Shiseido Archives - Blacker Friday

Black Friday is one of the biggest shopping weeks of the year, and Shiseido is expected to join in again for 2025. Looking at last year’s sale gives a clear idea of the timing, discounts, and product offers you can expect this time around. Here are our predictions for 2025.

Black Friday 2025 Sale Dates

Shiseido’s Black Friday 2025 event is expected to start on Tuesday, November 25, 2025, exclusively at shiseido.com. That’s two days before Thanksgiving. Based on last year, the sale should run through Sunday, November 30, 2025 at 11:59 p.m. EST, unless items sell out earlier.

During that window, the brand usually offers a general site-wide discount along with some higher markdowns on select products. The best deals are often reserved for one-day-only offers, especially on Black Friday itself.

General Discounts to Expect

The main promotion in 2025 is likely to be:

25% off nearly everything site-wide
Up to 35% off select products
Free shipping and complimentary samples with every order

It’s worth noting that while the base discount applies across most of the site, Shiseido does include exclusions. Gift cards are not part of the deal, and the offer usually applies only to items that are in stock at the time of purchase. International orders are also excluded.

Possible Flash Deals on Black Friday Itself

In addition to the general discount, you can expect special one-day deals on Black Friday itself. Last year, the Ultimune Power Infusing Serum, one of Shiseido’s best-known products, was offered at 35% off. These flash sales are limited, so if you’re looking for a specific product, it’s worth checking in on Friday morning.

Examples from Last Year

Looking at what was discounted in 2024 gives a clear sense of what 2025 might look like. Some examples from last year include:

Ultimune Power Infusing Eye Serum for $45.50 (regularly $70)
Clear Sunscreen Stick SPF 50+ for $20.80 (regularly $32)
Benefiance Wrinkle Smoothing Eye Cream for $48.75 (regularly $65)
Benefiance Smoothing & Brightening Eyes Set (valued at $125) for $48.75 (regularly $65)

These are examples of products that got closer to the 35% discount range rather than the general 25%.

Typical Terms and Conditions

Last year’s Black Friday sale came with some standard rules, which are likely to apply again in 2025. These included:

Only valid on purchases made directly through Shiseido.com
Not valid on international orders
Not valid on gift card purchases
Only applies to in-stock items
Cannot be applied retroactively to past orders
Subject to change or cancellation at any time

Samples are included with every order, but the exact items can vary depending on availability.

Black Friday vs Cyber Monday

One thing to keep in mind is that Shiseido’s Cyber Monday sale in 2024 was actually stronger than Black Friday. While Black Friday offered up to 35% off, Cyber Monday went up to 45% off select sale items along with the same 25% off site-wide.

On top of that, they offered a surprise gift with any $225+ purchase using a promo code. That added more value for anyone planning to stock up on multiple products.

Because of that, it might be worth holding out for Cyber Monday in 2025 if you’re not in a rush.

Last Year’s Black Friday Ad

Black Friday Ad History

How does last year’s Black Friday deals compare to this year’s deals? Find out and compare by following the links below to view some of Shiseido’s previous Black Friday ads.