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Make Up For Ever Black Friday 2025 Sale – What to Expect & When

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Here’s a breakdown of what you can expect from Make Up For Ever’s Black Friday 2025 sale, including the timing, likely discounts, past examples, and tips on what to buy.

Expected Black Friday 2025 Sale Dates

Make Up For Ever usually starts their Black Friday sale at makeupforever.com a few days ahead of the long weekend. The brand is expected to launch early access deals starting Monday, November 24, 2025. That early access may again require a promo code at checkout (last year’s code was VIPCYBER).

The general public sale is expected to go live on Wednesday, November 26, 2025, the day before Thanksgiving. The full event should run through Tuesday, December 2, 2025, which is the day after Cyber Monday. That gives you a full nine days to browse and purchase.

If you’ve shopped their sale in the past, you know quantities can be limited. Even though the sale runs for over a week, some of the most popular items may sell out early. It’s a good idea to shop the moment the sale opens, especially if you’re interested in the bigger Cyber Steals discounts, which usually have limited stock.

Discount Levels to Expect

Last year, Make Up For Ever offered 30% off sitewide. This percentage typically applies to nearly all items on the site, from best-selling foundations to new product launches. However, there will likely be some exclusions, especially on certain value sets or limited-edition releases.

In addition to the 30% off, the brand also featured “Cyber Steals”—select products marked down by as much as 50%. These are usually spotlighted throughout the week and rotate depending on availability. They tend to feature some of the more popular or seasonal items, like eye palettes or holiday kits.

The deals may also include a free gift with purchase, like last year’s 5-piece gift set (valued at $45) that was added to orders of $100 or more. Shipping perks are also part of the sale. In 2024, the site offered free shipping and free samples on orders over $30, which is likely to return this year.

Promo Codes and Rules

To access early deals, you’ll probably need a promo code. Based on past years, the early access code won’t stack with the deeper Cyber Steals deals. So, if you’re trying to combine 30% off with the 50% markdowns, that likely won’t be allowed. Last year’s sale had clear terms that made the two offers separate, so expect the same structure this time.

Also worth noting: The discount probably won’t apply to past purchases, and if you try using unauthorized discount codes, the brand may cancel the order. Most of the terms come with the standard “while supplies last” clause, so once something is sold out, it’s gone.

Examples of Last Year’s Deals

Looking at what was included in the 2024 sale gives a pretty good idea of what might be discounted again this year. Here are some of the products that were either part of the 30% off sitewide promotion or included in the Cyber Steals at 50% off:

  • HD Skin Foundation – Part of the 30% off sale. This is one of the brand’s top-selling foundations known for its natural finish and long wear.

  • Ultra HD Concealer – Also included in the sitewide discount. Great if you’re looking for lightweight but buildable coverage.

  • Aqua Resist Color Pencil – Featured in Cyber Steals with up to 50% off select shades. These liners are waterproof and smudge-resistant.

  • Rouge Artist Lipstick – Some shades were part of Cyber Steals, while the full line was likely 30% off with the code.

  • Artist Color Shadows (Refills) – Several shades dropped to 50% off, good for building a custom palette.

  • Brush Sets – Limited edition brush kits were part of the discount and sold out fairly quickly.

  • Mini Kits and Holiday Sets – Some were marked down by 30%, though not all sets qualified for the full discount.

Even if the exact products vary this year, it’s safe to assume that many of the same bestsellers and core items will be back as part of the deal.

Exclusions to Watch For

Like most sales, not everything will be eligible for discounts. While Make Up For Ever hasn’t released the official exclusions for 2025 yet, based on past years, these are the kinds of products that might be excluded or limited:

  • Brand new releases launched just before the sale

  • Limited edition artist collaborations

  • Select holiday sets

  • Gift cards

  • Items already included in the 50% off Cyber Steals section

Also, note that the 30% off sitewide and the 50% off Cyber Steals are not combinable. You’ll have to pick which offer to apply on an item-by-item basis. Some products may even be marked with tags to show which offer applies to them, so it should be clear when you’re shopping.

Last Year’s Black Friday Ad

Ad History

Are you interested in seeing some of Make Up For Ever’s older Black Friday ads? Then you’ve come to the right place! Follow the archive links below to take a look at the last few years of ad history.

  • 2024: Page 1 and 2.
  • 2023: Page 1 and 2.
  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1 and 2.
  • 2015: Page 1 and 2.
  • 2014: Page 1.
There are deals to be found on Make Up For Ever cosmetics products at this Sephora store located in historic old-town Krakow, Poland. Photo by Witold Sadowski.

Questions & Comments

Find any really good cosmetic deals worth sharing? Then let us know in the comments below.