Nikon’s “Holiday Saving” deals (aka, their Black Friday/Cyber Monday sale) usually bring some of the steepest discounts of the year. Here’s a look at what to expect this year, when the sale dates will likely be, which items are worth keeping an eye on, and examples of what was on sale last year to get an idea of what could return in 2025.
Expected Black Friday 2025 Sale Dates & Duration
Nikon doesn’t always follow the same sale schedule each year, but based on the past few years, it’s pretty likely that their 2025 Black Friday Sale will begin on Saturday, November 22, 2025, exclusively at nikonusa.com. This is five days before Thanksgiving.
The sale will probably continue through Cyber Monday, December 1, 2025, but keep in mind that Nikon always mentions “while supplies last.” That means the most popular items could sell out before Cyber Monday even arrives. If you’re planning to buy a high-demand camera or lens, you’ll want to shop early in the sale period to avoid missing out.
Discount Levels to Expect
When it comes to Nikon’s Black Friday discounts, the percentage of savings depends on the product category. Cameras, especially higher-end models, often get price cuts between $200 to $700 off. Lenses typically see discounts ranging from $50 up to $400 off, depending on the model and specs.
Binoculars, while not as heavily discounted as cameras and lenses, still saw price drops of around $20 to $50 off.
If Nikon follows the same pattern this year, we can expect similar discount levels in 2025, though it’s always possible that newer models might see slightly smaller discounts compared to outgoing models.
Examples of Last Year’s Deals
To get a clearer picture of what Nikon might offer this year, let’s look at the actual items and discounts from their Black Friday 2024 sale:
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Z 8 One Lens Kit was priced at $4399.95 (regularly $5099.95)
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Z 7II Body Only went for $1999.95 (down from $2999.95)
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Z 6II 24-70mm Lens Kit was on sale for $2099.95 (regular price $2599.95)
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Z f Body Only was available at $1899.95 (originally $2099.95)
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Z 30 Body Only dropped to $609.95 (regular price $709.95)
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NIKKOR 50MM f/1.2 S lens was offered at $1899.95 (down from $2099.95)
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NIKKOR Z 28-75mm f/2.8 lens saw a discount to $899.95 (regular $1199.95)
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NIKKOR Z DX 24mm f/1.7 lens was marked down to $229.95 (from $279.95)
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AF-S NIKKOR 24mm f/1.4G ED lens was discounted to $1399.95 (regular $1999.95)
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MONARCH M7 10×42 binoculars were priced at $449.95 (down from $499.95)
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Action Extreme 16×50 ATB binoculars went on sale for $199.95 (regular price $219.95)
Looking at these numbers, Nikon’s discounts were quite generous, especially on higher-end camera bodies and kits. If the same trend continues in 2025, we can expect Nikon to focus on their popular Z Series mirrorless cameras again, along with a good selection of lenses.
Last Year’s Black Friday Ad
Black Friday Ad History
How did Nikon’s Black Friday sale look like last year? Were the deals any good? Follow the archive links below to view their previous ad scans to find out more.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
- 2022: Page 1, 2, 3, 4, 5, 6 and 7.
- 2021: Page 1, 2, 3, 4, 5 and 6.
- 2020: Page 1, 2, 3 and 4.
Questions & Comments
What new Nikon camera is on your Black Friday/Cyber Monday wish list this year? Let us know in the comments.
