Vera Bradley Archives - Blacker Friday

Updated on Thursday, November 20, 2025: Vera Bradley’s Black Friday 2025 sale has officially begun! You can now take advantage of substantial deals across a wide range of products. Here’s a look at what the promotion includes, the discounts, and which items are part of the event.

Black Friday 2025 Sale Dates

The Black Friday sale at Vera Bradley began Thursday, November 20, 2025, a full week before Thanksgiving. While the official end date has not been confirmed, it is expected to continue through Sunday, December 7, 2025, based on last year’s schedule (that’s a week after Cyber Monday).

Where the Sale Will Take Place

At retail stores and verabradley.com, you can enjoy up to 50% off selected items, including 50% off collaborations and 30% off full-priced styles. Free shipping is available on U.S. online orders of $99 or more. Discounts apply across a range of categories such as crossbody bags, totes, travel items, backpacks, home goods, and accessories. Some exclusions apply, and all items are priced as marked.

At outlet stores and verabradleyoutlet.com, clearance items are 50% off. These items are also priced as marked and may not be eligible for additional promotions. Outlet sales typically align with the main Black Friday event.

Vera Bradley’s Black Friday 2025 Ad

Black Friday Ad History

Are you interested in seeing some of Vera Bradley’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

2025: Page 1, 2, 3 and 4.
2024: Page 1.
2023: Page 1, 2 and 3.
2022: Page 1, 2, 3 and 4.
2021: Page 1, 2, 3 and 4.
2020: Page 1 and 2.
2019: Page 1.
2018: Page 1, 2, 3, 4, 5 and 6.
2017: Page 1.
2016: Page 1, 2 and 3.
2015: Page 1 and 2.

Questions & Comments

What are some of your favorite Vera Bradley styles this season? Let us know in the comments.

Updated on Saturday, November 15, 2025: Here’s what we’re expecting for this year’s Black Friday/Cyber Monday 2025 sale at Vera Bradley. That includes expected timing, where the sale happens, typical discount levels, and some deal examples from past years to help you anticipate what’s likely to come.

Cyber Monday 2025 Sale Dates

The sale will likely be a continuation of their Black Friday event. It’s likely to begin around Thursday, November 20, 2025, about a week before Thanksgiving. It could run through Sunday, December 7, 2025, extending past Cyber Monday and into the following week.

Online at verabradley.com and at retail stores are both expected to participate. The outlet channel often runs in parallel to these dates.

Where the Sale Will Take Place

Retail channel (brand stores + online)

Full‑price items historically drop by around 30% off during the sale.
Items already in the sale section may reach up to 50% off.
Free shipping for U.S. online orders above a minimum threshold (for example historically ~$99) has been part of past offers.
Some exclusions apply: older coupons might not work, and certain limited‑edition or licensed items may be excluded.

Outlet channel (outlet stores)

Deeper discounts, often up to or approaching 70% off older‑stock styles.
Items may be marked “Final Price” and not eligible for further discounts/coupons.
Timing typically aligns with the full‑price sale window, though stock will be more limited.

Sample Discount Levels & Past‑Year Examples

These give you a sense of what to expect in terms of savings and pricing.

Typical discount tiers

~30% off on full‑price items in the brand stores / main site.
Up to ~50% off on sale‑section items in that same channel.
Up to ~70% off (or very large percentage discounts) in outlet channels on clearance/older stock.
Free shipping offers in many cases for online U.S. orders.