Based on what we’ve seen in past years, here’s a breakdown of what to expect from Lilly Pulitzer’s upcoming Black Friday Sale here in 2025.
When the Sale Is Expected to Start and End
If things follow the same pattern as last year, Lilly Pulitzer’s Black Friday Sale is expected to start on Tuesday, November 25, 2025 (that’s two days before Thanksgiving). The sale will likely be available both online at lillypulitzer.com and in Lilly Pulitzer retail stores.
The sale is expected to run through Tuesday, December 2, 2025 at 11:59 PM EST, which is the day after Cyber Monday. Keep in mind, though, that popular items might sell out before then. Once something’s gone, it’s probably not coming back during the event.
Discount Levels and Promo Details
Lilly Pulitzer typically runs a flat 30% off storewide and sitewide offer during the event. That means most items will be included in the promotion. This is one of the only times during the year when you can get newer collections and full-price items at a significant discount.
There are usually no promo codes needed to get the discount, everything eligible is marked down automatically once the sale begins. The offer is expected to exclude stacking with other promos or coupons, so you won’t be able to combine it with any other ongoing deals. The brand also tends to note that some exclusions may apply, especially when it comes to gift cards, some third-party accessories, or limited-edition collabs.
Examples from Last Year’s Sale (2024)
Looking back at Lilly Pulitzer’s Black Friday Sale in 2024 gives us a good idea of what to expect this year. The brand offered 30% off nearly everything, just like what’s expected in 2025. Here are some specific examples of what was marked down:
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The Mila Shift Dress, originally priced at $198, was available for about $139.
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The UPF 50+ Luxletic Skipper Popover, regularly $108, was marked down to around $75.
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Elsa Silk Tops, which are a fan favorite, dropped from $178 to about $124.
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Weekender Leggings, usually $128, came down to about $90.
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Printed pajama sets, normally $98, sold for around $69.
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Girls’ Little Lilly Classic Shift Dress, originally $68, was discounted to around $47.
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Accessories like the Market Tote, originally $28, sold for just under $20.
All of these markdowns applied to both new and existing prints. It’s worth noting that the best sizes and most popular prints were among the first to sell out.
Last Year’s Black Friday Ad
Lilly Pulitzer’s Black Friday Ad Archive
What was the featured offer at Lilly Pulitzer’s Black Friday sale last year? Find out by following the ad archive links below to view some of their older ad scans from the last few years.
- 2024: Page 1.
- 2023: Page 1 and 2.
- 2022: Page 1, 2 and 3.
- 2021: Page 1, 2 and 3.
- 2020: Page 1, 2 and 3.
- 2019: Page 1 and 2.
Questions & Comments
What will you be picking up at Lilly Pulitzer this holiday weekend? Or will you wait until Cyber Monday to shop? Let us know in the comments below.