Black Friday at Walmart has become one of the most anticipated shopping events of the year, and 2025 will likely follow the same pattern as previous years. Walmart’s Black Friday sale is expected to span multiple events, starting in early November and running through Cyber Monday. You can expect thousands of markdowns across electronics, toys, home goods, clothing, and more, along with some of the season’s hottest gaming and tech bundles. Based on last year’s calendar and Walmart’s usual strategies, here’s everything you need to know to prepare for the upcoming Black Friday 2025 sale.
When the Black Friday 2025 Sale Will Happen
Walmart usually organizes its holiday shopping into three phases, and 2025 is expected to follow the same format:
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Event 1: Expected to begins online at Walmart.com on Monday, November 10, 2025. Walmart+ members will likely get early access at 12 p.m. ET, with access for everyone else at 5 p.m. ET. The first in-store event should start on Friday, November 15, 2025, at 6 a.m. local time.
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Event 2: This is usually the biggest part of the sale (a.k.a., the “Main Event”). Online deals should go live on Monday, November 24, 2025 (that’s 3 days before Thanskgiving), with Walmart+ early access at 12 p.m. ET and general access at 5 p.m. ET. In-store shopping will likely begin on Friday, November 28, 2025, at 6 a.m. local time.
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Event 3 (Cyber Monday): Online-only deals are expected to start Sunday, November 30, 2025, at 5 p.m. ET for Walmart+ members and at 8 p.m. ET for all shoppers.
As with previous years, Walmart stores are expected to remain closed on Thanksgiving Day itself.
When the Ads Will Drop
The ads are usually released a few days before each event. Predictions for 2025:
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Event 1 ad: Thursday, November 6, 2025
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Event 2 ad: Friday, November 20, 2025.
The Event 1 ad last year was 16 pages long and the main Event 2 ad was 35 pages long, both covering most categories across the store.
Walmart+ Membership and Early Access
If you want the best chance to grab high-demand items, Walmart+ will continue to be the way to go. Members get a five-hour head start for each event. A full membership is normally priced at $98 per year, but Walmart typically offers a special deal in November at about $49 for new signups. Free trials do not qualify for early access, so you’ll need to be a paying member to benefit.
Additional perks for Walmart+ members include:
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Free delivery on orders
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Early morning delivery starting at 6 a.m.
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Express delivery available in as little as 30 minutes in some areas
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An option to upgrade to InHome delivery, which places groceries and goods directly into your fridge or garage for an additional fee
Walmart’s Return Policy for the Holidays
Walmart usually offers extended holiday returns. For 2025, expect qualifying purchases made during November and December to be returnable until January 31, 2026. Some exclusions apply, especially for electronics and certain categories, so always double-check the terms once they’re officially announced.
What to Know About Walmart’s Black Friday Pricing
Sometimes the deals can look almost too good to be real. For example, a large-screen TV might be priced under $200. These types of doorbuster items are often made specifically for Black Friday and can come with stripped-down internal specs compared to similar models sold year-round.
Here are a few ways to shop smarter:
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Check the specs: Compare the product listed on Walmart with the details on the manufacturer’s site. Look at features like refresh rate, brightness, built-in apps, or sound quality.
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Check price history: Some items are marked down from inflated “regular” prices. A quick online price check can help you decide if it’s a real bargain.
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Compare other retailers: Sometimes the manufacturer’s site or other stores may offer a better warranty or bundled extras.
What Went on Sale in 2024: A Look Back
To get a sense of what might return in 2025, here are examples of the biggest deals Walmart offered last year.
