If you’re looking to pick up luxury skincare products during the Black Friday rush this year, La Mer is one brand that’s likely to stay consistent with its traditional holiday approach. Unlike most beauty and skincare companies that offer big percentage discounts or sitewide promotions, La Mer tends to take a different path. Their strategy focuses on free gift-with-purchase deals instead of flat markdowns. Based on previous years and early signs for 2025, here’s what you can expect from La Mer’s Black Friday sale this time around.
Likely Black Friday 2025 Sale Dates
La Mer’s 2025 Black Friday sale is expected to start on Tuesday, November 25, 2025, and run through Sunday, November 30, 2025, exclusively at cremedelamer.com. That means the promotion will go live a few days before Black Friday itself, which falls on November 28, 2025 this year.
No Discounts, But Free Gifts With Purchase
One of the first things to keep in mind about La Mer’s Black Friday approach is that you won’t see discount codes or price cuts on their products. The prices remain the same as usual. Instead of lowering the price tags, La Mer offers tiered gift-with-purchase incentives based on how much you spend.
This method actually gives regular customers an opportunity to get more value out of what they already plan to purchase. However, these gift offers are only available online through their site, and only to US-based customers. Also, each offer is limited to one per person and only one offer code can be used per order.
Gift Tiers Based on Spend Levels
Here’s a breakdown of what La Mer offered during Black Friday 2024, which gives us a clear idea of what’s likely to return for 2025. While they may update the gift items slightly, the structure and spending thresholds usually stay consistent.
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Spend $150: You could choose five deluxe mini samples and receive a tiny trunk, which is a small, decorative box for storing samples or travel-sized products.
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Spend $250: You’d get two tiny trunk ornaments (usually holiday-themed miniature boxes) and a rose gold La Mer accessory, which could be something like a compact mirror or keychain.
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Spend $350: At this level, La Mer included a 15ml jar of moisturizer. This is likely their iconic Crème de la Mer Moisturizing Cream, which is a solid value considering how expensive the full-size version is.
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Spend $450: You could pick a travel trunk and customize it with an adornment, offering a more personalized gift experience.
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Spend $600: This tier included a 15ml bottle of The Concentrate, one of La Mer’s most popular high-end treatments. This item alone typically retails for over $200 in that size.
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Spend $800: This was the top-tier reward, offering a full-size bottle of The Reparative Body Lotion. That’s a generous gift with a retail price of around $275.
These offers were all subject to availability and while supplies lasted. Once quantities ran out, La Mer had the right to substitute a similar item of equal or greater value. The offers also excluded purchases of non-eligible items like The Bespoke Set, gift cards, and anything out of stock.
Last Year’s Black Friday Ad
La Mer’s Black Friday Ad Archive
What was featured in La Mer’s Black Friday ad last year or the year before that? Follow the archive links below to find out.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1 and 2.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.
Questions & Comments
What are your favorite La Mer moisturizing cream? Are you a fan of the classic Crème de la Mer or do you use their eye concentrates, regenerating serums, lip balms or cleansing foams? Let us know in the comments below.