The White Company’s annual Black Friday sale, aka “The White Event”, is just around the corner. Below is a look at when you can expect at the sale this year, how much you might save, and a copy of last year’s ad so you have a solid idea of what could return this year.
Expected Black Friday 2025 Sale Dates
We expect the 2025 White Event to start on Friday, November 21, 2025 (that’s a week before Black Friday) and run through Cyber Monday, ending approximately Monday, December 1, 2025. That gives you a window of about 10–11 days to shop in-stores and at at thewhitecompany.com/us/.
In past years, The White Company has launched its Black Friday / White Weekend / Cyber Monday promotions over that same kind of span, sometimes starting just ahead of Black Friday and continuing through the weekend and into Monday. You’ll likely see promo emails, previews or early-access hints in early to mid November.
What to Expect: Discounts, Categories & Timing
Here’s what you can plan for, drawn from past sales:
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Discount on full-price: Usually around 20% off full-priced items, via a promo code.
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Sale / clearance items: Deeper markdowns show up during the event as stock needs to move. For things like bedding, towels, throws, older colors or less popular sizes, you can often get 40-60% off.
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Categories likely included: Bedding & linens, robes & loungewear, home fragrance (candles, oils, diffusers), Christmas décor, gift sets, and luxury basics like duvet covers or pillows.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing an archive of The White Company’s older Black Friday ads? Then follow the links below to view the last few years of ad history.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2016: Page 1, 2 and 3.
- 2015: Page 1, 2 and 3.
Questions & Comments
What are you planning on getting at The White Company this holiday weekend? Some new wine glasses or bed linen? Maybe a new dress? Let us know in the comments.