If you’re planning on shopping Kroger’s upcoming Black Friday 205 sale, then here’s a look at what you can expect by category, including the types of items that usually go on sale, how big the discounts can get, and examples from last year that could point to what’s likely for this year.
Sale Timing and How It Works
The Kroger Black Friday 2025 event is expected to follow a similar schedule as in past years, running from November 28, 2025 (Black Friday) through December 2, 2025 (Tuesday, the day after Cyber Monday). This gives you five days to check out in-store deals and browse online-only offers. Not all locations will carry the same stock or have the same pricing, so you’ll want to double-check your local store’s ad and talk to a manager if you have questions. Everything is available while supplies last, and some deals may have quantity limits or exclusions.
The full ad is usually released in the week leading up to Thanksgiving, so keep an eye out around Monday or Tuesday of that week.
Groceries and Everyday Essentials
Kroger always includes grocery staples in its Black Friday lineup, and these are usually among the best deals you’ll find anywhere that week. Shoppers looking to stock up on food for the holidays—or just fill the fridge—can expect deep discounts on key items.
In 2024, some of the top grocery deals included:
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Large Ripe Hass Avocados: Just 99 cents each
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80% Lean Ground Beef: $2.97 per pound
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TombStone Pizzas: 3 for $10
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Hot Dog or Hamburger Buns: 2 for $3
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Kroger Half Gallon Milk: 99 cents each
Deals like these are typically front-page highlights, especially items like avocados and milk. These kinds of savings are usually limited to in-store purchases and may not be available online.
You can expect similar deals in 2025, possibly adjusted slightly based on inflation or regional pricing. Meat, dairy, and fresh produce almost always make an appearance in the ad, and they tend to sell fast—so if that’s what you’re after, go early.
Holiday Beverages and Snacks
The Black Friday sale often includes multi-buy offers on popular drinks and snacks, which are perfect for hosting or prepping for holiday events.
In 2024, examples included:
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4 for $12 on 2-liter bottles of Coca-Cola, Dr. Pepper, or Pepsi
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24-pack cans of Bud, Miller, or Coors Beer for $18.99
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10 for $10 Hershey’s Candy Bars
These types of offers typically show up every year in some form. Sodas and beer especially are high-turnover items during the holidays, and Kroger knows shoppers are looking to stock up. Be aware that alcohol prices may vary by state, and availability may be different depending on local laws.
Holiday Décor and Seasonal Items
One of the easier ways to save money at Kroger during Black Friday is on seasonal items like holiday plants and decorations. Last year, Kroger offered live Poinsettia plants for just $9.99 each and 40% off select Christmas décor.
These are usually store-specific, with different stores carrying different types and amounts of decorations. Some locations carry more extensive seasonal aisles, while others may have just a small display. These discounts are often applied at the register, so make sure you’re checking the tags for eligible items.
Keep an eye out for wrapping paper, gift bags, and stocking stuffers as well. These smaller seasonal items often pop up in the ad or with in-store signage during the event.
Holiday Gift Sets
Gift sets are a major category during Black Friday week, and Kroger usually discounts a wide range of them. In 2024, shoppers could find 25% off holiday gift sets, which included beauty products, food assortments, and other themed bundles.
These items are typically displayed near the seasonal section or front of the store. The 25% discount is usually applied across all qualifying sets, and they’re priced to move quickly. These can be good options for office exchanges, stocking stuffers, or last-minute gifts. Expect similar deals this year with possible updates to brands and packaging.
Small Kitchen Appliances and Home Deals
While Kroger isn’t known for big electronics or large appliances, it usually offers a few affordable kitchen gadgets during its Black Friday event. In 2024, select Bohemian small appliances were available for $19.99 each. These included toasters, coffee makers, and other compact items perfect for gifting or replacing older kitchen tools.
You’re not going to find high-end brands here, but the price makes them worth considering if you need a basic item. These are usually located in the home or seasonal section, and they’re often displayed in stackable boxes with clear pricing during the event.
Online-Only Deals
Kroger usually posts extra deals on its website that aren’t featured in the printed ad. These can include digital coupons, special online bundles, or items shipped directly to your home. These deals aren’t always grocery-focused—sometimes you’ll see discounts on general merchandise, kitchen tools, or beauty items.
Online deals often start at midnight on Black Friday or just before, so it’s worth checking Kroger’s site late Thursday night if you’re planning to shop online. Availability can change quickly, and many of these deals are while supplies last just like in stores.
Last Year’s Black Friday Ad
Kroger’s Black Friday 2024 Sale Dates
Ever since we starting tracking Kroger’s Black Friday sales a few years ago, they have always been 5-day events; the deals begin on Black Friday itself and run through the long weekend until Tuesday night or while in-stock supplies last.
- Expected start date: Friday, November 29, 2024 (that’s on Black Friday itself).
- Expected end date: Tuesday, December 3, 2024 or while in-stock quantities last (that’s the day after Cyber Monday).
Kroger’s Black Friday Ad Archive
Follow the links below to view an archive of Kroger’s previous ad scans/store flyers.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1, 2, 3 and 4.
Questions & Comments
What do you plan on picking up at Kroger this holiday weekend? Let us know in the comments section.