Vineyard Vines is expected to bring back its tiered holiday promotions for Black Friday 2025. Based on last year’s schedule, you can look for three major phases: an early Black Friday event, the main Black Friday sale, and potentially a Cyber Monday promotion that may include the steepest discounts.

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Expected Early Black Friday 2025 Sale

• Dates: Expected to run from Wednesday, November 19, 2025, through Wednesday, November 26, 2025 (ending right before Thanksgiving).

• Typical discount structure:

  • 30% off most items with a minimum spend of $125

  • 40% off most items with a minimum spend of $200

• Access: Available online at vineyardvines.com and at retail stores (excluding outlets).

• Common exclusions: Gift cards, monogramming, personalization, and third-party branded products.

This early promotion is usually the first chance to shop, but the discounts tend to be smaller than those that follow.

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The Main Black Friday 2025 Sale

• Dates: Expected to begin on Thanksgiving Day, November 27, 2025, and end by Saturday, November 29, 2025, or while supplies last.

• Likely Discount structure:

  • 40% off full-price and sale items.

  • 50% off select “doorbuster” styles.

  • Possible free gift (only on Black Friday). Last year, if you spent $200+ you received a free the blanket and if you spent $350+ you received a free blanket and tote bag.

• Promo code: Last year’s was FRIDAY24, but a new code is likely in 2025 (possibly FRIDAY25).

• Where to shop: vineyardvines.com, retail stores, and by phone. Not valid at outlet stores or on outlet-specific items.

• Limitations: No price adjustments, exclusions on shipping and taxes, and discounts cannot be combined with other offers.

Doorbuster items in 2024 included sweaters, fleece, polos, outerwear, lounge sets, tees, saltwater quarter-zips, and the Dreamcloth collection. These categories are likely to appear again.

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Should You Wait Until Cyber Monday?

In 2024, Vineyard Vines released its strongest discounts online during Cyber Monday. The event began the Sunday before Cyber Monday and ran through 11:59 p.m. PT on Monday.

• Discount structure (from 2024):

  • Up to 60% off site-wide

  • An additional 40% off items already in the sale section

• Promo code: MONDAY24

• Access: Online only

If the same structure returns in 2025, Cyber Monday may offer the deepest markdowns of the season, making it a key time for anyone waiting for maximum savings.

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Last Year’s Black Friday Ad

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Black Friday Ad History

How much could you have saved at Vineyard Vines’ Black Friday sale last year? Were the deals as good as this year? Follow the links below to view some of their previous Black Friday ad scans to find out more.

• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1 and 2.
• 2021: Page 1 and 2.
• 2020: Page 1, 2 and 3.
• 2019: Page 1.

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Questions & Comments

What will you be picking up for yourself at Vineyard Vines this holiday weekend? Let us know in the comments.