UNIQLO is getting ready for another Black Friday season in 2025, and if past years are any guide, the sale will follow a familiar pattern. You can expect a clear timeline for when discounts go live, steady markdowns on popular seasonal staples, and a mix of returning deals that highlight the brand’s best-known basics. Below is a breakdown of the likely sale dates, the types of products that usually see price drops, the discount ranges to expect, and examples from last year that give a good picture of what might be featured again this year.

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Black Friday 2025 Sale Dates & Timeline

UNIQLO’s main Black Friday 2025 sale is expected to start on Black Friday itself, November 28, 2025, both in-stores and at uniqlo.com.  In recent years, UNIQLO has also run an event just before Black Friday called the “Thank You Event.” This has often acted like an early Black Friday preview. That means you may see two different sale phases:

• November 21–27, 2025: Thank You Event, with early markdowns on select categories.

• November 28–30, 2025: The main Black Friday weekend sale with the widest range of offers.

• December 1, 2025: Cyber Monday sale, with new or extended deals focused on online shoppers.

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Expected Discount Levels

When it comes to discounts, UNIQLO isn’t known for slashing prices across the board. Instead, they highlight specific popular items with straightforward price cuts. Based on last year, you can expect discounts of up to 50% off during the sale, though most of the big-ticket seasonal items usually sit closer to 20–30% off.

Looking at what UNIQLO offered in 2024 helps set clear expectations for 2025. Some of the biggest markdowns included:

• Men’s or Women’s Cashmere Sweater for $79.90 (regularly $99.90).

• Women’s Crew Neck T-Shirt for $9.90 (regularly $14.90).

• Men’s or Women’s Ultra Light Down Jacket for $69.90 (regularly $79.90).

• Men’s Flannel Shirt for $29.90 (regularly $39.90).

• Men’s Single Collar Short Jacket for $69.90 (regularly $79.90).

• AIRism Cotton Oversized Half-Sleeve T-Shirt for $14.90 (regularly $19.90).

• Brushed Cotton Long Sleeve T-Shirt for $19.90 (regularly $24.90).

• Adults’ HEATTECH Ultra Warm Innerwear for $19.90 (regularly $29.90).

• Kids’ HEATTECH Ultra Warm Innerwear for $14.90 (regularly $19.90).

• PUFFTECH Parka for $69.90 (regularly $79.90).

This pattern suggests 2025 will see similar markdowns on the same product categories. Even if the exact items vary by style or color, the discounts tend to stay consistent.

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Last Year’s Black Friday Ad

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Black Friday Ad History

Are you interested in seeing some of UNIQLO’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

• 2024: Page 1, 2, 3, 4, 5 and 6.
• 2023: Page 1, 2, 3, 4, 5, 6 and 7.
• 2022: Page 1, 2, 3, 4 and 5.
• 2021: Page 1, 2, 3, 4, 5 and 6.
• 2020: Page 1, 2, 3, 4, 5 and 6.
• 2019: Page 1, 2, 3 and 4.
• 2018: Page 1, 2, 3, 4 and 5.
• 2017: Page 1, 2 and 3.
• 2016: Page 1, 2, 3 and 4.
• 2015: Page 1, 2, 3, 4 and 5.

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Questions & Comments

What are you planning on getting at UNIQLO this Thanksgiving weekend? Let us know in the comments.

Updated on Monday, December 9, 2024: As the year winds down, UNIQLO’s After Christmas Sale, officially called their “End-Of-Season Sale,” is your opportunity to save on some of your favorite items as they clear out last season’s inventory. Here’s what you can expect, including when the sale begins and what discounts will be available.

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Sale Dates and Duration

UNIQLO’s After Christmas Sale is expected to begin on December 25, 2024, and run through December 29, 2024, ending at 11:59 PM PST. The sale will likely be available both in stores and online.

Since this sale is a clearance event, all offers are valid while supplies last. Popular items and sizes may sell out quickly, so it’s a good idea to shop early, especially if you’re shopping online. If you’re planning to head to a UNIQLO store, keep in mind that availability and pricing may vary slightly between locations.

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Discounts and Deals

During the End-Of-Season Sale, UNIQLO typically offers discounts of up to 50% off on hundreds of items. This includes everything from basics like T-shirts and socks to outerwear and winter essentials.

The discounts during this sale often surpass those seen during Black Friday and Cyber Monday, making it a prime opportunity for bargain hunters. However, it’s worth noting that some of the most deeply discounted items will likely be marked as final sale, meaning they cannot be returned or exchanged. Be sure to double-check the return policy on individual items before making your purchase.

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What to Buy

UNIQLO is known for its high-quality yet affordable essentials, and the After Christmas Sale is an excellent time to stock up on staples for every season. Here’s a breakdown of categories worth exploring:

1. Winter Outerwear

If you’re in need of winter coats, jackets, or parkas, this is the sale to shop. UNIQLO often discounts their Ultra Light Down jackets and vests, which are lightweight yet warm and packable. These are versatile pieces that work well on their own or as layers. You might also find discounts on their HEATTECH-lined outerwear, designed to provide extra warmth without bulk.

