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Hugo Boss Black Friday 2025 Sale – What to Expect & When

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Hugo Boss is known for keeping things fairly consistent from year to year during their Black Friday events, so if you’ve shopped it before, there’s a good chance the structure will feel familiar. Here’s a look at what we are expecting to see this year.

Likely Black Friday 2025 Sale Dates

If they stick to their usual timing, the 2025 Black Friday sale at Hugo Boss will likely kick off at hugoboss.com on Monday, November 24, 2025. That’s three days before Thanksgiving and four days before Black Friday itself.

The sale is expected to run through December 4, 2025, wrapping up at 11:59PM Pacific Time, assuming they follow the same schedule they’ve used in recent years. So you’re looking at about 11 days of deals. Keep in mind, though, that some of the best stuff usually sells out fast. Hugo Boss doesn’t do constant restocks during this event, so once sizes or colors are gone, that’s usually it.

Expected Discount Levels

The expected discount this year is up to 40% off on select men’s and women’s items. That’s consistent with last year and the year before. Some pieces may get marked down a little less, typically 20% to 30% off, but the deeper discounts tend to hover around the 40% mark.

One thing to know is that this is typically not a sitewide sale. Don’t expect to find 40% off everything. Hugo Boss typically limits Black Friday discounts to select sale items.

Examples From Last Year’s Sale

To give you a better idea of what the sale might look like, here are some actual examples from Hugo Boss’s Black Friday event in 2024. The prices may not be identical this year, but they should give you a ballpark sense of what kinds of items and markdowns are typical.

  • Men’s Slim-Fit Wool-Blend Coat
    Regular price: $695
    Black Friday price: $417 (40% off)

  • Men’s Italian Virgin Wool Suit
    Regular price: $895
    Black Friday price: $626.50 (30% off)

  • Leather Low-Top Sneakers
    Regular price: $298
    Black Friday price: $208.60 (30% off)

  • Women’s Belted Wool-Blend Coat
    Regular price: $645
    Black Friday price: $451.50 (30% off)

  • Women’s Blazer in Stretch Jersey
    Regular price: $495
    Black Friday price: $346.50 (30% off)

  • Logo Beanie Hat
    Regular price: $78
    Black Friday price: $54.60 (30% off)

  • Slim-Fit Cotton Shirt
    Regular price: $148
    Black Friday price: $103.60 (30% off)

Some of these discounts applied on top of already reduced sale prices, and others were direct markdowns for Black Friday only.

What’s Usually Not on Sale

There are a few things that rarely, if ever, get included in the Black Friday sale at Hugo Boss:

  • New arrivals
    Anything labeled “New Season” or “New In” is almost always excluded.

  • Collaborations and special collections
    Items from the BOSS x NBA, BOSS x Russell Athletic, or similar collaborations are usually full price.

  • Tailoring services
    If you buy a suit that includes free tailoring under their regular policy, that’s still valid — but tailoring itself isn’t discounted.

  • Gift cards and fragrance
    Fragrance, cologne, and gift sets are usually handled through different promotions or third-party retailers, not included in this direct sale.

Last Year’s Black Friday Ad

Black Friday Ad History

Are you interested in seeing some of the older Black Friday ads from Hugo Boss? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2024: Page 1, 2, 3 and 4.
  • 2023: Page 1.
  • 2022: Page 1 and 2.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
A view of the entrance door to Hugo Boss’ Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

We’d love to know what is on your holiday bargain shopping list this year. Already know what you’ll be buying at Hugo Boss? Leave your comments below.