Steve Madden Archives - Blacker Friday

Steve Madden’s Black Friday sale usually comes in phases rather than a single day. You can expect a preview sale, the main Black Friday event, and then Cyber Monday. The best discounts are often on select styles, with smaller markdowns on most other items. Promo codes are usually required, and the sale typically runs both online and in stores. Some popular boots, sneakers, handbags, and heels may sell out fast, so it helps to know what you want ahead of time.

Likely Black Friday 2025 Sale Dates

Here’s the timeline you can expect for 2025:

Black Friday Preview: Wednesday, November 19, 2025. Expect around 50% off select styles and 40% off most other items with a promo code, exclusively at stevemadden.com.
Main Black Friday Sale: Sunday, November 23, 2025, through Saturday, November 29, 2025. Select styles may get 50% off while most items are closer to 30% off with a promo code. Offers should be available both online and in-stores.
Cyber Monday Sale: Sunday, November 30, 2025, to Wednesday, December 3, 2025, ending at 5:59 am ET. Discounts will likely be 50% off select styles and around 35% off most other items with a promo code.

Unlike any other Black Friday sale we’ve every seen, last year you were best off shopping the “Preview” event rather the main event.

Featured Deals From Last Year

Here are a few items from 2024 that give an idea of what might go on sale this year:

Hutcch20 Black Boot: ~$109 → ~$66
Dreaming Red Ballet Flats: ~$90 → ~$54
Possession Sneakers: ~$100 → ~$60
Graya Bag Brown Distressed: ~$68 → ~$40

Popular items sold quickly, so timing was important.

Last Year’s Black Friday Ad

Black Friday Ad History

Are you interested in seeing some of Steve Madden’s previous Black Friday ads? Then follow the links below to view the last few years of their ad history.

2024: Page 1 and 2.
2023: Page 1, 2 and 3.
2022: Page 1.
2021: Page 1, 2 and 3.
2020: Page 1.
2019: Page 1.
2018: Page 1 and 2.
2017: Page 1 and 2.
2016: Page 1 and 2.
2015: Page 1 and 2.
2014: Page 1 and 2.

Doors are open at the Steve Madden Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

What are you planning on getting at Steve Madden this Thanksgiving weekend? Let us know in the comments section.

Last Year’s Cyber Monday Ad

Updated on Monday November 27, 2023: Steve Madden’s Cyber Monday sale just kicked off moments ago and it looks just like their Black Friday from a few days ago!

Starting today, shop stevemadden.com with promo code CYBER to get 35% off your entire purchase. You’ll also find a page of “Holiday Faves” at up to 50% off. See the details posted on their site for complete offer terms and conditions. Some exclusions will apply. Happy bargain hunting!

Ad History

We’ve built quite an extensive archive of Steve Madden’s previous Cyber Monday ads. You can take a look and compare this year’s deals to those from the last few years by following the links below.