Updated on Tuesday, November 25, 2025: Alice & Olivia’s Black Friday 2025 sale is officially live! The event began yesterday, Monday, November 24, and is expected to run through Sunday, November 30, 2025, at 11:59 PM ET (that’s based off of last year’s sales schedule). You can take advantage of 25% off site-wide, though some exclusions may apply. Whether you’re shopping online or in-store, here’s what you need to know.
Sale Details: When and Where to Shop
The 2025 Black Friday sale is available across Alice & Olivia’s U.S. and Canadian retail stores and online at aliceandolivia.com. Outlet locations are typically excluded from the promotion.
No promo code is needed—eligible items are already marked down with the discount applied. Online shoppers can browse the sale section or look for items flagged with discounted prices.
The sale runs for a full week, giving you plenty of time to shop. That said, popular styles and sizes can sell out quickly, so it’s wise to start shopping early if you’ve got your eye on specific pieces.
How Much You Can Save
This year’s Black Friday event offers 25% off site-wide, which can include new arrivals as well as sale items, depending on exclusions. That means you could see substantial savings on already reduced pieces.
For example, a dress originally priced at $500 that’s already on sale for $300 could drop to $225 with the 25% off site-wide discount—a significant deal for a premium brand known for unique designs.
Keep in mind that not all items may be included in the promotion, so check product pages carefully for any exclusions.
What to Buy: Key Pieces to Look Out For
Alice & Olivia is known for bold, modern designs and playful, feminine touches. Here are some categories to watch during Black Friday:
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Statement Dresses
Perfect for cocktail parties, evening events, or treating yourself, these show-stopping dresses often appear in the sale. -
Tailored Pieces
Blazers, trousers, and matching sets are staples for a polished, sophisticated look—now more accessible with the discount. -
Outerwear
Look for stylish coats and jackets that blend function with luxe fabrics and unique details. -
Accessories
Handbags, scarves, belts, and shoes make great additions to your wardrobe or holiday gifts at a lower price point. -
Sale Section Finds
Some of the biggest savings can be found in the sale section, especially when combining the 25% site-wide discount with existing markdowns.
This Year’s Black Friday Ad
Black Friday Ad History
What did Alice & Olivia offer at last year’s Black Friday sale? Were the deals as good? Find out by following the links below to view their previous year’s ad scans.
- 2025: Page 1.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
Questions & Comments
Let us know what you’re planning on getting at Alice & Olivia this Thanksgiving weekend in the comments below.