Peet's Coffee Black Friday 2025 Sale - The Event is Live!

Updated on Thursday, November 27, 2025: Peet’s Coffee Black Friday 2025 sale kicked off this morning! This year, Peet’s is offering substantial online discounts for both one-time purchases and subscriptions, with additional doorbuster deals on select items. Here’s everything you need to know to make the most of the sale.

Black Friday 2025 Timing and Duration

Peet’s Black Friday 2025 event runs as a continuous online sale at peets.com, starting today, Thanksgiving, and ending Sunday, November 30, 2025. Key dates include:

Main sale: Thursday, November 27 – Sunday, November 30, 2025
Doorbuster deals: Specific items are discounted on particular days:
- Costa Rica Aurora coffee: Friday, November 28
- Big Bang Espresso Capsules, Luminosa Breakfast Blend Pods, Organic African Nectar Tea: Saturday, November 29
- Established 1966 Peet’s Mug: Sunday, November 30

Stock is limited, so popular products may sell out before the end of the sale.

Black Friday Discounts

Here’s what you can save during the event:

25% off sitewide on all one-time purchases at peets.com
25% off the first six shipments of a new Peet’s subscription
Free shipping on orders over $25
35% off select doorbuster items on designated days (limited quantities)

Use promo code BF2025 at checkout to receive the discounts. Multiple uses of the promo code are allowed during the promotion period, but subscription changes may void the discount for that order.

Subscription Savings

Peet’s subscription offers are one of the highlights:

New subscribers: Save 25% on the first six shipments of any subscription
Existing subscribers: Eligible products can be added as subscription add-ons at 25% off
To apply the discount to add-ons, log in to your account, add items to your next shipment, and click “SEND NOW” in the subscription dashboard to lock in the discount

Doorbuster Deals

Selected items receive an extra discount of 35% off their original price (or 25% off already marked-down prices) on specific days:

November 28: Costa Rica Aurora coffee (limit 5)
November 29: Big Bang Espresso Capsules (limit 15), Luminosa Breakfast Blend Pods (limit 12), Organic African Nectar Tea (limit 5)
November 30: Established 1966 Peet’s Mug (limit 5)

These deals are limited in quantity and available only online at peets.com on the specified day.

What’s Excluded

As usual, some items and locations are not included in the sale:

Peet’s retail coffeebars and licensed locations (airports, supermarkets)
Peet’s App and order.peets.com purchases
Coffee bundles and Peet’s gift cards
Combinations with other offers
No Peetnik Rewards points earned on sale purchases

This Year’s Black Friday Ad

We’re also tracking the deals coming at other coffee shops and brands this Thanksgiving weekend. Be sure to check out the latest Black Friday news coming from Keurig, Starbucks and illy.