Updated on Thursday, November 13, 2025: Dunham’s Black Friday 2025 ad was just released today! See all 8 pages below.
Here’s a look at everything you need to know, including when it all kicks off, what kind of deals are coming, and whether it’s worth braving the early hours.
When Did the Dunham’s Black Friday 2025 Ad Drop?
The official 8-page Black Friday ad for Dunham’s was posted today, November 13, 2025 (previously we anticipated it to arrive around Nov 17, but the ad arrived a bit earlier.) That gives you plenty of time to preview the deals, compare with last year’s patterns, and make a plan.
When Will The Sale Start?
Similar to last year, the store opens at 4:00 a.m. on Friday, November 28, 2025 (Black Friday) for the door-buster “Friday Only” deals. Then the sale continues through the weekend, wrapping up Sunday, November 30, 2025. If you’re after a specific item marked “Friday Only,” be sure to be there at opening time or early.
What Kind of Discounts Are Coming
Here’s a breakdown of some of the featured deals this year:
- Up to 50% off select regular-priced clothing from brands like Champion, Puma and Adidas.
- 40% off select Carhartt fleece (men’s & women’s).
- Up to 40% off on Under Armour apparel, shoes & accessories.
- 30% off select Skechers and Hey Dude footwear.
- 25% off Crocs footwear.
- Up to $200 off select guns (in-store).
- Buy 1, get 1 50% off regular-priced YETI mugs & drinkware.
- 20% off select YETI coolers.
- 25% off select Bogg Bags.
- Up to $120 off select canoes.
- Up to 40% off in-stock bikes.
- Up to $300 off select golf club sets.
Important Things to Know
- “Friday Only” offers: These are valid only on November 28, 2025, early in store, while supplies last. If you wait until Saturday or Sunday you risk missing them.
- Weekend deals: Many offers are valid Friday through Sunday (Nov 28-30, 2025). These are less risky in terms of availability.
- In-store focus: Many of the door-buster deals are in-store only. While some items may appear online, the ad emphasizes store-foot traffic for the best deals.
- Plan ahead: If you’re after a specific high-ticket item (e.g., bikes, golf sets, firearms), be at store opening or arrive early.
- Check your local store: Hours, inventory and availability may vary by location. Some items may sell out fast.
Dunham’s Black Friday 2025 Ad
Black Friday Ad History
Interested in seeing some of Dunhams’ previous Black Friday ads? No problem! Follow the links below to take a look at the last few years of their ad scan history.
- 2025: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2022: Page 1, 2, 3, 4, 5.
- 2021: Page 1, 2, 3, 4, 5 and 6.
- 2020: Page 1, 2, 3, 4, 5 and 6.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2016: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2015: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2014: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, and 10.
Questions & Comments
What are you planning on picking up this Thanksgiving weekend at Dunham’s Sports? Let us know in the comments below.
I am looking for a stand up paddle board to purchase. Thank-you!