Whether you are outfitting a new boat, upgrading electronics, or just looking for everyday essentials, West Marine’s Black Friday event is usually one of the best times to shop. Based on past years, here is a look at what to expect here in 2025, including when the likely sale dates will be, the types of discounts that may show up, and examples of what went on sale last year.
Black Friday 2025 Sale Dates & Timeline
West Marine is expected to kick off their Black Friday sale this year on Thursday, November 20, 2025, which is one full week before Thanksgiving. The event will likely run through Sunday, November 30, 2025, or until items sell out.
Before the main event, West Marine often holds a pre-Black Friday sale, usually in the days leading up to the official start. These early promotions may feature smaller discounts, but they can still be worth checking out if you want to avoid the rush or secure gear that tends to sell out quickly.
Online shoppers at westmarine.com should also keep in mind that many of the same deals that appear in stores are usually available through West Marine’s website. With over 200 store locations across the United States, there’s also the option to buy online and ship to a store for free pickup.
Shipping & Pickup Options
Shipping policies can make a big difference when you’re buying marine gear, especially since some products are bulky or fall under hazardous materials. For Black Friday 2025, expect free shipping on orders over $99 within the 48 contiguous United States. Truck freight orders won’t qualify for free shipping, but free shipping to West Marine stores is generally available on all products, even on hazardous and freight-only items.
If you live near a West Marine store, store pickup is often the easiest option. You can buy online, secure your order, and pick it up without worrying about shipping costs or delays.
Categories to Watch
West Marine usually discounts a wide range of products across many categories. Some of the biggest savings last year came in the following areas:
Marine Electronics
Electronics are one of the top categories during West Marine’s Black Friday sale. In 2024, shoppers saw up to $400 off Garmin Marine Electronics and as much as $1700 off Simrad units. These discounts tend to include GPS chartplotters, fishfinders, and combination units. If you have been holding out on upgrading your navigation or sonar gear, Black Friday is the time to buy.
Life Jackets and PFDs
Safety gear is another big focus. Last year West Marine offered up to 50% off all life jackets and PFDs. This discount usually applies to adult, youth, and infant jackets, as well as specialized PFDs for fishing, sailing, and watersports. Since life jackets are required equipment, stocking up during Black Friday is a practical move.
Inflatable Boats and Tenders
Last year, inflatable boats saw discounts of up to 40% off. These boats are popular as dinghies, tenders, or portable fishing platforms. Black Friday is one of the rare times to see deep discounts in this category, so it’s worth keeping an eye on.
Sunglasses and Apparel
Accessories often get strong markdowns too. For example, Costa sunglasses started at $99 during last year’s sale. Expect similar pricing in 2025, as eyewear is a staple in West Marine’s promotions. Along with sunglasses, you may find seasonal markdowns on outerwear, base layers, and foul weather gear.
Marine Batteries and Power Systems
Marine batteries and power equipment were featured last year with up to 40% off select batteries and up to 40% off ReLion products. These deals often include lithium and AGM batteries, which are normally expensive. Black Friday is a chance to save on upgrades that improve reliability and power efficiency on the water.
Trolling Motors
Trolling motors are another high-ticket item that frequently gets marked down. In 2024, West Marine offered up to $300 off trolling motors, including some of the more advanced models designed for anglers. Expect this category to see repeat discounts in 2025.
Deck Lines and Ropes
For smaller essentials, last year’s sale included a buy two, get one free promotion on all pre-spliced deck lines. Since ropes and lines are consumables that every boater eventually needs to replace, this type of promotion is practical and likely to appear again.
Seasonal and Home Items
Not all deals are strictly marine-related. For example, in 2024, West Marine offered up to 50% off throw blankets. These sales are usually limited but provide good opportunities to grab affordable gifts or home comforts.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in viewing West Marine’s Black Friday ad from last year or prior? Then follow the links below to see the last few years of their ad history.
- 2024: Page 1, 2 and 3.
- 2023: Page 1, 2, 3, 4, 5, 6 and 7.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2021: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2020: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 and 20.
- 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2018: Page 1, 2, 3, 4, 5 and 6.
- 2017: Page 1, 2, 3, 4, 5, 6 and 7.
- 2016: Page 1, 2, 3, 4, 5 and 6.
Questions & Comments
What are you planning on picking up this Thanksgiving weekend at West Marine? Are you shopping for yourself or looking for that perfect Christmas gift? Let us know in the comments.