Tous Black Friday 2025 Sale - The Event is Live!

Updated on Thursday, November 20, 2025: Tous annual Black Friday sale kicked off today for loyalty members! Check out this year’s featured deals posted below.

This year you’ll find significant discounts on jewelry, handbags, and accessories both online and in stores. The event follows a familiar schedule and structure, with early access for loyalty members and several days of deals leading into the holiday weekend. The following overview outlines the 2025 sale dates, typical discount levels, and items included in the sale.

Black Friday 2025 Sale Dates

Tous usually launches Black Friday promotions in stages. For 2025, the timeline is as follows:

November 19, 2025 (evening): Early online access at tous.com for MYTOUS loyalty program members.
November 20, 2025: Early in‑store access for loyalty members.
November 24, 2025 (Monday): General access begins, three days before Thanksgiving.
November 30, 2025 (Sunday): Black Friday deals typically end, subject to availability.

This format mirrors Tous’s previous campaigns, where early access ensured members had the first opportunity to purchase high‑demand items.

Typical Discount Structure

Discounts at Tous during Black Friday typically include the following:

Up to 50% off select jewelry, handbags, and accessories.
An additional 10% off when purchasing two or more items in one transaction.
Free standard shipping for U.S. customers, with exclusions for expedited options.
Regional restrictions, with most promotions valid only for U.S. shoppers.
Exclusions on specific products, often covering new arrivals, fine jewelry, and certain limited‑edition items.

Offers are applied automatically at checkout and remain available only while supplies last.

Categories Included in the Sale

Tous’s Black Friday promotions generally focus on three main categories:

Jewelry – Earrings, rings, bracelets, and necklaces, often featuring the brand’s signature bear motif. Both sterling silver and gold‑plated pieces are frequently included.
Handbags – Tote bags, crossbody designs, and clutches are commonly reduced in price, especially older season styles.
Accessories – Smaller items such as wallets, pouches, scarves, and keychains typically see discounts. These products are often popular for gifting during the holiday season.