If you are planning to shop Sigma Beauty’s Black Friday this year, it helps to know what to expect in advance. From the sale dates to the discount levels, specific examples of last year’s deals, and details about shipping and free gifts, here’s a breakdown of what to expect at the upcoming event.
Black Friday 2025 Sale Dates & Timeline
Sigma Beauty is expected to roll out its Black Friday offers in stages, much like in previous years.
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Early Access: Likely starting on Thursday, November 13, 2025, with discounts of up to 75% off sitewide at sigmabeauty.com. This phase is usually open to everyone, though sometimes members of Sigma’s rewards program or email subscribers may get early notice.
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Main Black Friday Event: Expected to kick off on Monday, November 24, 2025, at 9:00 AM CDT (that’s 3 days before Thanksgiving), running until the morning of Cyber Monday, December 1, 2025, at 9:00 AM CDT.
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Cyber Monday Event: Following the main Black Friday sale, Sigma usually continues with a separate Cyber Monday promotion. Last year, the offer was 40% off sitewide. Something similar is expected again.
Typical Discount Levels
For Black Friday, Sigma Beauty has consistently gone big with their markdowns. The main promotion last year was up to 75% off sitewide, and the same is expected this year. These discounts are usually automatic, with no promo code required at checkout.
It’s worth noting that exclusions often apply. Last year, “slashed priced” items were not included in the promotion, and you couldn’t stack additional coupons or discounts on top of the Black Friday offer.
Free Gifts With Purchase
Another part of Sigma’s Black Friday strategy is offering free gifts at certain purchase levels. Last year’s promotion included:
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A free E60 Large Shader Brush (Classic) with orders of $25 or more.
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A free Sigma Spa Express Brush Cleaning Mat with orders of $75 or more.
Both gifts were automatically added to carts once the order qualified, and it was limited to one gift per order. You can expect Sigma to continue with this kind of “gift stacking” promotion in 2025, though the exact items may change.
Free Shipping
In 2024, Sigma Beauty also offered:
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Free US shipping on orders of $25 or more (delivered with UPS Ground or USPS First Class). Delivery took about 5–9 business days.
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Free worldwide shipping on orders of $25 or more (delivered with DHL Ecommerce). International delivery times stretched to 2–3 weeks.
These offers excluded certain countries, including Spain, Greece, and Turkey. Duties, taxes, and carrier fees for international shipments were the responsibility of the customer. For 2025, the shipping minimums are expected to stay the same.
Key Terms and Conditions
Last year’s fine print is helpful to keep in mind, since similar rules will likely apply in 2025:
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Discounts applied automatically at checkout, no code required.
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Exclusions included “slashed priced” items and previous purchases.
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No rain checks, no substitutions, and no price adjustments were available.
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Free gifts were limited to one per order, and only while supplies lasted.
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All orders were subject to verification, with Sigma reserving the right to delay or cancel.
These terms are pretty standard, but it’s a good reminder that stock can sell out fast during major sales, so timing matters.
Last Year’s Black Friday Ad
Black Friday Ad History
What were the featured deals at Sigma’s Black Friday sale last year? Follow the links below to view the last few years of ad history to find out.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1 and 2.
- 2017: Page 1, 2 and 3.
- 2016: Page 1.
Questions & Comments
What are you planning on getting a Sigma Beauty’s Black Friday sale this year? Let us know in the comments.