Based on how things went last year, here’s what you can expect this year at Mrs. Fields’ Black Friday sale, including likely start dates, types of discounts typically offered, and examples of past deals.
When Does Mrs. Fields’ Black Friday 2025 Sale Start?
Mrs. Fields is expected to kick off their Black Friday sale on Wednesday, November 19, 2025. That’s a little more than a week before Thanksgiving. The event is expected to run through Cyber Monday, December 1, 2025.
During this time, Mrs. Fields has followed a “12 Days of Deals” format in the past, where new discounts are released daily, both in-stores and at mrsfields.com. Each deal usually lasts 24 hours or until items sell out. So, the earlier you check, the better your chances of grabbing what you want before it’s gone.
What Discounts Can You Expect in 2025?
If this year follows the same pattern as 2024, Mrs. Fields will offer discounts ranging from 30% to 50% off on selected items during the “12 Days of Deals.” Most of the best discounts will hover around 50% off on their popular gift baskets, towers, and tins.
On Cyber Monday, they are likely to bring back a tiered sitewide discount where the percentage off depends on what time you shop. Last year, early morning shoppers (before 11 am PT) could get 40% off all full-priced items with a promo code. After that, the discount dropped to 35% off for mid-day shoppers, and later in the evening, it went down to 30% off.
So, if you’re planning to buy full-priced items, it pays to shop early on Cyber Monday. This is especially important because the daily deal items have limited stock and could sell out well before the end of the sale event.
Examples of Sale Items from Last Year
Here are some examples of popular items that went on sale during the 2024 Black Friday event:
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50% OFF Fa-La-Llama Crate – A festive gift crate filled with assorted cookies, brownies, and other treats.
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50% OFF Personal Crimson Tower – A stacked gift tower featuring cookies and confections in red holiday-themed packaging.
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40% OFF Holiday Heights Tower – A taller gift tower with an assortment of baked goods and holiday sweets.
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40% OFF Merry Christmas Combo Tin – A decorative tin packed with an assortment of Mrs. Fields’ signature cookies.
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50% OFF Silver Tower – A sleek, silver-colored gift tower loaded with cookies and other sweet treats.
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50% OFF Peace, Love, & Cookies Tin – A themed tin with a variety of classic cookies inside.
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50% OFF Joyful Snowman Gift Box – A snowman-shaped gift box with an assortment of cookies and brownies.
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50% OFF Woodland Creatures Happy Holidays Tin – A holiday-themed tin decorated with woodland animals, filled with cookies.
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50% OFF Snowperson Cookie Cake – A large cookie cake decorated with a snowperson design, perfect for holiday gatherings.
These items were available on different days during the event, not all at once. So, it’s likely that 2025 will follow a similar rotation of deals, with different featured items each day.
Last Year’s Black Friday Ad
Mrs. Fields Black Friday Ad Archive
Which delicious treats were featured at Mrs. Fields’s Black Friday sale last year? What about two years ago? See for yourself by following the links below to view their ad scan archive.
- 2024: Page 1, 2 and 3.
- 2023: Page 1, 2, 3, 4 and 5.
- 2022: Page 1, 2 and 3.
- 2021: Page 1, 2 and 3.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
Questions & Comments
What are your favorite cookies, cakes or brownies at Mrs. Fields? Let us know in the comments below.