Swimsuits For All is preparing for another Black Friday season in 2025. Nothing has been confirmed yet, but the brand has been consistent with how it structures this event in past years. The sale usually unfolds in stages, discounts vary depending on timing, and certain categories are excluded. Here’s what you can likely expect this year, along with a look back at last year’s offers for context.
Predicted Black Froday 2025 Sale Schedule and Discounts
The event is expected to begin ahead of Thanksgiving and run through the holiday weekend, exclusively at swimsuitsforall.com:
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Preview Sale: Tuesday, November 18, 2025. Likely to feature about 60% off a smaller selection of items and 50% off the rest of the site.
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Early Access: Saturday, November 22, 2025. Discounts may range from 60–80% off select sets, while most items stay at around 50% off.
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Main Event: Wednesday, November 26, 2025, the day before Thanksgiving. This is typically the biggest phase with 50% off site-wide and deeper clearance markdowns, sometimes reaching 80% off original prices. A promo code was required (last year’s code was BLACKFRI).
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End of Sale: Saturday, November 29, 2025, with a transition into their Cyber Monday event.
Specialty lines such as Suprema have historically been excluded from full discounts, receiving around 25% off instead. Accessories and cover-ups usually stay in the 30–50% range. Exclusions on gift cards, final sale items, prior purchases, international orders, and select third-party brands like Eloquii and CUUP.
What to Buy
Clearance generally delivers the largest savings, but sizes sell out quickly, especially during the main event. Core styles like one-pieces, bikinis, and tankinis are often marked 50% off across the board and can disappear fast in popular sizes, so it’s smart to buy early if you have a specific style in mind. Accessories and cover-ups are less predictable and may not see major markdowns, making them safer to grab sooner.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Swimsuits for All’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1, 2, and 3.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1, 2 and 3.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1 and 2.
- 2015: Page 1, 2 and 3.
Questions & Comments
What new swimsuit has caught your eye? Let us know what you’re planning on getting this coming Thanksgiving weekend in the comments section.