Black Friday with Shein is always a mix of big markdowns, surprise flash deals, and a bit of strategy if you want to land the best finds. From what we’ve seen in past years, the deal window will stretch beyond a single day. You’ll want to know when to watch, when to jump in, and what types of items usually see the deepest cuts. Here’s a break down the timeline, discount expectations, product categories to focus on, and tips to make sure you don’t miss something good.
Timeline: When to Expect the Sale
Early Deals: Around November 19th
Shein’s Black Friday 2025 sale is expected to begin at shein.com with early deals on November 19, 2025. That gives you over a week before the main event to start watching for good drops.
Main Event: November 28th (Black Friday)
The core of the sale is likely to kick off on Black Friday itself, which this year falls on November 28, 2025. That’s when Shein tends to unleash its most aggressive discounts.
Extended Weekend Through Cyber Monday
The sale is likely to run through the long weekend and carry on into Cyber Monday (December 1, 2025). Expect the same or slightly tweaked deals to linger through that period.
Discount Expectations
Maximum Discounts
Some items will be marked down by as much as 95% off. That’s for select sale items only, not across the board.
More Typical Ranges
For most items, the discounts will be less extreme—but still strong. Based on past sale behavior and industry commentary:
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Clothing (women’s & men’s): 50% to 70% off
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Accessories, shoes, jewelry: 40% to 60% off
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Home goods, décor: 30% to 50% off
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Beauty, skincare, hair tools: 25% to 45% off
Those ranges are a good guideline, though Shein often layers extra coupons, flash deals, or “buy more, save more” bundles to push savings further.
Free Shipping, Gifts, and Other Perks
During the Black Friday period you can expect:
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Free shipping on all orders (or at least on qualifying orders)
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A free gift with minimum purchase thresholds
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Stackable coupons or app-only discounts
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Flash sales and limited-time deals
These extras often turn a “good discount” into a very good one.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to see some of the SHEIN’s previous Black Friday ads? Then follow the links below to view the last few years of ad history.
- 2024: Page 1, 2, 3 and 4.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1, 2, 3 and 4.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
Questions & Comments
What’s on your SHEIN holiday weekend shopping list? Clothing, swimwear, beauty? Let us know in the comments section.
