Here’s a look at what to expect from O’Neill’s upcoming Black Friday Sale this year, including when it will likely start, what types of discounts we’ll probably see, what not to expect, and some examples of last year’s best deals.
Expected Sale Dates for Black Friday 2025
O’Neill is expected to kick off its Black Friday Sale on Friday, November 28, 2025, and run it through Cyber Monday, December 1, 2025, exclusively at oneill.com. This lines up with their typical schedule from past years. While some retailers start early in the week, O’Neill tends to keep its big offers for the weekend itself.
That said, if they follow the same pattern as last year, they might start teasing some daily “doorbuster” deals a few days before the main sale. These are usually one-off items or limited categories that go on temporary markdown. But based on past experience, these early-bird specials aren’t as strong as what you’ll see during the actual Black Friday weekend. Unless you spot something specific you’ve been waiting on, it’s better to wait until the full sale begins.
How Much Will You Save?
Last year, and the year before that, O’Neill ran a site-wide 40% off sale with a promo code (the code was BFCM40) and we expect something very similar this year.
In addition to the blanket 40% off, their sale section saw deeper markdowns, with select items going up to 70% off. That’s where you’ll find clearance pieces, last season’s styles, and random overstock items. These tend to sell out quickly, so it’s worth checking early.
Also, if you’re a member of their Rewards Program, you’ll probably get free shipping and earn points on your purchases. Points can be redeemed later for discounts, which adds a bit more value if you plan to buy more later in the season.
Exclusions to Watch Out For
Not everything at O’Neill is up for grabs during Black Friday. As in previous years, the site-wide discount typically excludes:
-
Wetsuits
-
Gift Cards
-
Snow gear
-
Newly released accessories
Some other exclusions might apply, especially on newer collections or collaborations. If you’re unsure, check the product description or try adding the promo code during checkout to see if the discount applies.
Examples of Last Year’s Black Friday Deals
To get an idea of what might be coming this year, here are a few real deals from last year’s Black Friday sale at O’Neill:
-
Men’s Hyperfreak Boardshorts — Regularly $59.50, down to $35.70 with the 40% promo code
-
Women’s Bahia Full-Zip Jacket — Originally $89.99, discounted to $53.99
-
Men’s Superfleece Hoodie — Went from $79.99 to $47.99
-
Youth Reactor-2 Wetsuit Jacket — Excluded from promo but offered at a separate sale price of $59.95
-
Clearance Tees and Tanks — Some styles dropped to $10–$15 in the sale section (up to 70% off)
Last Year’s Black Friday Ad
O’Neill’s Black Friday Ad History
Want to see see O’Neill’s previous Black Friday ads? Maybe you want to compare last year’s sale to this year’s sale? Then see below for the last few years of ad history.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
- 2014: Page 1.
Questions & Comments
What new O’Neill gear are you planning on getting this Black Friday weekend? Maybe a new wetsuit or swimsuit? Or how about some snowboard pants or a winter jacket? Whatever it is, or whatever is on your mind, leave your thoughts and comments below.
