O’Neill typically doesn’t launch a completely new sale for Cyber Monday. Instead, their Black Friday discounts often carry through the weekend into Cyber Monday. Here’s what we expect for 2025 and how to make the most of the annual event.

Cyber Monday 2025 Sale Dates

Based on past years, O’Neill’s Black Friday Sale is likely to begin on Friday, November 28, 2025, and continue through Monday, December 1, 2025, exclusively at oneill.com. While some retailers start early in the week, O’Neill usually reserves its best deals for the main Black Friday weekend.

Expected Discounts and Savings

O’Neill’s recent Black Friday promotions have offered sitewide savings of around 40% with a promo code (the code used last year was BFCM40). We expect something very similar this year.

On top of the standard discount, certain sale items often get much deeper reductions, sometimes up to 70% off. These markdowns typically include clearance items, last season’s apparel, and overstocked products. Since these deals are limited, early browsing is recommended if you’re looking for specific styles or sizes.

Members of the O’Neill Rewards Program often receive perks like free shipping and points on purchases. Points can later be redeemed for additional discounts, which adds extra value for shoppers planning multiple buys throughout the season.

Items Usually Excluded

Even during their Black Friday and Cyber Monday extended sale, O’Neill doesn’t discount everything. Typical exclusions include:

• Wetsuits

• Gift cards

• Snow gear

• Newly released accessories

Other exclusions may apply, especially for limited-edition items or recent collaborations. To be sure, check the product page or enter the promo code at checkout to see if the discount applies.

Featured Deals from Last Year

To give a sense of what might be on offer in 2025, here are some standout deals from O’Neill’s previous Black Friday sale:

• Men’s Hyperfreak Boardshorts — Regularly $59.50, discounted to $35.70 with the 40% code

• Women’s Bahia Full-Zip Jacket — Originally $89.99, dropped to $53.99

• Men’s Superfleece Hoodie — Went from $79.99 to $47.99

• Youth Reactor-2 Wetsuit Jacket — Not included in the site-wide promo but offered separately for $59.95

• Clearance Tees and Tanks — Some styles as low as $10–$15 (up to 70% off)

Last Year’s Ad

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Cyber Monday Ad History

How does O’Neill’s Cyber Monday sale differ from year to year? Find out and compare by following the ad archive links below.

• 2024: Page 1, 2 and 3.
• 2023: Page 1, 2 and 3.
• 2022: Page 1 and 2.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1 and 2.
• 2016: Page 1.
• 2015: Page 1.
• 2014: Page 1 and 2.

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Questions & Comments

What are you planning on getting at this year’s Cyber Monday sale at O’Neill? Let us know in the comments section.

Here’s a look at what to expect from O’Neill’s upcoming Black Friday Sale this year, including when it will likely start, what types of discounts we’ll probably see, what not to expect, and some examples of last year’s best deals.

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Expected Sale Dates for Black Friday 2025

O’Neill is expected to kick off its Black Friday Sale on Friday, November 28, 2025, and run it through Cyber Monday, December 1, 2025, exclusively at oneill.com. This lines up with their typical schedule from past years. While some retailers start early in the week, O’Neill tends to keep its big offers for the weekend itself.

That said, if they follow the same pattern as last year, they might start teasing some daily “doorbuster” deals a few days before the main sale. These are usually one-off items or limited categories that go on temporary markdown. But based on past experience, these early-bird specials aren’t as strong as what you’ll see during the actual Black Friday weekend. Unless you spot something specific you’ve been waiting on, it’s better to wait until the full sale begins.

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How Much Will You Save?

Last year, and the year before that, O’Neill ran a site-wide 40% off sale with a promo code (the code was BFCM40) and we expect something very similar this year.

In addition to the blanket 40% off, their sale section saw deeper markdowns, with select items going up to 70% off. That’s where you’ll find clearance pieces, last season’s styles, and random overstock items. These tend to sell out quickly, so it’s worth checking early.

Also, if you’re a member of their Rewards Program, you’ll probably get free shipping and earn points on your purchases. Points can be redeemed later for discounts, which adds a bit more value if you plan to buy more later in the season.

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Exclusions to Watch Out For

Not everything at O’Neill is up for grabs during Black Friday. As in previous years, the site-wide discount typically excludes:

• Wetsuits

• Gift Cards

• Snow gear

• Newly released accessories

Some other exclusions might apply, especially on newer collections or collaborations. If you’re unsure, check the product description or try adding the promo code during checkout to see if the discount applies.

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Examples of Last Year’s Black Friday Deals

To get an idea of what might be coming this year, here are a few real deals from last year’s Black Friday sale at O’Neill:

• Men’s Hyperfreak Boardshorts — Regularly $59.50, down to $35.70 with the 40% promo code

• Women’s Bahia Full-Zip Jacket — Originally $89.99, discounted to $53.99

• Men’s Superfleece Hoodie — Went from $79.99 to $47.99

• Youth Reactor-2 Wetsuit Jacket — Excluded from promo but offered at a separate sale price of $59.95

• Clearance Tees and Tanks — Some styles dropped to $10–$15 in the sale section (up to 70% off)

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Last Year’s Black Friday Ad

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O’Neill’s Black Friday Ad History

Want to see see O’Neill’s previous Black Friday ads? Maybe you want to compare last year’s sale to this year’s sale? Then see below for the last few years of ad history.

• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1.
• 2015: Page 1.
• 2014: Page 1.

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Questions & Comments

What new O’Neill gear are you planning on getting this Black Friday weekend? Maybe a new wetsuit or swimsuit? Or how about some snowboard pants or a winter jacket? Whatever it is, or whatever is on your mind, leave your thoughts and comments below.