From designer clothing and popular shoe brands to home goods and beauty products, Nordstrom’s Black Friday sale it’s always a well-rounded event. Based on what we saw in 2024, we can expect thousands of items to be marked down, with discounts reaching up to 60% off. Whether you’re shopping for yourself, picking up holiday gifts, or just browsing for good deals, Nordstrom’s sale is worth keeping an eye on.
Here’s a break down what you should know about this year’s sale including when it’s happening, what kinds of items are usually included, how big the discounts really are, and some specific examples of what was on sale last year.
Expected Black Friday 2025 Sale Dates
If they follow the same schedule as last year, the sale will likely begin on Friday, November 21, 2025. That’s exactly a week before Black Friday itself. The event should run through Cyber Monday, which falls on Monday, December 1, 2025 this year.
You’ll be able to shop the event both in stores and online at nordstrom.com, but if you’re looking for the biggest selection, online usually has a much bigger selection of sale items. Last year, Nordstrom had more than 4,600 items listed on their online sale page.
For those who prefer shopping in person, in-store sales will still happen, but availability might vary depending on your location. Online shoppers will likely get perks like free standard shipping and free same-day in-store pickup for items available locally. Free returns are also expected to be part of the deal.
Discount Levels You Can Expect
Nordstrom’s Black Friday event is known for offering discounts of up to 60% off on select items. However, not every single item will hit that maximum discount.
Here’s a general idea of how discounts were spread out last year, and what we can probably expect again in 2025:
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Beauty Products & Fragrances: 15% to 30% off
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Designer Shoes & Boots: 30% to 50% off
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Clothing from Popular Brands: 30% to 60% off
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Handbags & Accessories: 25% to 50% off
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Home Goods (like bedding and kitchen accessories): 20% to 40% off
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Jewelry & Watches: 25% to 40% off
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Luggage and Travel Gear: Up to 50% off
Most of the biggest discounts will likely be on past-season styles, but even current-season items sometimes get decent markdowns during the sale. The key is to check early, because some of the best deals tend to sell out fast.
Popular Brands That Were on Sale Last Year
If you’re curious about which brands are likely to be part of the sale, it helps to look at last year’s lineup. In 2024, Nordstrom’s Black Friday sale included well-known names across fashion, footwear, beauty, and home. Some of the featured brands were:
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FREE PEOPLE (clothing and accessories)
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UGG (boots, slippers, and outerwear)
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EILEEN FISHER (minimalist fashion pieces)
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COLE HAAN (footwear and handbags)
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VINCE (luxury basics and knitwear)
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BARBOUR (outerwear and jackets)
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BONY LEVY (fine jewelry)
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BOSS (tailored menswear and accessories)
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RAINS (modern raincoats and waterproof bags)
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PARACHUTE (luxury bedding and bath linens)
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TUMI (luggage and travel accessories)
Expect to see these brands again this year, along with others like Madewell, The North Face, AllSaints, Nike, Adidas, Zella, and more. Nordstrom usually offers a mix of high-end designers and more affordable everyday brands, so there’s something for almost every budget.
Examples of Sale Items from Last Year
Looking back at the specific items Nordstrom had on sale in 2024 can give us a pretty good idea of what might be included again in 2025. Here are a few examples of the standout deals from last year:
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UGG Classic Short II Genuine Shearling Boot: Originally $180, discounted to $120 (33% off)
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FREE PEOPLE Easy Street Tunic Sweater: Regular price $128, marked down to $76 (40% off)
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TUMI Alpha 3 Expandable Carry-On: Priced at $750, reduced to $525 (30% off)
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EILEEN FISHER Organic Cotton Long Cardigan: Regularly $278, on sale for $166 (40% off)
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COLE HAAN GrandPro Tennis Sneakers: Originally $150, down to $90 (40% off)
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VINCE Wool & Cashmere Sweater: Priced at $395, marked down to $237 (40% off)
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BARBOUR Ashby Waxed Jacket: Regular price $395, discounted to $275 (30% off)
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BONY LEVY Diamond Hoop Earrings: Originally $1,200, on sale for $720 (40% off)
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RAINS Waterproof Tote Bag: Regularly $95, marked down to $66 (30% off)
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PARACHUTE Classic Percale Sheet Set (Queen): Originally $129, on sale for $90 (30% off)
These are just a few examples, but they show that Nordstrom tends to apply solid discounts across a wide range of categories, not just clothing and shoes. Home items, accessories, and even fine jewelry are part of the mix.
Last Year’s Black Friday Ad
Nordstrom’s Black Friday Ad History/Archive
Want to see some of Nordstrom’s previous Black Friday ads? Then you’ve come to the right place! Follow the links below for the last few years of ad scan history.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1, 2, 3 and 4.
Questions & Comments
Will you be visiting Nordstrom in-person on Black Friday? Or are you skipping the crowded mall this year to shop online from home? Or better yet, maybe you’re looking for the real deep bargains and shopping at Nordstrom Rack? Let us know in the comments section below.
