Updated on Friday, November 14, 2025: Performance Bike’s Black Friday 2025 sale officially kicked off today. Here’s a look at when this year’s event starts and ends, the top deals, and a rundown of what to expect.
Black Friday 2025 Sale Dates
Here’s what we are expecting in terms of timing this year:
The sale is officially began on Friday, November 14, 2025, two weeks before Black Froday itself, both in-stores and at performancebike.com. However, new deals are expected to be added throughout the event. It should run through Tuesday, December 2, 2025, which is the day after Cyber Monday (not yet confirmed but based on last year’s schedule).
What’s Included in the Sale
Performance Bike almost always covers a wide range of categories during its Black Friday event. Here’s what’s on sale this year:
- Complete bikes and frames—they’ve included big markdowns on mountain bikes and road frames.
- Electronics—cycling computers, GPS units, and smart gear.
- Accessories and components—from seatposts and skewers to brake levers.
- Cleaning and maintenance gear—brushes, chain cleaners, kits.
- Indoor training setups—trainers, rollers, and related tools.
- Apparel and riding gear—like jerseys, gloves, and helmets.
Basically, you can expect deals on nearly everything they sell, just keep in mind that this is not a site or storewide sale.
This Year’s Black Friday Ad & Featured Deals
Black Friday Ad History
Are you interested in seeing some of Performance Bike’s older ad scans? Then follow archive the links below to view some of their previous year’s Black Friday ads.
- 2025: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2 and 3.
- 2018: Page 1, 2, 3, 4 and 5.
- 2017: Page 1.
- 2016: Page 1, 2, 3, 4 and 5.
- 2015: Page 1, 2, 3, 4 and 5.
- 2014: Page 1 and 2.
Questions & Comments
What new ride are you planning on picking up this Thanksgiving weekend at Performance Bike? Let us know in the comments.