Updated on Wednesday, November 26, 2025: Vineyard Vines’ Black Friday 2025 sale is officially live! The retailer is offering its biggest discounts of the season, including up to 50% off a wide range of items.

Black Friday 2025 Sale Details

• Dates: Now through Friday, November 29, 2025, at 11:59 PM ET
• Discounts:
  • 50% off tees, Dreamcloth, Calmwater, Saltwater, and Lounge items
  • 40% off the rest of the sitewide merchandise
  • Must use promo code BFDEALS
• How to Access:
  • Online at vineyardvines.com (discount code automatically applied at checkout)
  • At participating Vineyard Vines retail stores
  • Over the phone at 1-800-892-4982

Exclusions & Important Terms

• Gift cards
• Select third-party licensed products
• Limited edition items
• Outlet-only styles and outlet stores
• No price adjustments on purchases made prior to November 25, 2025
• Cannot be combined with other offers (except free shipping where applicable)
• Discounts apply to merchandise only, not shipping, taxes, or packaging
• International orders excluded

This Year’s Black Friday Ad

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Should You Wait Until Cyber Monday?

In 2024, Vineyard Vines released its strongest discounts online during Cyber Monday. The event began the Sunday before Cyber Monday and ran through 11:59 p.m. PT on Monday.

• Discount structure (from 2024):
  • Up to 60% off site-wide
  • An additional 40% off items already in the sale section
• Promo code: MONDAY24
• Access: Online only

If the same structure returns in 2025, Cyber Monday may offer the deepest markdowns of the season, making it a key time for anyone waiting for maximum savings.

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Black Friday Ad History

How much could you have saved at Vineyard Vines’ Black Friday sale last year? Were the deals as good as this year? Follow the links below to view some of their previous Black Friday ad scans to find out more.

• 2025: Page 1, 2, 3 and 4.
• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1 and 2.
• 2021: Page 1 and 2.
• 2020: Page 1, 2 and 3.
• 2019: Page 1.

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Questions & Comments

What will you be picking up for yourself at Vineyard Vines this holiday weekend? Let us know in the comments.