Event 1 Highlights from 2024
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Pre-Owned Apple iPhone 11, 64GB (Unlocked) for $184.99 (normally $319)
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Pre-Owned Apple iPhone 14, 128GB (Unlocked) for $404.99 (normally $629.99)
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Samsung Galaxy S21 5G, 128GB (Refurbished) for $154.99 (normally $349.99)
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TCL 75” 4K UHD Smart TV with Roku for $378 (normally $498)
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PlayStation 5 Slim Disc Bundle with headset, extra controller, and accessories for $674.99
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Xbox Series X 1TB Digital Edition Bundle for $489.99 (normally $599.99)
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Apple iPad 10.2-inch (Restored) for $169 (normally $275)
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LEGO Technic Ford Mustang Shelby GT500 for $25 (normally $49.99)
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Squishmallows Disney plush toys for $5 each
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12V Porsche 718 Spyder Ride-On Car for $169.99 (saved $120)
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F196 Drone with 6K HD camera for $69.99 (normally $279.99)
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Reebok Flexagon Force 4 Training Shoes for $29.97 (saved $40)
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DeWalt 20V MAX 4 Tool Kit for $299 (normally $428.94)
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Charbroil Big Easy Outdoor Turkey Fryer and Air Fryer for $99 (saved $40)
Event 2 Highlights from 2024
Gaming
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PlayStation 5 Slim Console + extra controller for $474.98
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Xbox Series S, 512GB for $298
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Nintendo Switch + Mario Kart 8 Deluxe bundle for $249
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GameStation Pro Atari Retro System with 200+ games for $69
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EA Sports College Football 25 for PS5 for $30
Electronics
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VIZIO 75” Class 4K UHD LED Smart TV for $478
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Straight Talk Apple iPhone 12, 64GB prepaid for $199 (normally $299)
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Beats Studio3 Wireless Noise Cancelling Headphones for $89 (normally $159)
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Samsung Galaxy Watch4, 40mm for $99 (normally $199)
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Hisense 5.1 Channel Soundbar with wireless subwoofer for $89
Toys
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Hot Wheels City Mega Car Wash Playset for $20 (normally $44.97)
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LEGO Marvel Infinity Gauntlet for $34.99 (normally $79.99)
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Barbie Malibu Travel Set with Puppy for $10 (normally $21.88)
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YORIN Trampoline for $149.99 (normally $399.99)
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AUOSHI Mini Foldable Drone for $38.99 (normally $179.99)
Fashion and Jewelry
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Cate & Chloe Bianca 18k White Gold Earrings for $14.99 (normally $115)
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JeenMata Moissanite Stud Earrings for $49 (normally $189)
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Jessica Simpson Women’s Winter Coat for $59.99 (normally $79.99)
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PatPat Christmas Family Matching Pajamas for $9.99 (normally $19.99)
Kitchen and Home
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Chefman CraftBrew Espresso Machine for $50 (normally $99.99)
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Gourmia 14-Quart All-in-One Air Fryer for $50
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T-fal 22-Piece Cookware Set for $49.76
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McCook 12-Piece Granite Kitchen Knife Set for $16.99 (normally $99.99)
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Shark IQ Robot Vacuum for $248
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Dirt Devil 3-in-1 Stick Vacuum for $19.88
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Clara Clark Queen Sheet Set for $17.99 (normally $62.99)
What to Expect for 2025
Given Walmart’s history, we can expect similar product categories to dominate in 2025:
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Electronics: TVs, headphones, tablets, laptops, and smartwatches will remain center stage. Budget TVs under $400 for 70+ inches will likely reappear.
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Gaming: PS5 and Xbox bundles will continue to be high-demand items. Expect discounted consoles, games around $30, and accessory deals.
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Toys: Walmart usually prices toys aggressively. Expect LEGO, Hot Wheels, Barbie, and ride-on cars to see steep discounts again.
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Fashion and jewelry: Expect big markdowns on brand-name shoes, coats, and jewelry that is priced at a fraction of retail.
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Kitchen appliances: Air fryers, cookware sets, and small appliances will likely drop to $50 or less, as they did last year.
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Home goods: Bed sheets, vacuums, and furniture essentials often appear with 50 to 70 percent discounts.
Last Year’s Black Friday Ad (Main Event #2)
Black Friday Ad History
Are you interested in seeing some of Walmart’s older Black Friday ads? Then follow the links below to view the last few years of ad scan/flyer history.
- 2024: Event #1: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 and 16. Event #2: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34 and 35.
- 2023: Event #1: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33 and 34. Event #2: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62 and 63.
- 2022: Event #1: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14. Event #2: 1, 2, 3, 4, 5, 6, 7 and 8. Event #3: 1, 2, 3, 4, 5 and 6.
- 2021: Event #1: page 1, 2, 3, 4, 5, 6, 7, 8 and 9. Event #2: page 1, 2, 3, 4, 5, 6, 7 and 8. Event #3: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 and 20.
- 2020: Event #1: page 1, 2, 3, 4, 5, 6, 7, 8 and 9. Event #2: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16 and 17. Event #3 (main event!): page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37 and 38.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36 and 37.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
- 2016: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, and 34.
Questions & Comments
What do you plan on getting at Walmart over Thanksgiving weekend? A new TV for yourself? Some toys for your kids? A gift for someone special under the Christmas tree? Let us know in the comments section below.
