Hi! My name is Witold (pronounced "vee-told") and I am the founder of BlackerFriday.com. After many years working in corporate america, I decided it was time to take a break to pursue my real passion — helping people save money. Ever since I was a little boy selling pencils in the playground to my kindergarden friends, later collecting aluminum cans from all my neighbors in elementary school to support my baseball card addiction, eventually becoming an eBay Power Seller in my older years to support my college education, I had an eye for spotting deals. I’ve taken what I have learned over the years and built Blacker Friday to bring you the best Black Friday rumors, predictions, and news website. Fortunately I'm not alone in this - We have a great team of dedicated folks helping make this site possible. If you would like to connect with me you can do so on my Linkedin page, on our site’s Facebook page, or write me an email. Thanks for checking us out and I look forward to hearing from you!
Updated on Monday, November 17, 2025: If you’re waiting for a separate Cyber Monday event from Swarovski this year, you won’t need one. Swarovski has officially confirmed that its holiday deal period runs as one continuous promotion, covering early access, Black Friday, Cyber Monday, and the entire Thanksgiving shopping week.
That means you can start shopping right now, and the same savings will carry straight through Cyber Monday on December 1, 2025.
When the 2025 Sale Runs
Early Access (Confirmed): November 17–18, 2025.
Available exclusively for:
SCS Members.
Swarovski Club Members.
Public Access (Confirmed): November 19 – December 1, 2025.
Open to all customers.
Where to Shop
Swarovski’s confirmed promotion is available through:
As usual, all promotions apply only while supplies last.
2025 Discounts & Savings (Confirmed)
Up to 40% Off Select Styles
Valid on select, in-stock merchandise across jewelry, gifts, and accessories.
Extra 10% Off When You Buy 2 Sale Items
Promo code: DREAM25
Applies to items already on sale
Valid November 17 – December 1, 2025
Online and participating stores
Important Note on Bundle Pricing
If you return part of a promotional “Buy 2” bundle:
The remaining kept item(s) will be repriced at regular price, and
The refund will be adjusted based on the difference between the discounted and regular pricing.
(This is directly from Swarovski’s official bundle-return policy.)
What’s Included in the Sale
While exact styles vary by year, the promotion historically includes a wide variety of Swarovski favorites such as:
Necklaces, earrings, bracelets, and rings
Watches (including Swiss-made designs with crystal details)
Giftable home décor pieces
Seasonal ornaments and collectibles
Swarovski rotates featured pieces annually, but the 40% section typically includes both trending and classic styles.
Official Terms & Restrictions
Here are the exact rules Swarovski is using for 2025:
Valid November 17–18 for SCS & Club members; November 19–December 1 for everyone
Discount applies only to select, in-stock merchandise
Valid at participating Swarovski-owned stores (including outlets), participating independent retailers, and Swarovski.com (U.S.)
Cannot be combined with other offers or used on prior purchases
Cannot be redeemed for cash or applied toward delivery charges or credit balances
Gift cards, limited-edition items, and certain collaborations may be excluded
Swarovski may extend, modify, or cancel the offer at any time
Additional restrictions may apply, and terms vary where required by law
Swarovski’s Black Friday/Cyber Monday 2025 Ad
Cyber Monday Ad History
We’ve built quite an extensive archive of Swarovski’s previous Cyber Monday ads. You can take a look and compare this year’s deals to those from the last few years by following the links below.
Updated on Monday, November 17, 2025: Swarovski’s Black Friday 2025 sale is officially underway and this year’s event is now fully confirmed. Early Access is live starting today for Swarovski Club and SCS members, with up to 40% off select styles, plus a new promo code that stacks on sale items for even more savings. Below is everything you need to know, including this year’s exact dates, discount levels, shopping options, and official terms.
Swarovski Black Friday 2025 Sale Dates (Confirmed)
Early Access (Members Only)
November 17–18, 2025 SCS Members and Swarovski Club Members get a full 2-day head start with access to the Black Friday assortment beginning today.
Black Friday Sale for All Customers
November 19 – December 1, 2025 The general-public sale runs a total of 13 days, covering Black Friday and Cyber Monday.
Inventory is limited and discounts apply only to select, in-stock items, so early shopping is advised.
Discount Levels for 2025
Up to 40% Off Select Styles
The main promotion includes discounts of up to 40% on a curated range of jewelry, watches, and gift items. There’s also a bonus offer where if you buy any 2 sale items, you get an extra 10% off with promo code DREAM25.
This additional savings applies only to items already marked down for Black Friday. Swarovski notes specific return rules for bundle-style promotions (explained in the terms section below).
Swarovski’s Black Friday 2025 Ad
What’s Usually Included in the Sale
Although Swarovski has not published an itemized list for 2025, the Black Friday assortment traditionally includes:
Necklaces
Earrings
Bracelets
Rings
Watches
Select gift pieces and décor
Based on past years, bestselling lines such as Gema, Matrix, Stilla, Mesmera, Dextera, and Hyperbola often appear in the discounted collection.
Official Offer Terms & Conditions
Valid November 17–18, 2025 for SCS Members & Swarovski Club Members.
Valid November 19–December 1, 2025 for all customers.
Discount applies only to select, in-stock merchandise at participating U.S. Swarovski-owned stores (including outlets), participating independent retailers, and swarovski.com.
Cannot be combined with other discounts (including employee discounts) or applied to prior purchases.
Not redeemable for cash, credit card payments, or delivery charges.
Use of the offer constitutes acceptance of all stated terms.
Swarovski may extend, modify, reduce, or cancel the offer at any time.
Additional restrictions may apply; see stores or swarovski.com for full details.
