Updated on Wednesday, November 19, 2025: If you’re planning to shop for a Citizen watch this Black Friday, here’s what you need to know based on confirmed details for 2025. The company keeps a consistent approach to holiday promotions, and this year is no exception.
Early Access (Now Live)
Citizen has kicked off early access for email subscribers starting Wednesday, November 19, 2025, when you follow this special link. During this early access, you can save 30% off the original price of a selection of watches. The discount is automatically applied on the product pages so no expect promo code is needed.
Exclusions for early access include:
- Limited Editions
- ATTESA Collection
- Eco-Drive One Collection
- Series8 Collection
- The CITIZEN Collection
- Citizen x Analog:Shift Collection
- CZ Smart Smartwatches
- Preorder items
- Products not in stock
This offer is valid online only and runs through Thursday, November 20, 2025, 11:59 PM ET. It cannot be combined with other offers, discounts, or applied to previous purchases, and it’s not available at department, specialty, or company-owned stores.
Expected Black Friday 2025 Sale Dates
For everyone else, Citizen is expected to kick off its Black Friday 2025 sale on Friday, November 21, 2025, running through Friday, November 28, 2025 at 11:59 PM PT. This mirrors last year’s schedule, starting the Friday before Thanksgiving and lasting a full week.
Shipping & Returns
Citizen generally offers the following during promotional periods:
- Free standard shipping on all U.S. orders
- Free returns within a set period (usually 30 days from delivery)
- Free bracelet sizing so your watch is ready to wear out of the box
Their return policy usually requires the item to be in new, unused condition with all original packaging. This makes returns easy if you’re unsure about the model or gifting to someone else.
This Year’s Black Friday Ad
Citizen’s Black Friday Ad Archive
You may be surprised, but Citizen’s Black Friday sales tend to be pretty similar from year to year. You can see for yourself by following their ad archive links below.
- 2025: Page 1 and 2.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1.
Questions & Comments
Do you already have a favorite Citizen watch picked out? Are you shopping for yourself this Thanksgiving weekend or looking to buy a Christmas gift? Let us know in the comments.