Ralph Lauren is expected to follow its usual approach this year by extending its Black Friday sale through Cyber Monday rather than launching a separate promotion. The brand’s main holiday sale traditionally offers deep discounts across select apparel and accessories, and 2025 should be no exception. Here’s what we’re expecting to see this year.
Cyber Monday 2025 Sale Dates
Ralph Lauren’s Cyber Monday 2025 event will likely run as part of its ongoing Black Friday sale, beginning Tuesday, November 25, 2025 (that’s 2 days before Thanksgiving), and continuing through Tuesday, December 2, 2025, ending at 11:59 PM PT. Since the same promotion spans the entire week, early shoppers will have the best access to sizes and styles before popular pieces sell out.
Expected Offers
The core deal is expected to remain 40% off select styles, applied automatically at checkout on ralphlauren.com and in full-price Ralph Lauren retail stores.
Free Shipping: Standard shipping is typically free on all U.S. orders during this period.
Outlets: Polo Ralph Lauren Factory Stores usually run separate promotions and are not part of the main site’s offer.
Common Exclusions
As in past years, several categories are likely to remain full-price or excluded from the 40% discount. These typically include:
New arrivals and Collection merchandise.
Double RL (RRL) and Purple Label.
Luxury accessories and footwear.
Watches, jewelry, fragrance, eyewear.
Customizable or limited-edition products.
Golf merchandise, Ralph’s Coffee, philanthropic and home items.
Gift cards.
Last Year’s Black Friday/Cyber Monday Ad
Cyber Monday Ad History
How did Ralph Lauren’s Cyber Monday sales change over the years, if at all? Find out by viewing an archive of their previous ad scans below.
Ralph Lauren tend to follow a very consistent formula when it comes to their annual Black Friday sale, and this year is expected to be no different. Here’s what you can expect to see this year, including likely sale dates, typical offers and common exclusions.
Expected Black Friday 2025 Sale Dates
The official start date is expected to be Tuesday, November 25, 2025. That’s two days before Thanksgiving. Ralph Lauren tends to launch early in the week to give shoppers a head start before the holiday.
The sale will likely run through Tuesday, December 2, 2025, ending at 11:59 PM PT. That’s the day after Cyber Monday. But if you want the best selection, it’s smart to shop within the first few days of the sale.
The Likely Deals
Ralph Lauren’s Black Friday 2025 sale is expected to once again bring 40% off select styles. No promo code is typically required. The discount is usually automatically applied to eligible products (no promo code needed) on ralphlauren.com and at full-price Ralph Lauren retail stores.
Keep in mimd, the sale typically does not extend to Polo Ralph Lauren Factory Outlets. The outlets run their own promotions, which are separate and often less predictable.
In addition to the 40 percent off, Ralph Lauren usually includes free shipping on all orders during Black Friday week. That perk makes a difference because their standard shipping threshold usually sits at $150 or more outside the promotion period.
What’s Often Excluded
The exclusions list is one of the longest parts of the fine print, and it hasn’t changed much from year to year. In 2024, the following categories were not included in the discount:
New arrivals
Collection merchandise
Double RL (RRL)
Purple Label
Luxury accessories and footwear
Face masks
Golf merchandise
Ralph’s Coffee products and merchandise
Select home items
Limited-edition collections
Customizable merchandise
Philanthropic products
Books
Watches and fine jewelry
Fragrance
Eyewear
Gift cards
Basically, the exclusions cover high-end labels under the Ralph Lauren umbrella, special collections, and categories that the brand rarely discounts heavily. The core sale is focused on mainline apparel and certain accessories.
What Was on Sale Last Year
Looking at last year’s lineup gives a clear sense of what’s worth targeting in 2025. In 2024, the following items stood out:
Outerwear: Double-faced wool wrap coats and corduroy blazers were marked down by 40 percent.
Knitwear: Cable-knit sweaters in wool and cashmere were heavily featured. One example was the cricket-style cable-knit sweater that dropped by almost half.
Shirts: Slim-fit silk shirts and classic button-downs were part of the selection.
Dresses: Silk-blend shirtdresses showed up at reduced prices.
Accessories: Leather mini shoulder bags, tasseled loafers, and cable-knit socks were included.
Polos: Both mesh polos and polo dresses were discounted.
Kids’ items: Polo Bear sweaters and plaid pullovers were customer favorites. One insider tip that made the rounds was buying kids’ cashmere sweaters in larger sizes for a more affordable way to own the material.
Price Ranges You Can Expect
Ralph Lauren is not a budget brand, so even with 40% off, many items remain in the mid-to-high range. But the savings are meaningful compared to full price. Examples from 2024 include:
A wool-cashmere cricket sweater dropped from around $300 to about $180.
A wrap coat that retailed for $600 was marked down closer to $360.
Polo shirts, often $95 to $115, came down to about $60 to $70.
Kids’ sweaters that usually run about $150 landed closer to $90.
Accessories like socks and small leather goods were often available under $50.
Those numbers should give you a sense of how much you’ll actually pay once the discount is applied.
Free Shipping and Extra Offers
During Black Friday, Ralph Lauren almost always covers shipping on all U.S. orders without requiring a minimum. That perk stacks with the sale discount. It’s not valid internationally, though, which is worth noting if you’re shopping from outside the U.S.
Sometimes, members of Ralph Lauren’s email list or app users get early access to the sale, though in practice the discounts are the same as the general public offer. The benefit is just being able to shop a little earlier to grab sizes before they run out.
Last Year’s Black Friday Ad
Black Friday Ad History
You’ll find Ralph Lauren’s previous Black Friday ads from these last few years posted below.
The Polo Ralph Lauren sign lights up as the sun sets at their Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.
Questions & Comments
Let us know what you plan on getting this holiday weekend at Ralph Lauren and where you’ll be shopping this year, online or at one of their outlet stores? Leave your comments below.
