Here’s what we’re expecting for this year’s Black Friday/Cyber Monday 2025 sale at Vera Bradley. That includes expected timing, where the sale happens, typical discount levels, and some deal examples from past years to help you anticipate what’s likely to come.
Expected Cyber Monday 2025 Sale Dates
The sale will likely be a continuation of their Black Friday event. It’s likely to begin around Thursday, November 20, 2025, about a week before Thanksgiving. It could run through Sunday, December 7, 2025, extending past Cyber Monday and into the following week.
Online at verabradley.com and at retail stores are both expected to participate. The outlet channel often runs in parallel to these dates.
Where the Sale Will Take Place
Retail channel (brand stores + online)
- Full‑price items historically drop by around 30% off during the sale.
- Items already in the sale section may reach up to 50% off.
- Free shipping for U.S. online orders above a minimum threshold (for example historically ~$99) has been part of past offers.
- Some exclusions apply: older coupons might not work, and certain limited‑edition or licensed items may be excluded.
Outlet channel (outlet stores)
- Deeper discounts, often up to or approaching 70% off older‑stock styles.
- Items may be marked “Final Price” and not eligible for further discounts/coupons.
- Timing typically aligns with the full‑price sale window, though stock will be more limited.
Sample Discount Levels & Past‑Year Examples
These give you a sense of what to expect in terms of savings and pricing.
Typical discount tiers
- ~30% off on full‑price items in the brand stores / main site.
- Up to ~50% off on sale‑section items in that same channel.
- Up to ~70% off (or very large percentage discounts) in outlet channels on clearance/older stock.
- Free shipping offers in many cases for online U.S. orders.
Last year’s featured deals (2024)
- Essential Grand Tote: approx $19.99 (regular ~$75–$89) via outlet channel.
- Camera Bag Crossbody (Wild Prairie print): ~$19.99 (regular ~$69) in outlet.
- Lighten Up RFID 3‑in‑1 Crossbody (Sea Glass): ~$24.99 (regular ~$85).
- Essential Compact Backpack (Classic Navy): ~$24.99 (regular ~$135).
- Large Hipster (Moonless Night): ~$19.99 (regular ~$109).
Last Year’s Cyber Monday Ad
Cyber Monday Ad History
You can view Vera Bradley’s previous Cyber Monday ad scans by following the links below.
- 2024: Page 1.
- 2023: Page 1, 2 and 3.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1, 2, 3 and 4.
Questions & Comments
What will you be buying at Vera Bradley’s Cyber Monday sale this year? Have any favorites this season? Be sure to let us know in the comment section.
