Steve Madden’s Black Friday sale usually comes in phases rather than a single day. You can expect a preview sale, the main Black Friday event, and then Cyber Monday. The best discounts are often on select styles, with smaller markdowns on most other items. Promo codes are usually required, and the sale typically runs both online and in stores. Some popular boots, sneakers, handbags, and heels may sell out fast, so it helps to know what you want ahead of time.
Likely Black Friday 2025 Sale Dates
Here’s the timeline you can expect for 2025:
-
Black Friday Preview: Wednesday, November 19, 2025. Expect around 50% off select styles and 40% off most other items with a promo code, exclusively at stevemadden.com.
-
Main Black Friday Sale: Sunday, November 23, 2025, through Saturday, November 29, 2025. Select styles may get 50% off while most items are closer to 30% off with a promo code. Offers should be available both online and in-stores.
-
Cyber Monday Sale: Sunday, November 30, 2025, to Wednesday, December 3, 2025, ending at 5:59 am ET. Discounts will likely be 50% off select styles and around 35% off most other items with a promo code.
Unlike any other Black Friday sale we’ve every seen, last year you were best off shopping the “Preview” event rather the main event.
Featured Deals From Last Year
Here are a few items from 2024 that give an idea of what might go on sale this year:
-
Hutcch20 Black Boot: ~$109 → ~$66
-
Dreaming Red Ballet Flats: ~$90 → ~$54
-
Possession Sneakers: ~$100 → ~$60
-
Graya Bag Brown Distressed: ~$68 → ~$40
Popular items sold quickly, so timing was important.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Steve Madden’s previous Black Friday ads? Then follow the links below to view the last few years of their ad history.
- 2024: Page 1 and 2.
- 2023: Page 1, 2 and 3.
- 2022: Page 1.
- 2021: Page 1, 2 and 3.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1 and 2.
- 2017: Page 1 and 2.
- 2016: Page 1 and 2.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.

Questions & Comments
What are you planning on getting at Steve Madden this Thanksgiving weekend? Let us know in the comments section.