Offer valid in participating stores and online from November 17 to December 1, 2025.
Terms for the “Buy 2 Sale Items, Get Extra 10% Off” Promotion
If you return part of a bundle promotion:
Swarovski will recalculate the promotion by charging regular price for the items you keep.
The refunded amount will reflect the adjusted pricing for the remaining items.
This prevents partial returns from being used to retain the full bundled discount.
Swarovski’s Black Friday Ad History
Are you interested in seeing some of Swarovski’s older Black Friday ads? Then follow the links below to view the last few years of ad history.
Doors are open at the Swarovski Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.
Questions & Comments
What are you planning on buying over the holidays at Swarowski? Are you shopping for yourself or looking to buy a gift for someone special? Let us know in the comments.
Updated on Monday, November 17, 2025: The Army & Air Force Exchange Service’s (AAFES) Black Friday sales are always a highlight for eligible military shoppers, offering a chance to snag significant discounts on a variety of items. If you’re planning to shop their 2025 Black Friday event, then be sure to check out their 45-page ad posted below!
Here’s also what you can expect to see this year, including the confirmed sale dates, what items to look out for, and how to take full advantage of the deals.
When Does AAFES’s Black Friday Sale Start?
The AAFES Black Friday sale is a little different from most other retailers in terms of timing and structure. The 2025 event kicks off online at 12:00 AM CST on Thanksgiving Day (Thursday, November 27, 2025). For in-store shoppers, the doors open at 8:00 AM on Black Friday itself (Friday, November 28, 2025).
It’s worth noting that all AAFES stores are closed on Thanksgiving Day, so the in-store shopping experience will begin exclusively on Black Friday morning. However, online shoppers will have an earlier opportunity to grab deals as soon as the sale begins at midnight.
The majority of AAFES Black Friday deals are valid throughout the weekend, ending on Sunday, November 30, 2025, or while supplies last. There are often limited-time Friday-only in-store specials as well, so if you’re after those deals, you’ll want to plan to visit the store on Black Friday itself.
Who Can Shop at AAFES?
Before diving into the details of the sale, it’s important to note that not everyone can shop at AAFES. Access to the store and its deals is limited to:
Active-duty military personnel
Retired military personnel
100% disabled veterans
Certain other qualifying groups, including their dependents, who can provide a valid military ID card
If you’re not part of one of these groups, unfortunately, you won’t be able to take advantage of the deals.
AAFES’s Black Friday 2025 Ad
How to Prepare for the Sale
With AAFES offering such a wide variety of deals during Black Friday, it’s a good idea to prepare ahead of time. Here are some tips to make the most of the event:
1. Review the Ad Early
Take some time to go through the ad carefully. Highlight the items you’re most interested in and note whether they’re part of a Friday-only in-store special or available throughout the weekend.
2. Plan Your Shopping Strategy
If you’re shopping online, set your alarm for midnight CST on Thanksgiving Day so you can snag the best deals as soon as they go live. For in-store shoppers, plan to arrive early on Black Friday morning, especially if you’re targeting doorbuster deals that may sell out quickly.
3. Create an Account Online
If you plan to shop online, make sure you have an active AAFES account set up in advance. This will save you time during checkout and ensure a smoother shopping experience.
4. Understand the Return Policy
While most items purchased at AAFES can be returned, Black Friday deals often come with specific terms and conditions. Be sure to review the return policy for the items you purchase, especially for electronics and other high-value products.
What Kind of Deals Can You Expect?
AAFES Black Friday sales cover a wide range of categories, making it an excellent opportunity to shop for almost anything you need. Here are some of the highlights:
1. Electronics
Electronics are always a major focus during the AAFES Black Friday event. Expect significant discounts on big-ticket items like televisions, gaming consoles, and laptops. In previous years, shoppers have been able to find deals on brands like Samsung, LG, and Sony, so this year’s sale will likely be no different.
2. Home Appliances and Cookware
Small kitchen appliances like air fryers, coffee makers, and blenders are also common items featured in the sale. If you’re looking to upgrade your kitchen or purchase gifts for the home chefs in your life, this is the time to shop.
3. Clothing and Accessories
From casualwear to activewear, AAFES typically offers discounts on clothing for the whole family during their Black Friday sale. Jewelry and accessories are also part of the lineup, with watches, necklaces, and other pieces often included at discounted prices.
4. Toys and Games
If you’re shopping for children, keep an eye out for deals on popular toys, board games, and video games. AAFES frequently includes these items in their Black Friday ad, making it easy to pick up holiday gifts while saving money.
5. Tax-Free Shopping
One major benefit of shopping at AAFES is the tax-free pricing. Unlike regular retailers, AAFES doesn’t charge sales tax, so the price you see is the price you pay. This can lead to additional savings on top of the Black Friday discounts.
In-Store vs. Online Shopping
One of the big questions for any Black Friday event is whether to shop in-store or online. Both options have their advantages, but here’s a quick comparison for AAFES shoppers:
Online Shopping
Pros: Early access to deals (starting at 12:00 AM CST on Thanksgiving), convenient, and no need to deal with crowds.
Cons: High-demand items may sell out quickly online, and shipping times could vary depending on the volume of orders.
In-Store Shopping
Pros: Opportunity to see and test products in person, immediate availability for certain items, and access to Friday-only specials.
Cons: Stores don’t open until 8:00 AM on Black Friday, and you’ll need to deal with the usual Black Friday crowds.
Ultimately, the choice comes down to your personal shopping preferences and which deals you’re targeting.
Ad History/Archive
Is this year’s Black Friday sale as good as last year’s sale? Here’s a look at AAFES’ previous Black Friday ad scans from the last few years.
