Tillys Archives - Blacker Friday

Tilly’s is gearing up for its Black Friday 2025 event, and based on past sales, there are clear patterns in timing, discounts, and the types of items that usually see the biggest markdowns. Below is a look at when the sale is expected to happen, what items tend to be discounted the most, typical discount levels, and examples from last year to give you an idea of what may return this year.

Expected Black Friday 2025 Sale Dates

Tilly’s usually starts at tillys.com with pre-Black Friday deals and these are expected to begin around Thursday, November 20, 2025. This is a week before Thanksgiving.

On Tuesday, November 25, 2025, a handful of “Early Black Friday” deals may appear. These often include limited-time doorbuster items, so checking Tilly’s website or app on this day is a good way to catch early bargains.

The main Black Friday sale is expected to kick off on Thanksgiving day itself, Thursday, November 27, 2025. This is when most deals, including site-wide discounts and doorbusters, will be available online and in select stores. The sale is likely to continue through the long holiday weekend, ending Sunday night, November 30, 2025, or while supplies last.

Types of Deals to Expect

During Tilly’s Black Friday 2025 sale, you can expect a mix of site-wide discounts and doorbuster specials. Most items online are likely to be around 30% off, with some exclusions. Doorbusters are limited-quantity deals on select items, usually marked with standout prices, and they tend to sell out quickly.

Looking at last year gives a good idea of what may appear. You could find two-for deals on jeans and pants, men’s joggers for under $25, and pajama pants for around $15. Shoes often had discounts up to 40%, while sunglasses and watches from brands like Oakley, Ray-Ban, Arnette, and Nixon were around 25–30% off. While prices and exact items may vary in 2025, these categories typically see the largest markdowns.

Rewards and Extra Savings

If you are a Tilly’s Reward Member, you can expect to once again earn $10 Tilly’s Cash for every $60 you spend during the event. This can give you extra value to use on future purchases. Free shipping is available on online orders of $59 or more. Keep in mind that in-store promotions may vary than those found online, so checking the store’s offers before you go is always a good idea.

Last Year’s Black Friday Ad

Black Friday Ad History

We’ve been tracking Black Friday ads from Tilly’s for many years now and have built quite an archive. If you want to check out some of their previous ad scans then just follow the links below.

2024: Page 1, 2, 3 and 4.
2023: Page 1, 2, 3 and 4.
2022: Page 1, 2 and 3.
2021: Page 1.
2020: Page 1 and 2.
2019: Page 1.
2018: Page 1.
2017: Page 1 and 2.
2016: Page 1.
2015: Page 1, 2, 3 and 4.
2014: Page 1.
2013: Page 1.

A view of the Tilly’s sign outside their store in downtown Santa Barbara, CA. Photo by Witold Sadowski.

Questions & Comments

What are you planning on getting at Tilly’s this Thanksgiving weekend? Let us know in the comments section.

Last Year’s Cyber Monday Ad

Updated on Monday November 27, 2023: If you typically shop Tilly’s on Black Friday then don’t overlook their Cyber Monday sale — It’s also huge and it begins today!

Starting now, shop tillys.com (online only) to get up to 70% off select clearance items + up to 50% off nearly everything else across the store + free shipping on orders of just $20 or more. Some exclusions apply so be sure to take a look at the official terms and conditions posted on their site for complete offer details. Happy bargain hunting!

Ad History

We’ve built an archive of Tilly’s previous Cyber Monday ads over the years we’ve been tracking their sales. You can take a look and compare this year’s deals to those from the last few years by following the links below.