St. John Knits has followed a fairly consistent Black Friday pattern in recent years, and 2025 will likely be no different. From when the sale will start to what kinds of discounts you can expect, here is a look at what is likely coming this Thanksgiving weekend.
Expected Black Friday 2025 Sale Dates
St. John Knits is expected to begin their 2025 Black Friday sale on Thanksgiving Day itself, Thursday, November 27, 2025. The event should then run for five days, ending on Cyber Monday, December 1, 2025. This timing matches their schedule from past years, so there’s little reason to think it will be any different this time around. The sale is typically valid only online at stjohnknits.com.
Expected Discounts
In past events, St. John Knits has offered an additional 10% off all sale styles. This means that already-marked-down items receive an extra reduction at checkout. Based on last year’s terms, merchandise that was discounted by 40% or more was marked as final sale. You should expect the same policy in 2025.
While 10% may sound small compared to other fashion sales that slash prices by half or more, keep in mind that St. John Knits’ pieces are high-end, often with retail prices starting at several hundred dollars. Even modest discounts can make a noticeable difference. The extra 10% also applies across all sale items rather than being limited to certain categories, which gives you some flexibility in what you choose.
Typical Terms and Conditions
Looking at last year’s official offer gives a good idea of what to expect this time. The sale was valid only. Outlets, specialty retailers, and department stores were excluded, so you should plan to shop directly through their website.
Other important terms included:
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Items marked 40% off or higher were final sale.
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No returns or exchanges were allowed on final sale merchandise.
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The offer could not be combined with other promotions or coupons.
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Past purchases were excluded, meaning you couldn’t request a price adjustment.
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The discount was applied at checkout and shown on eligible items.
It’s reasonable to assume the same restrictions will apply in 2025. That means it’s best to be sure about sizing and style before placing an order, especially on pieces listed as final sale.
Discount Levels by Category
Last year’s discounts varied depending on the item. Many pieces started at 30% off and then received the extra 10% on top. Items marked down by 40% or more fell into the final sale category, which meant no returns.
To give you a clearer picture, here are a few examples of actual sale items from last year:
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Metallic Knit Dress: Originally $1,295, marked down by 40% to $777, and final sale.
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Classic Knit Blazer: Priced at $1,595, reduced by 30% to $1,116, then received the extra 10% for a final cost just over $1,000.
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Wide-Leg Knit Pants: Retailing for $895, dropped by 30% and then another 10%, ending around $565.
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Silk-Blend Top: Listed at $695, reduced to around $435 after all discounts.
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Leather Belt: Originally $395, marked down by 30% and then another 10%, which brought it close to $250.
These examples highlight both the price range you can expect and how the layered discounts are applied.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of St. John’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2, 3, 4, 5 and 6.
- 2018: Page 1.
- 2017: Page 1, 2 and 3.
- 2016: Page 1.
- 2015: Page 1, 2, 3 and 4.
Questions & Comments
What are some of your favorite St. John’s styles this fall/winter season? Find any good deals that you would like to share with us? Then leave your comments.