If you’re planning to shop for baby items, personal care bundles, or skincare kits, then get ready for Honest Co.’s upcoming week-long Black Friday 2025 sale. Based on how they’ve run things in the past, here’s a breakdown of when the sale will likely happen, what’s included, and how much you can expect to save.
When Honest’s Black Friday 2025 Sale Is Expected to Start
Honest Co. usually rolls out its Black Friday sale in two parts. First, there’s an early access period for email subscribers. If you’re already on their mailing list or signed up for newsletters, you’ll probably get a promo code a few days before the sale opens to the public (last year’s code was 20OFFGIFTS). Based on last year’s early access schedule, you can expect it to run from Thursday, November 20, 2025 (that’s a full week before Thanksgiving) to Tuesday, November 25, 2025, assuming it follows the same pattern .
The general sale, open to everyone with no promo code needed, should start on Thanksgiving Day, November 27, 2025, and run through Cyber Monday on December 1, 2025. So, you’re looking at nearly two weeks of deals in total, with the earliest discounts hitting inboxes just before Thanksgiving.
Expected Discount Levels
Honest Co. tends to keep things simple when it comes to Black Friday pricing. If they repeat last year’s deal, it’ll be 20% off a wide range of curated kits and gift sets at honest.com. These are usually bundles made up of their most popular products grouped into themes like bathtime, skincare, prenatal care, and new baby essentials. The discount is typically applied at checkout to the subtotal, before taxes and shipping fees.
It’s not the kind of sale where you’ll see everything marked down sitewide, and it doesn’t apply to subscriptions, previous purchases, or anything that’s already part of another deal. But if you’re planning to give Honest products as gifts or you just want to stock up for yourself, 20% off these curated sets can be a decent value, especially since shipping is free over $50.
What You Can Expect to Be Included
Honest doesn’t discount everything for Black Friday. The promotion usually focuses on select gift sets and bundles rather than individual items. Last year’s list included a mix of baby care, skincare, and wellness kits. Here are some of the kits that were part of the 2024 Black Friday sale:
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Bathtime Buddies Gift Set Refresh
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Bathtime Buddies Gift Set Nourish
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Baby Arrival Gift Set
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Babe’s Mini Must-Haves Gift Set
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Babe’s Clean Bum Gift Set
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Pregnant + Pampered Gift Set
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Chill Like A Mother Prenatal Routine
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Bump Love Bundle
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No Makeup Makeup Kit
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Love Your Lips Kit
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Lash Love: Serum + Mascara Kit
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3 Steps to Dewy Skin
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Honest Skincare® Must-Haves Kit
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Never Basic Kit
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Everyday Shampoo + Lotion Duo (Nourish and Refresh versions)
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Sensitive Collection
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Calm Collection
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Refresh Collection
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Gently Nourishing Deluxe Collection
Most of these are still part of Honest’s regular product lineup, so it’s likely that the same or similar bundles will return for 2025’s Black Friday sale. These sets often include full-size products and come in gift-ready packaging.
What’s Not Included in the Sale
It’s important to know what’s excluded; the 20% discount didn’t apply to:
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Subscriptions (monthly deliveries or product auto-renewals)
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Individual products outside of the curated kits
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Items already on clearance or part of other promotions
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Purchases made before the sale window
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Gift cards
Also, the discount applies only to the subtotal, so you’ll still pay sales tax and shipping (unless your total is over the free shipping threshold).
Shipping and Returns
Honest Co. usually offers free shipping on orders over $50 for delivery within the contiguous United States. That perk has been consistent in past years and is expected to return for Black Friday 2025.
They also offer free returns on most items, but you may be responsible for return shipping in some cases, depending on the condition of the item and reason for return. It’s a good idea to double-check the return policy on their site before placing a big order, especially if you’re buying gifts that might need to be exchanged.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Honest’s previous Black Friday ads? Then we have you covered! Here’s an archive of their older ad scans:
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
Questions & Comments
What are you planning on getting at The Honest Co. this holiday weekend? Are you a parent looking to save on baby essentials or someone interested in their eco-conscious products for your home? Let us know in the comments below.