2. HEATTECH Apparel

Speaking of HEATTECH, this thermal collection is one of UNIQLO’s standout lines, and the End-Of-Season Sale is the perfect time to grab these cold-weather staples. From long-sleeve tops and leggings to socks and gloves, HEATTECH items are designed to retain body heat and are ideal for layering. These are especially handy if you’re preparing for the colder months ahead.

3. Basics and Loungewear

UNIQLO is known for its everyday essentials, and the After Christmas Sale is a great chance to restock your wardrobe. Look for discounts on their Supima Cotton T-shirts, AIRism undergarments, and cozy loungewear sets. These items are comfortable, durable, and versatile—perfect for everything from casual outings to relaxing at home.

4. Denim and Pants

UNIQLO’s jeans and pants often go on sale during this event, including popular styles like their Ultra Stretch Jeans and Smart Ankle Pants. These are wardrobe staples that can be dressed up or down depending on the occasion.

5. Sweaters and Knitwear

As winter continues, sweaters are a must-have. Keep an eye out for cashmere and merino wool sweaters, which often see markdowns during the End-Of-Season Sale. These pieces combine warmth with a touch of elegance, making them perfect for both work and casual wear.

6. Accessories

Don’t overlook smaller items like socks, scarves, and gloves. These are usually discounted during the sale and can make great stocking stuffers or practical additions to your own wardrobe.

7. Kids’ and Baby Clothes

If you’re shopping for children, UNIQLO’s kids’ and baby collections are worth exploring. From HEATTECH layers to everyday essentials, these items are comfortable, durable, and perfect for active little ones.

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Shopping Tips

To make the most of UNIQLO’s After Christmas Sale, here are a few tips to keep in mind:

1. Shop Early

Popular sizes and colors tend to sell out quickly, especially for staple items like HEATTECH and outerwear. If there’s something specific you’re looking for, plan to shop as soon as the sale begins on December 25.

2. Check for Final Sale Items

While some of the best discounts will be on final sale items, keep in mind that these cannot be returned or exchanged. Be sure to review product details and sizing information carefully before making a purchase.

3. Compare In-Store and Online Availability

UNIQLO’s website often has a larger selection than individual stores, but if you prefer to shop in person, it’s worth checking out your local location. Availability may vary, so it’s a good idea to call ahead if you’re looking for something specific.

4. Layer Discounts

UNIQLO occasionally offers additional discounts during their sales, such as extra markdowns on select items or free shipping on orders over a certain amount. Keep an eye out for these promotions to maximize your savings.

5. Sign Up for Emails

If you’re not already subscribed to UNIQLO’s email list, now is a good time to sign up. You’ll receive updates about the sale and might even get early access to certain deals.

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Last Year’s Featured Deals

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History

See below for UNIQLO’s last few years of sale history. It’ll help you get a better idea of the types of deals they typically run in the days after Christmas and into the new year.

• 2023: Page 1, 2, 3, 4 and 5.
• 2022: Page 1, 2 and 3.
• 2021: Page 1, 2, 3, 4 and 5.
• 2020: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
• 2019: Page 1, 2 and 3.
• 2018: Page 1, 2, 3, 4, 5 and 6.
• 2017: Page 1, 2, 3, 4 and 5.
• 2016: Page 1.
• 2015: Page 1.

We’re also tracking UNIQLO’s Black Friday, Cyber Monday, Memorial Day and Labor Day sales. Be sure to take a look and see how the offers differ throughout the year.

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Comments

What are you planing on getting at UNIQLO’s After Christmas Sale this year? Let us know in the comments below.

Updated on Monday September 2, 2024: We’ve been waiting for it and now it’s finally here — UNIQLO’s Labor Day deals are live!

Visit their site to take advantage of an entire page of specials (although they are not calling it a “Labor Day Sale” this year). We’ve posted some of their featured offers below. Plus, if you download the UNIQLO App then you can also get $10 off your first order of $75+ online or in-stores.

Offers valid through Thursday September 5, 2024 online or through their app (not in stores), or while in-stock supplies last. See their site terms and conditions as some exclusions or limitations may apply. Have a nice day off and happy bargain hunting!

Before you leave to shop UNIQLO’s Labor Day deals, be sure to join our newsletter to stay up to date with UNIQLO’s other significant events of the year. That includes their Black Friday, Cyber Monday, After Christmas and Memorial Day sales. Don’t miss it!

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Ad History

To get a better idea of the types of deals UNIQLO typically runs over Labor Day weekend you can view the last few years of ad history by following the links below.

• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
• 2023: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1, 2, 3 and 4.
• 2020: Page 1, 2, 3, 4, 5 and 6.
• 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
• 2018: Page 1, 2 and 3.
• 2017: Page 1, 2, 3 and 4.

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Comments

Already know what you’ll be getting at UNIQLO’s Labor Day sale this year? Then we’d love to know — Let us know in the comments below.