some of the deepest markdowns of the year. These discounts apply while supplies last and are valid both online and in stores through December 2, 2025 (that’s the day after Cyber Monday).
Highlighted deals include:
- Truly Me 18 inch Dolls (various numbers including #70, #90, #91, #105, #112, #113, #114, #124) for $69, originally $135
- Corinne’s Accessories and Kavi’s Accessories for $7, originally $36
- Backstage Theater Set for $104, originally $295
- American Girl Sorting Hat and Nimbus 2000 set for $10, originally $32
- 2024 Pink Stardust Holiday Collector Doll for $179, originally $275
- Honeycrisp Hill Horse Stable for $140, originally $200
- American Girl Hogwarts Trunk for $35, originally $70
- Angelo’s Bakery for $212, originally $325
- The Community Center Accessory Set for $39, originally $100
These items are labeled as Super Savers on the website and many are in limited quantities. Doorbusters are not included in the tiered Buy More, Save More promotion and do not require a minimum purchase.
American Girl’s Black Friday 2025 Ad & Official Terms
AG’s Black Friday Ad History
Are you interested in seeing some of American Girl’s older Black Friday ads? Then follow the links below to see what they offered during these last few years.
- 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 and 13.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8.
- 2021: Page 1, 2, 3, 4, 5, 6 and 7.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1, 2, 3, 4 and 5.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1.
Questions and Comments
Already know which doll you are you planning on buying for your daughter or granddaughter? Addy, Caroline, Samantha, Kaya? Singers Tenney and Logan? Let us know in the comments below.
