If you’re hoping for a brand-new Cyber Monday sale from Etnies this year, don’t hold your breath. Based on their past few holiday shopping events, Etnies tends to roll their Black Friday deals right through Cyber Monday rather than launching a separate event. Still, if you’re after new skate shoes, apparel, or casual wear, you’ll likely have plenty of chances to save as their Black Friday promotion extends into the start of December.

When Will the 2025 Sale Happen?

Etnies’ holiday sale season usually begins early. Looking at last year’s schedule, early access for email subscribers kicked off around Saturday, November 22, 2025. Those early shoppers saw around 20% off sitewide, though that wasn’t quite as strong as the main Black Friday deal that followed.

The main promotion is expected to open to everyone on Wednesday, November 26, 2025, just before Thanksgiving. It should then continue through Black Friday weekend and stay active through Cyber Monday, wrapping up on Tuesday, December 2, 2025.

What Kind of Deals Can You Expect?

In 2024, Etnies shoppers saw up to 70% off select products and 30% off most full-priced items when using the promo code BF30 at checkout on etnies.com. Free shipping was also available on most orders.

While some special collections may be excluded, the code usually applies to a wide range of regular-priced gear, not just clearance. Details about any exclusions or updated terms will likely appear on the homepage or during checkout once the sale is live.

A Look Back at 2024 Deals

Here’s a quick reminder of what last year’s discounts looked like to give you an idea of what might return this year:

• Jameson 2 Eco Shoes: $74.99 → $52.49 with promo code

• Marana Slip XLT Shoes: $94.99 → $66.49

• Fader Vulc Shoes: $69.99 → $48.99

• Etnies Classic Hoodie: $54.99 → $38.49

• Etnies Beanies: $19.99 → $13.99

• Men’s Scout Shoes: $79.99 → $55.99

Last Year’s Black Friday/Cyber Monday Ad

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Cyber Monday Ad History

Are you interested in seeing some of Etnies’ older Cyber Monday ads? Then follow the links below to view the last few years of ad history.

• 2024: Page 1, 2 and 3.
• 2023: Page 1.
• 2022: Page 1 and 2.
• 2021: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1.
• 2015: Page 1, 2 and 3.
• 2014: Page 1 and 2.

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Questions & Comments

Find any good deals on Etnies at one of their resellers that you would like to share? Then let us know what you found in the comments section.

Whether you’re looking for new skate shoes, casual wear, or apparel upgrades, the Etnies typically rolls out a sitewide promotion around Thanksgiving weekend. Based on their past sales and predictable trends, here’s everything to know ahead of time about Etnies’ 2025 Black Friday sale.

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When Will Etnies Black Friday 2025 Sale Likely Start?

If they follow the same pattern as previous years, early access will likely begin on Saturday, November 22, 2025. This early phase is usually reserved for subscribers to their email newsletter, however, last year’s early access offer (20% off site-wide) was a worse deal than the one offered at the main event. Why did they do this? I don’t know, but I wouldn’t be happy, that’s for sure.

Early access is expected to run until Wednesday, November 26, 2025 (that’s a day before Thanksgiving). After that, the sale is predicted to open up to the general public and continue through Black Friday weekend, likely wrapping up on Tuesday, December 2, 2025 (that’s the day after Cyber Monday).

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What’s the Black Friday Promo Code?

Last year, Etnies offered up to 70% off a handful of deals and sitewide 30% off on most other full-priced items using the code BF30 when shopping etnies.com.  Free shipping on most in-stock shoes and apparel was offered as well.

Keep in mind that some styles may be excluded from the discount, such as specific collections. The terms will likely be listed on their homepage or during checkout.

Also worth noting: the code typically works on most regular-priced items, not just clearance.

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Example Deals from Last Year (2024)

To get a better sense of what might be available this year, here are some items that were part of the 2024 Black Friday event:

• Jameson 2 Eco Shoes – Regularly priced at $74.99, dropped to $52.49 with the code.
• Marana Slip XLT Shoes – Went from $94.99 to $66.49.
• Fader Vulc Shoes – Typically $69.99, sold for $48.99
• Etnies Classic Hoodie – $54.99 reduced to $38.49.
• Etnies Beanies – Priced at $19.99, discounted to $13.99.
• Men’s Scout Shoes – $79.99 dropped to $55.99.

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Last Year’s Black Friday Ad

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Black Friday Ad History

What was featured during Etnies’ Black Friday sale last year? How good were the doorbuster deals? Follow the links below to take a look at their Black Friday ad history from these last several years.

• 2024: Page 1, 2 and 3.
• 2023: Page 1.
• 2022: Page 1, 2 and 3.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1.
• 2015: Page 1 and 2.
• 2014: Page 1 and 2.

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Questions & Comments

Find a really good deal on Etnies? Then let us know where you found it any how much you ended up saving in the comments section.