Updated on Thursday, November 27, 2025: Known for their luxurious rugs, bedding, furniture, and home decor, Annie Selke offers some of their best deals of the year during Black Friday. This year’s sale is officially live, and here’s what you need to know to shop smart.
When Will the Sale Start and End?
Annie Selke’s Black Friday Sale 2025 began at annieselke.com on Wednesday, November 26 at 3:01 a.m. EST and will run through Monday, December 1 at 3:00 a.m. EST, or while supplies last.
What Discounts Can You Expect?
This year, you’ll get:
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30% Off Sitewide
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The discount applies to almost everything on the site, with the exception of the Masterpiece Collection.
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The promo code BLACKFRIDAY is automatically applied at checkout.
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Up to 70% Off Select Items
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Certain products are marked down up to 70% off their original price.
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Free Ground Shipping
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Free ground shipping is available to customers in the contiguous U.S., though expedited delivery and oversize handling fees are excluded.
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Note: Current promotions cannot be combined with other offers, are not retroactive, and are valid only while supplies last.
What to Shop for During the Sale
Annie Selke is known for home products that combine quality and style. Here are the categories worth prioritizing:
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Rugs
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Their Dash & Albert rugs are standout items, known for durability and intricate designs. Black Friday is ideal for picking up indoor-outdoor rugs, plush wool options, or large area rugs with discounts up to 70%.
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Even full-priced rugs are 30% off during the sale.
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Bedding
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Refresh bedrooms with comforters, duvets, sheets, and decorative pillows. With sitewide savings, it’s a great time to invest in luxurious linens for the winter season.
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Throws and Decorative Pillows
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These smaller accents often receive the deepest discounts—up to 70% off on select pieces. They’re perfect for adding color, texture, or warmth without committing to bigger purchases.
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Furniture
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From stylish chairs and benches to storage solutions and side tables, the sitewide 30% discount makes higher-ticket items more affordable.
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Home Decor
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Wall art, lighting, faux plants, and other decorative accessories are included in the 30% sitewide discount, offering savings across the board. These make great additions to your home or holiday gifts.
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This Year’s Black Friday Ad & Official Terms
Black Friday Ad History
What did Annie Selke offer at last year’s Black Friday sale? What about two or three years ago? Follow the links below to view an archive of their previous years ad scans.
- 2025: Page 1 and 2.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1 and 2.
Questions & Comments
Planning on refreshing your living space with elegant and discounted home decor from Annie Selke this Thanksgiving weekend? Then let us know how in the comments below.