If you’ve been thinking about upgrading your hiking socks, merino base layers, or cold-weather essentials, Smartwool’s upcoming Black Friday sale is a good time to get an extra freebee with your purchase. Based on past years, here’s what you can expect this upcoming Thanksgiving weekend, including the likely sale dates, the types of discounts we may see, and details about shipping and returns.
Expected Black Friday 2025 Sale Dates
Smartwool is expected to begin their Black Friday 2025 sale on Thanksgiving Day, November 27, 2025. The event will likely end on Tuesday, December 2, 2025 at 11:59 PM MST, which is the day after Cyber Monday. That timeline matches how they’ve run the sale in the past, giving you nearly a full week to shop online.
It’s important to note that Smartwool’s Black Friday event is typically limited to their official website, smartwool.com. While you may find other retailers carrying Smartwool products, the specific promotions like free gifts with purchase are usually exclusive to their own site.
Typical Discounts & Offers
In previous years, Smartwool hasn’t gone for massive sitewide markdowns like some retailers. Instead, they usually combine moderate discounts with free gifts and perks like shipping and returns.
One of the main offers expected again in 2025 is a free pair of Holiday Cushion Crew Socks with any $99+ purchase. These special-edition socks are only available while supplies last and are limited to one gift per qualifying order. The minimum purchase amount is calculated before taxes and cannot be combined with other offers.
In addition to the gift, Smartwool often highlights their ongoing 20% off first online purchase promotion if you sign up for their email list. While not strictly a Black Friday deal, it’s worth trying if you haven’t joined yet.
Free Shipping & Returns
Like many brands, Smartwool promotes free shipping during Black Friday. According to last year’s official terms, free shipping applied to any order of at least one dollar. They offered both free 3-day and ground shipping, with delivery times of about three business days and five to seven business days, respectively. Although those timelines were not guaranteed, the perk of no minimum order threshold beyond one dollar made it easy to qualify.
Free returns are also part of the deal. Last year’s free returns were available only within the U.S.
Terms and Conditions to Know
Looking back at last year’s fine print gives a sense of what rules may apply again in 2025:
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Free shipping required a minimum one-dollar purchase and was only available within the U.S.
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Gift with purchase was limited to one per order and only available while supplies lasted.
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Minimum order for the free socks was $99, calculated before taxes.
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Promotions were not transferable and could not be combined with other offers.
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Smartwool reserved the right to cancel orders due to errors in pricing or promotion setup.
It’s a good idea to double-check the official terms when the sale goes live, as details may shift slightly year to year.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Smartwool’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1, 2 and 3.
Questions & Comments
What are your favorites at Smartwool this season? Let us know in the comments.