The North Face Archives - Blacker Friday

The North Face’s Black Friday 2025 sale is just around the corner, and based on previous years, there are clear trends to watch for. The sale usually follows a set pattern on timing, discounts, and the types of products that get included. Below is a look at when the deals are likely to start, how big the markdowns could be, what items you should expect to see featured, and examples from last year that hint at what might show up again this year.

Expected Black Friday 2025 Sale Dates

The North Face’s Black Friday sale is expected to begin on Saturday, November 23, 2024, a few days before Thanksgiving, both in-stores and at thenorthface.com. The early launch usually brings modest discounts, around 30% off select jackets, shoes, and gear. The bigger markdowns arrive on Black Friday itself, November 28, 2025, when discounts are likely to reach up to 40% off. The sale is expected to run through the weekend and wrap up on Sunday, November 30, 2025.

Cyber Monday will follow immediately, with discounts likely to be even deeper. Last year, The North Face offered up to 50% off select items and 30% off full-priced gear for members of the free XPLR Pass program. The Cyber Monday sale is expected to end on Tuesday, December 2, 2025.

Typical Discount Levels

The early part of the sale usually starts at around 30% off, but it’s not site-wide. Only select items are included. Black Friday expands that list and increases the discount to about 40% off. If you are an XPLR Pass member, you can usually get 25% off full-priced gear during the Black Friday period. Cyber Monday tends to bring the steepest markdowns, with some products reaching 50% off.

Examples From Last Year

Looking back at 2024, jackets like the Explore Farther Parka dropped from $300 to $150 on Cyber Monday. Hoodies and logo T-shirts were cut down by 30-40% off, with some priced under $25. Backpacks and winter boots also saw around 40% off during Black Friday. The popular Nuptse jacket was marked down about 30%, showing that even core items can get included, though the color and size options sold out quickly.

Last Year’s Black Friday Ad

Black Friday Ad History

Are you interested in seeing some of North Face’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

2024: Page 1 and 2.
2023: Page 1.
2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
2021: Page 1.
2020: Page 1.
2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
2018: Page 1, 2, 3, 4, 5 and 6.
2017: Page 1 and 2.
2016: Page 1.
2015: Page 1.
2014: Page 1.

Mannequins highlight this weeks featured deals at North Face Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

Find what new jacket, hiking shoes, or other outdoor gear is on your Black Friday shopping list this year? Let us know in the comments below.

Last Year’s Cyber Monday Ad

Updated on Monday November 27, 2023: The North Face just ended their Black Friday sale late last night, but they have now returned with a 1-day Cyber Monday special!

Starting now, shop thenorthface.com to get up to 40% off exclusive jackets. Plus, all XPLR Pass members can get 30% off all other full and sale priced items (must be signed in). Not a member? It’s free to signup! Free shipping and free 60-day returns are included with all orders shipped within the continental United States as well.

The sale officially ends at 11:59PM PT tonight or while in-stock supplies last. Some exclusions will apply. Complete offer terms and conditions can be found on their site. Good luck and happy bargain hunting!

Ad History

You’ll find an archive of The North Face’s Cyber Monday ad scans posted below. You can check them out to see how the deals have differed over the years.