If you’re planning to shop at Motherhood Maternity this Thanksgiving weekend, here’s a look what to expect from this year’s Black Friday sale, when the deals will likely go live, how much you can save, and what items might be worth adding to your cart.
When Does Motherhood Maternity’s Black Friday Sale Start and End?
Motherhood Maternity is expected to kick off their Black Friday 2025 Sale in-stores and online at motherhood.com on Wednesday, November 26, 2025. That’s the day before Thanksgiving. The sale will likely run through the entire Thanksgiving weekend and wrap up on Cyber Monday, which falls on December 1, 2025.
It’s possible they might tease a few early deals before the official start date, but the site-wide discounts are usually saved for that Wednesday launch. Unlike some stores that have staggered deals every day, Motherhood tends to keep their sale simple and consistent throughout the event.
How Big Are the Discounts?
Motherhood Maternity is known for offering 30% off site-wide during Black Friday. That discount applies to nearly everything on their website. It’s not one of those sales where only a few selected items are marked down. Instead, you’ll likely see the 30% discount automatically applied at checkout across all categories.
In previous years, the 30% off sale has included bestsellers, new arrivals, and essentials like maternity leggings and bras. While some stores change up their discount rates year to year, Motherhood has been pretty consistent with this 30% off offer for Black Friday, so there’s a strong chance we’ll see the same this year.
It’s worth noting that clearance items might also be included in the sale, which could give you the chance to stack the 30% discount on already marked-down products.
Examples of Last Year’s Best Black Friday Deals
Here are some specific items that were popular during Motherhood Maternity’s Black Friday Sale in 2024:
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Seamless Nursing Bra – Regular price $32. Last year’s Black Friday price was $22.40 after the 30% discount.
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Secret Fit Belly Maternity Jeggings – Originally $49.95, marked down to $34.97.
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Long Sleeve Maternity Wrap Dress – Regular price $59.95. Black Friday price was $41.96.
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Maternity Active Leggings – Priced at $39.95, they dropped to $27.97 during the sale.
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3-Piece Maternity Sleepwear Set (includes robe, tank, and pants) – Normally $59.95, Black Friday price was $41.96.
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Maternity Puffer Jacket with Zip-Out Panel – Regular price $99.95, on sale for $69.96 after discount.
Last Year’s Black Friday Ad
Motherhood’s Black Friday Ad Archive
Want to view some of Motherhood Maternity’s previous Black Friday ads? Then follow the links below for their ad scan archive.
- 2025: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1, 2 and 3.
- 2018: Page 1, 2 and 3.
- 2017: Page 1 and 2.
- 2016: Page 1.
- 2015: Page 1.
- 2014: Page 1.
Questions & Comments
Will you be shopping for everyday maternity essentials or will you be looking for an outfit for a special occasion at Motherhood Maternity this holiday season? Let us know in the comments below.
I would like to buy a dress for a Holiday party at my workplace. It can’t be expensive as I’m due in less than three months and it won’t be of much use after that.