Updated on Thursday, November 20, 2025: Whether you’re outfitting a new boat, upgrading electronics, or looking for everyday essentials, West Marine’s Black Friday event is one of the best times to save. The 2025 sale kicked off today and it’s already packed with high-dollar marine electronics, gear, apparel, and boating essentials.

Below is everything confirmed so far, including dates, categories to watch, and the best deals available right now.

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Black Friday 2025 Sale Dates & Shopping Timeline

West Marine’s Black Friday 2025 sale officially began today and is expected to run through Sunday, November 30, 2025, or until items sell out (end date not yet confirmed but based on last year’s schedule).

As in previous years, most deals are available both in-store and online at westmarine.com, with many items eligible for free in-store pickup.

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Top Deals This Year

Here’s a look at the biggest doorbusters and discounts available right now:

Electronics & Navigation

• Save $250 – Garmin ECHOMAP 74sv
• Save up to $400 on select Garmin electronics
• Save $200 – Garmin GPSMAP Multifunction Displays
• Save up to $550 – Raymarine AXIOM MFD units
• Save $600 – FLIR M232 Thermal Camera
• Save $270 – Starlink Portable Mini Kit (Black Friday deal)
• 10% Off – Honda Outboards

Marine Power

• Up to 25% Off – AGM & Relion Lithium Marine Batteries

Deck, Dock, & Onboard Essentials

• Save up to $200 – West Marine Dock Boxes
• 25% Off – West Marine Seating
• 20% Off – Pre-Spliced Double Braided Dock Lines

Boats & Watersports

• 40% Off – West Marine Inflatable Boats

Fishing Deals

• BOGO 25% Off – Buy any reel, get 25% off all fishing line

Safety Gear

• Special Buy – Limited Edition Offshore Inflatable Life Jackets, $99.99–$119.99
• 20% Off – Mustang inflatable and foam PFDs

Apparel, Sunglasses, & Accessories

• 50% Off – West Marine Apparel & Foul Weather Gear
• West Advantage Members Only: 20% Off Premium Shades
  • Brands include Costa & Ray-Ban
  • Promo Code: WA20SUN
• West Marine Throw Blankets (Black Friday Deal pricing)

Onboard Living

• 20% Off – Magma grills, cookware & accessories
• West Marine, Igloo & RTIC Coolers – 20% Off

Hardware & Rigging

• 20% Off – Harken, Ronstan & Wichard Sailing Hardware

Optics

• Up to 50% Off – West Marine Binoculars

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Shipping & Pickup Options

West Marine’s shipping policies matter when purchasing heavy or hazardous marine gear. For this year’s Black Friday sale:

• Free shipping on orders over $99 within the contiguous U.S.
• Truck freight orders are excluded, but:
• Free ship-to-store is available on most products, including bulky or hazardous items.

Store pickup remains your best option if you live near a West Marine location—no shipping fees, no delivery delays.

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West Marine’s Black Friday 2025 Ad

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Black Friday Ad History

Are you interested in viewing West Marine’s Black Friday ad from last year or prior? Then follow the links below to see the last few years of their ad history.

• 2025: Page 1, 2 and 3.
• 2024: Page 1, 2 and 3.
• 2023: Page 1, 2, 3, 4, 5, 6 and 7.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
• 2021: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2020: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 and 20.
• 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2018: Page 1, 2, 3, 4, 5 and 6.
• 2017: Page 1, 2, 3, 4, 5, 6 and 7.
• 2016: Page 1, 2, 3, 4, 5 and 6.

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Questions & Comments

What are you planning on picking up this Thanksgiving weekend at West Marine? Are you shopping for yourself or looking for that perfect Christmas gift? Let us know in the comments.