
Updated on Friday, November 21, 2025: Nikon’s Black Friday kicked off this morning, and this year’s discounts are among the strongest Nikon has offered in recent years. The sale spans a wide range of camera bodies, lenses, and sport optics, but as always, the most popular gear is limited to in-stock availability. Here’s everything you need to know.
Black Friday 2025 Sale Dates and Duration
Nikon’s Black Friday sale officially runs from November 21 through November 29, 2025, exclusively at nikonusa.com.
Nikon clearly notes “while in-stock supplies last,” so availability is not guaranteed through the full sale period.
How Deep Are the Discounts This Year?
You’ll see major price drops on premium mirrorless gear, moderate cuts on more affordable bodies, and strong value on both Z-mount and F-mount lenses. A few DSLR kits and sport optics also stand out with meaningful savings. The steepest discounts tend to be:
- Higher-end Z series bodies and professional lenses
- Specialized telephoto optics (both Z and F mount)
- Select enthusiast mirrorless kits and entry compact kits
Shoppers building a new Z-mount system will likely see the most notable savings this year.
Featured Mirrorless Camera Deals
While many bodies are discounted, a few mirrorless models define the sale:
- Z 8 body now $3,499.95 (previously $4,299.95)
- Z 9 body now $5,199.95 (down from $5,899.95)
- Z 6III body now $2,099.95 (previously $2,699.95)
- Z 6III 24–70 mm f/4 kit now $2,699.95 (was $3,299.95)
- Z 7II body now $1,899.95 (down from $2,499.95)
- Z 5 body now $999.95 (formerly $1,449.95)
These price cuts bring several of Nikon’s most capable cameras into a price range where they become more practical upgrades, not just flagship options for professionals.
Featured Lens Deals (Z Mount)
Lens discounts are particularly wide-ranging, and the most compelling values center on high-end primes and telephotos:
- NIKKOR Z 400 mm f/2.8 TC VR S now $12,699.95 (was $14,699.95)
- NIKKOR Z 800 mm f/6.3 VR S now $5,999.95 (was $6,999.95)
- NIKKOR Z 600 mm f/6.3 VR S now $3,999.95 (down from $5,199.95)
- NIKKOR Z 14–24 mm f/2.8 S now $2,099.95 (previously $2,699.95)
- NIKKOR Z 24–70 mm f/2.8 S now $1,999.95 (was $2,549.95)
- NIKKOR Z 50 mm f/1.8 S now $469.95 (formerly $669.95)
Between deep telephoto reductions and solid discounts on popular everyday zooms and primes, this lineup offers meaningful upgrades at nearly any skill level.
Featured Deals on DSLR Gear and Sport Optics
Although Nikon is focused on mirrorless, DSLR shooters and outdoor users still get worthwhile savings:
- D850 body now $1,999.95 (down from $2,599.95)
- D780 body now $1,549.95 (or $2,049.95 with 24–120 mm kit)
- AF-S NIKKOR 24 mm f/1.4G ED now $1,399.95 (formerly $1,999.95)
- MONARCH M7 10×42 binoculars now $489.95 (down from $549.95)
- COOLSHOT PROIII Stabilized rangefinder now $399.95 (was $529.95)
For photographers still committed to F-mount systems or those who split time between shooting and outdoor sports, these are among the best values of the sale.
Nikon’s Black Friday 2025 Ad


Black Friday Ad History
How did Nikon’s Black Friday sale look like last year? Were the deals any good? Follow the archive links below to view their previous ad scans to find out more.
- 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
- 2022: Page 1, 2, 3, 4, 5, 6 and 7.
- 2021: Page 1, 2, 3, 4, 5 and 6.
- 2020: Page 1, 2, 3 and 4.

Questions & Comments
What new Nikon camera is on your Black Friday/Cyber Monday wish list this year? Let us know in the comments.














