Updated on Monday, October 12, 2026: 23andMe has not announced its Black Friday 2026 sale yet, but last year’s promotion gives us a useful benchmark for what to expect.
In 2025, 23andMe offered savings of up to 60% on its DNA testing services. The standout deal was Advanced Ancestry + Health for $99, while the basic Ancestry Service fell to $79 and the premium Ultimate Health + Advanced Ancestry package was $399. The promotion ran through December 8, exclusively at 23andme.com.
For 2026, we expect another Thanksgiving-week launch with the biggest percentage discount likely reserved for a health-and-ancestry package.
23andMe Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Expected start | Around November 26–27 |
| Black Friday | November 27 |
| Expected end | Early December |
| Ancestry kit | Around $69–$79 |
| Premium Ancestry + Health | Around $99–$129 |
| Total Health package | Around $349–$399 |
| Maximum savings | Up to roughly 50%–60% |
| Kit purchase limit | A multi-kit limit may apply |
| Membership renewal | Check recurring annual fees before buying |
| Best value | Ancestry + Health package |
These are predictions based primarily on 23andMe’s 2025 Black Friday event.
When Will 23andMe Black Friday 2026 Start?
Our best guess is Thanksgiving Day, November 26, or Black Friday itself on November 27.
Last year’s sale was confirmed on Black Friday and continued all the way through December 8, giving shoppers considerably more time than a typical weekend-only promotion.
Because 23andMe kits are popular holiday gifts, we would still order earlier rather than waiting until the final day. Shipping and laboratory processing are separate from the time it takes for the recipient to provide and return a saliva sample.
What Did 23andMe Offer Last Black Friday?
The 2025 prices were:
| 2025 Service | Black Friday Price | Advertised Savings |
|---|---|---|
| Basic Ancestry Service | $79 | 20% off |
| Advanced Ancestry + Health | $99 | 60% off |
| Ultimate Health + Advanced Ancestry | $399 | 20% off |
The $99 Ancestry + Health offer was clearly the standout. It cost only $20 more than the ancestry-only kit while adding a much larger collection of health-related reports.
If 23andMe repeats anything close to that structure in 2026, the middle-tier package is likely to be the best overall value again.
23andMe Black Friday 2026 Price Targets
Here is what we would consider worth buying this year:
| Service | Price We’d Watch For |
|---|---|
| Ancestry Service | $79 or less |
| Premium Ancestry | Around $79–$99 |
| Premium Ancestry + Health | $99–$129 |
| Premium Ancestry + Total Health | $349–$399 |
Anything close to $99 for a health-and-ancestry package would be particularly strong based on last year’s pricing.
The product lineup has evolved, so the names used in 2026 may not match the 2025 promotion exactly. 23andMe currently offers Ancestry, Premium Ancestry, Premium Ancestry + Health and Premium Ancestry + Total Health options in the U.S.
Which 23andMe Kit Is the Best Buy?
That depends on why you are taking the test.
The standard Ancestry Service includes ancestry composition, DNA Relatives, traits, haplogroups, Neanderthal ancestry and access to raw genetic data.
Premium Ancestry adds tools such as Historical Matches, Reconstructed Ancestors, DNA Relatives Clustering and Advanced DNA Comparison. Existing eligible customers currently pay $69 per year for the Premium Ancestry membership.
Premium Ancestry + Health adds health predisposition, carrier-status and wellness reports, plus additional reports covering areas such as heart health and pharmacogenetics.
For someone primarily interested in genealogy, the cheaper ancestry option should be enough. For someone who specifically wants both ancestry and genetic health information, the health bundle becomes much more compelling when Black Friday pushes it close to $100.
Watch the Membership Renewal Price
Some of 23andMe’s premium kits include the first year of a membership, but that membership can renew automatically.
Premium Ancestry currently costs $69 per year for eligible existing U.S. customers. Premium Ancestry + Health currently renews at $99 per year. New premium kits include the first year, and customers are asked to provide a payment method when activating the membership. Auto-renewal can be canceled afterward.
That means the Black Friday checkout price is not necessarily the total long-term cost.
If you only want the included first year, set yourself a reminder to review the subscription well before its renewal date.
Total Health Is a Very Different Product
The most expensive option goes well beyond a standard consumer DNA test.
Premium Ancestry + Total Health includes the ancestry and health features plus exome sequencing, twice-yearly blood testing and access to genetics-informed clinical care for eligible customers. 23andMe says the exome component analyzes more than 100 high-impact genes associated with more than 55 health conditions.
That explains why its Black Friday price remains several hundred dollars even after a discount.
If you simply want an ethnicity estimate, DNA relatives and a handful of traits, there is little reason to pay for this tier. It is aimed at a very different customer.
A 60% Discount Does Not Automatically Mean the Cheapest Kit
Last year’s largest percentage discount applied to the Ancestry + Health service rather than the cheapest product.
The basic ancestry kit was only 20% off at $79, while the $99 health bundle was advertised at 60% off.
So rather than shopping based on the percentage banner, compare the actual services included and decide which reports you genuinely want.
Paying an extra $20 can make sense when it adds substantial functionality. Paying hundreds more for features you will never use does not.
Think About Genetic Privacy Before Buying
A DNA kit is different from an ordinary Black Friday gift because the customer is providing genetic information.
23andMe says research participation is optional. Customers who participate allow certain genetic and self-reported information to be used for research, while research analyses use information stripped of direct identifying details.
Customers can also download their genetic information, change research consent and request that stored samples be discarded through their account settings.
If a customer deletes their 23andMe account, the company says the deletion process removes the majority of personal information, ends active premium memberships and instructs the company to discard stored samples, although limited information may be retained where legally required.
Those policies are worth reading before activating a kit, particularly if you are purchasing it for someone else.
Be Careful Giving a DNA Kit as a Gift
A 23andMe kit can make an interesting gift, but it is more personal than most Black Friday purchases.
The recipient must register the kit, provide the saliva sample and agree to the applicable terms and privacy choices themselves. The laboratory uses the registered kit barcode to associate the sample with the customer’s account.
For that reason, it is better to give an unopened kit and let the recipient decide whether they actually want to use it rather than treating DNA testing as a surprise they are expected to complete.
Unused kits purchased directly from 23andMe can generally qualify for a refund if the request is made within 30 days of the order and the saliva sample has not been sent to the laboratory.
Should You Wait for Cyber Monday?
Probably not if 23andMe brings back the $99 health-and-ancestry deal.
Last year’s Black Friday event continued well beyond Cyber Monday, ending December 8, so there was no separate urgency to wait for Monday in hopes of a dramatically better offer.
We expect a similar extended holiday sale this year.
If the package you want reaches the same price as 2025, we would consider that a strong enough offer to buy rather than holding out for another markdown.
When Will 23andMe Black Friday 2026 Be Confirmed?
We expect the official sale around Thanksgiving week, likely November 26 or 27.
The main number to watch is the price of Premium Ancestry + Health. Last year’s $99 deal was substantially more compelling than the smaller discount on the ancestry-only kit.
Once 23andMe launches its 2026 promotion, we’ll update this page with the confirmed sale dates, DNA kit prices, membership terms and any purchase limits.
Until then, you can see the 23andMe Black Friday 2025 ad and complete sale history below.
23andMe’s Black Friday Ad History
How did 23andMe’s Black Friday sale look like last year? And what about the year before that? Here’s a record of 23andMe’s previous Black Friday ads from the last few years:
- 2025: Page 1 and 2.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1.
Questions & Comments
Where do you think your ancestors come from? Do you suspect you may have some long lost siblings or close relatives somewhere out there? Let us know in the comments below.