Updated on Wednesday, October 14, 2026: Allbirds has not yet announced its Black Friday 2026 sale, but last year’s event gives us a useful benchmark.
In 2025, Allbirds launched its Black Friday sale on November 20 and kept it running through December 1. The main offer was up to 50% off select shoes, with free shipping and returns on qualifying orders of $75 or more.
For 2026, we expect another early launch, probably about a week before Thanksgiving, with the best discounts focused on selected footwear rather than a blanket sitewide sale.
Allbirds Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Expected sale start | Around November 19–20 |
| Thanksgiving | November 26 |
| Black Friday | November 27 |
| Cyber Monday | November 30 |
| Select shoes | Up to roughly 50% off |
| Apparel | Select markdowns possible |
| Accessories | More limited discounts likely |
| Free shipping | Likely with a minimum purchase |
| Final-sale items | Likely on some deeper markdowns |
| Expected sale end | Around December 1 |
These are predictions until Allbirds releases its official 2026 promotion at allbirds.com.
When Will Allbirds Black Friday 2026 Start?
Our best estimate is around November 19 or November 20.
Last year, Allbirds started its sale on November 20, more than a week before Black Friday. The event ran online and at U.S. Allbirds retail stores through December 1.
That schedule makes another early start likely this year. If Allbirds follows the same pattern, shoppers should have plenty of time to compare prices before November 27.
What Did Allbirds Offer Last Black Friday?
The 2025 promotion was fairly simple.
| 2025 Offer | Black Friday Deal |
|---|---|
| Select shoes | Up to 50% off |
| Sale period | Nov. 20–Dec. 1 |
| Free shipping and returns | On qualifying $75+ orders |
| Gift cards | Excluded |
| Previous purchases | No price adjustments |
| Select sale items | Final sale |
Unlike some earlier Allbirds promotions, the main advertised discount focused on footwear. Apparel and accessories were not included in the same broad discount at the time the sale launched.
That makes shoes the category to watch most closely again in 2026.
Shoes Should Have the Best Black Friday Deals
Allbirds is primarily a footwear brand, so it is not surprising that shoes were the centerpiece of last year’s event.
The current Allbirds sale section includes running shoes, casual sneakers, slip-ons, slippers and water-repellent footwear, which gives shoppers a broad group of styles to monitor ahead of Black Friday.
For 2026, a 30% discount on a popular current style would be decent. Anything approaching 40%–50% off is more interesting, especially if your preferred color and size are still available.
Wool and Tree-Fiber Styles Are Worth Watching
Allbirds builds much of its footwear around wool, tree fiber and sugarcane-based materials, and those core materials continue to show up throughout its current product and sale assortment.
That means Black Friday is likely to include a mix of familiar Allbirds staples rather than only unusual clearance products.
If you already know which silhouette works for you, the sale can be a good opportunity to pick up another color or replace a worn pair.
Apparel May Be More Selective
Allbirds also sells tees, sweatshirts, sweatpants, socks and other apparel, but last year’s headline Black Friday promotion was much more focused on shoes.
The brand does currently maintain separate sale sections for men’s and women’s apparel, including discounted shirts, socks, sweatpants and tees.
For 2026, apparel discounts are possible, but we would not assume that every clothing item will receive the same Black Friday markdown as footwear.
Current Sales Give Us a Useful Price Benchmark
Allbirds already runs substantial sales outside Black Friday.
Its current site includes sale collections and even a 40%-off secret-sale section, showing that discounts in that range are not unique to Thanksgiving week.
That is worth remembering when the Black Friday promotion goes live.
If a shoe is only 20% off during Black Friday but was already 30%–40% off earlier in the year, the holiday label alone does not make it a standout deal.
The stronger offers will be the ones that either beat current sale pricing or apply to styles that rarely get discounted.
Size Availability Matters More Than Waiting for the Final Day
Footwear inventory works differently from categories such as electronics.
A sale can technically continue for another week while your size disappears on the first day.
That is especially important for styles marked 40%–50% off. If you know the model fits and the price is already strong, waiting for Cyber Monday can create more risk than reward.
Allbirds’ 2025 event already ran through December 1, so Cyber Monday was part of the same broader promotion rather than a completely separate sale.
Watch for Final-Sale Labels
Not every heavily discounted Allbirds item is returnable.
The company’s current policy says items labeled Final Sale cannot be returned or exchanged. Gift cards and insoles are also final sale.
That matters during Black Friday because some of the deepest markdowns may carry that designation.
If you are trying a new Allbirds model or are unsure about sizing, a slightly smaller discount on a returnable pair may be the better choice.
Allbirds Currently Has a 30-Day Return Window
Eligible unworn and unwashed items can generally be returned or exchanged within 30 days of delivery as long as the original tags remain attached. Socks, underwear and accessories must remain unopened.
Allbirds now generally makes customers responsible for return shipping unless return coverage was purchased at checkout. Paid shipping charges are not refunded.
That is a change worth keeping in mind if you remember older Allbirds policies that were more generous with free returns.
Shipping Could Be Part of the Black Friday Offer
Last year, Allbirds included free shipping and returns on Black Friday orders of $75 or more.
Whether the same threshold returns in 2026 is not yet known.
For shoes priced near the minimum, shipping can affect whether a deal is actually better than an earlier promotion, so check the final checkout total rather than only the sale price.
Should You Wait for Cyber Monday?
Probably not if the pair you want is already 40%–50% off.
Last year’s sale ran continuously through December 1, covering Cyber Monday without requiring shoppers to wait for a separate event.
A new offer could always appear, but shoe sizes are more likely to disappear than prices are to fall dramatically over a few days.
If the discount is already strong and your size is available, buying during the Black Friday sale is usually the safer move.
When Will the Allbirds Black Friday 2026 Sale Be Announced?
Mid-November is our best estimate.
The 2025 sale went live November 20, so we would expect the 2026 event to appear around the same time.
Once Allbirds releases its Black Friday 2026 promotion, we’ll update this page with the confirmed dates, discount levels, shipping terms and standout shoe deals.
Until then, you can see the Allbirds Black Friday 2025 ad and previous sale history below.
Allbirds Black Friday Ad Archive
Are you wondering Allbirds offered at last year’s Black Friday sale? Are this year’s deals better, worse or pretty much the same? Find out by following the ad archive links below.
- 2025: Page 1 and 2.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3, 4, 5, 6 and 7.
- 2022: Page 1 and 2.
- 2021: Page 1, 2 and 3.
Questions & Comments
Do you have a favorite pair of Allbirds shoes that you are on the hunt for this Thanksgiving weekend? Let us know in the comments below.