Updated on Wednesday, October 14, 2026: Alpinestars has confirmed that Black Friday will return in November 2026, although the final U.S. sale dates and offers have not been announced yet. Its European Black Friday page is already live and says shoppers can expect deals across categories including motocross, MTB, sportswear and auto/karting.
Last year, the U.S. sale started on Thanksgiving Day and offered up to 50% off select products, with the promotion expected to continue through Cyber Monday.
For 2026, we expect another Thanksgiving-week event with discounts across riding gear, boots, protection, apparel and motorsports equipment.
Alpinestars Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Expected sale start | Around November 26–27 |
| Thanksgiving | November 26 |
| Black Friday | November 27 |
| Cyber Monday | November 30 |
| Maximum discount | Up to roughly 50% off select products |
| Motorcycle boots | Roughly 20%–30% off select styles |
| Jackets and riding gear | Roughly 20%–40% off select products |
| Protection gear | Select markdowns likely |
| Racing and karting gear | Up to 50% off select items |
| Expected sale end | Around Cyber Monday |
These are predictions until Alpinestars publishes its full 2026 U.S. promotion.
When Will Alpinestars Black Friday 2026 Start?
Our best estimate is Thanksgiving Day, November 26, or Black Friday on November 27.
In 2025, the sale went live on Thanksgiving Day and was expected to run through Cyber Monday.
Unlike retailers that start Black Friday in early November, Alpinestars appears more likely to keep the main event closer to Thanksgiving week.
What Did Alpinestars Offer Last Black Friday?
The 2025 sale advertised up to 50% off select merchandise and covered hundreds of products across motocross, road riding, off-road, enduro, karting and casual apparel.
Some of the highlighted products included:
| 2025 Deal | Sale Price |
|---|---|
| 2025 Racer Hollow Jersey | $24.98 |
| 2025 Full Bore Gloves | $22.46 |
| SX-1 V2 Knee Protector | $99.95 |
| Bionic Pro Protection Shorts | $116.95 |
| A-4 Max Chest Protector | $149.95 |
| Charger Pro Backpack | $179.96 |
| Vector Tech A1 Helmet | $107.97 |
| Chrome Sport Hoodie | $191.96 |
The deepest discounts were not spread evenly across the entire range, so the “up to 50% off” headline was very much item-specific.
Motorcycle Boots Should Be One of the Best Categories
Boots are one of the categories worth checking first.
Alpinestars’ current European Black Friday assortment includes Tech 7 Enduro boots at 20% off, Tech 10 boots at 20%–25% off and other riding footwear at similar markdowns.
That gives us a useful benchmark for 2026. A 20% discount on a popular premium boot is decent, while 25%–30% off would be stronger.
Because sizes can disappear quickly, waiting for a slightly lower Cyber Monday price may not be worth it if you already find the exact model you want.
Jackets, Pants and Touring Gear Should See Broad Discounts
Alpinestars’ Black Friday collection currently spans touring jackets, pants, gloves and footwear, with dozens of products included.
For 2026, we expect many of the more mainstream riding jackets and pants to land around 20%–30% off, while older colors or discontinued styles may go lower.
On higher-priced technical gear, even a 20% discount can mean substantial dollar savings.
Protection Gear Is Worth Watching Closely
Protection products are another category where Black Friday can make sense.
Last year’s sale included knee protectors, chest protectors, protection shorts and youth neck support.
These are products where fit and safety matter more than chasing the biggest advertised percentage. A moderate discount on the correct size and protection level is usually a better buy than a deeper markdown on something that does not suit your riding.
Auto and Karting Gear Could Have Some of the Deepest Markdowns
Alpinestars’ 2026 Black Friday assortment already shows that auto and karting gear can receive meaningful discounts.
Current European listings include a Hypertech FIA suit at 50% off, while base layers and karting protection are generally around 15%–20% off.
That suggests expensive racewear may produce some of the largest dollar savings during the 2026 event.
Don’t Expect Every New Product to Be Discounted
Alpinestars’ 2025 sale applied only to selected merchandise.
New releases and some premium styles were excluded, and discounted products were available only while supplies lasted. There were no rainchecks or backorders on sold-out sale items.
We would expect similar restrictions this year.
If a brand-new helmet, boot or racing suit is at the top of your list, do not assume Black Friday will automatically reduce the price.
Shipping Terms Are Worth Checking
Alpinestars’ current U.S. shipping policy offers free standard shipping on orders over $99. Orders below that threshold are charged a flat $9.99 shipping fee. The company currently ships within the continental United States only.
Last year’s Black Friday promotion went further and included free shipping on all orders with no minimum purchase.
If that returns in 2026, it will be particularly useful for smaller purchases such as gloves, base layers or casual apparel.
Be Careful With Sale-Item Returns
Alpinestars’ U.S. return policy allows most eligible products to be returned within 30 days of receipt, provided they are unworn, unused and returned with original tags and packaging.
There is one important Black Friday catch: sale items may only be exchanged unless they are defective or incorrect. Customers are also generally responsible for return shipping.
For helmets, boots and shoes, the original product box must be protected inside another shipping box. Damaging the original packaging can trigger a 10% restocking charge.
That makes getting the right size especially important during the sale.
Should You Wait for Cyber Monday?
Probably not if the exact gear you want reaches a good price.
Last year’s Black Friday sale was expected to continue through Cyber Monday, so there was no guarantee of a dramatically better Monday-only offer.
Stock is the bigger issue. Popular sizes in boots, jackets and protection gear can disappear before the weekend is over.
If the product you want reaches 25%–30% off and your size is available, that is usually a better reason to buy than waiting for another small markdown.
When Will the Alpinestars Black Friday 2026 Sale Be Announced?
Mid-to-late November is our best estimate for the complete U.S. offer.
Alpinestars has already confirmed that Black Friday will return in November 2026, but the final discounts and timing have not yet been published.
Once the 2026 sale goes live, we’ll update this page with the confirmed dates and standout deals on boots, riding jackets, helmets, protection gear and motorsports apparel.
Until then, you can see the Alpinestars Black Friday 2025 ad and previous sale history below.
Black Friday Ad History
Is Alpinestars’ Black Friday sale this year as good as last year’s sale? What about a few years ago? Follow the links below to view an archive of their previous ad scans to find out more.
- 2025: Page 1 and 2.
- 2023: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2022: Page 1 and 2.
- 2021: No sale this year.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
Questions & Comments
What new Alpinestars riding gear are you planning on getting this coming Thanksgiving weekend? Or are you skipping the sales although and planning on spending the weekend in the desert, track, or out on the dunes? Let us know in the comments below.