Based on how things went last year and what’s typical for their sales, there’s a good amount of predictability when it comes toe.l.f. Cosmetics’ timing, discounts, and special deals. So if you’re looking to plan ahead or just want to know what to expect, here’s a detailed look at what they might be offering during their upcoming Black Friday 2025 sale.
Likely Sale Dates for 2025
e.l.f. Cosmetics’ Black Friday sale is expected to begin on Wednesday, November 26, 2025, which falls one day before Thanksgiving. That follows the same pattern they’ve used before. Instead of waiting until Friday, they typically launch their Black Friday deals a little early online , which gives people a chance to shop before the holiday rush officially kicks in.
The sale will likely run exclusively at elfcosmetics.com through the weekend and end on Sunday, November 30, 2025, at 11:59 PM PST. That gives a five-day window to browse, decide, and buy. Cyber Monday is a separate event, so expect a different promo (or extension) for that on Monday, December 1, 2025.
Expected Discounts
In 2024, e.l.f. offered 30% off nearly everything sitewide with the code BF30. It’s safe to assume they’ll bring back a similar deal in 2025, with either the same discount or something very close—so plan for around 30% off most products.
Some exclusions may apply, though they didn’t heavily restrict the discount last year. Items already on clearance or bundled value sets might not be included. Still, most of the everyday favorites and even new releases were part of the sale.
Free Shipping Details
Shipping perks were also part of the deal. In 2024, orders over $45 qualified for free standard shipping, which is fairly standard across most cosmetics brands. But if you’re a Beauty Squad member (which is free to join), you got free shipping with no minimum purchase—a nice bonus if you weren’t looking to spend a lot.
That policy is expected to remain the same for 2025, especially since it’s tied to their rewards program. It’s a good idea to sign up ahead of the sale if you haven’t already.
Free Gift With Purchase
There’s also usually a free gift with purchase offer layered on top of the sitewide discount. In 2024, e.l.f. gave out a Makeup Melting Cleansing Balm for free with any order over $50. That gift wasn’t stackable with other free gifts, and it was only available while supplies lasted. So if you wait too long, you might miss out.
Examples From Black Friday 2024
Here are a few examples of what was discounted last year, along with their price after the 30% markdown:
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Power Grip Primer (regular $10) – $7
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Halo Glow Liquid Filter (regular $14) – $9.80
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Camo Concealer (regular $7) – $4.90
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Holy Hydration! Face Cream (regular $13) – $9.10
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Flawless Concealer Brush (regular $5) – $3.50
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Putty Primer Trio Set (holiday set, regular $15) – $10.50
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Skincare Starter Kit (regular $20) – $14
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Hydrating Core Lip Shine (regular $7) – $4.90
It’s worth noting that many of these were available all five days of the sale, but a few items (especially skincare kits and high-demand makeup) sold out midway through.
Are There Any Exclusions?
Yes, there are typically some exclusions, though e.l.f. doesn’t usually exclude a ton. Some holiday sets or clearance items might not qualify for the discount. Also, free gifts can’t usually be combined. You’ll need to read the fine print on their website when the sale starts, but it’s usually pretty clear.
Also, if a product is already discounted or part of a bundle, the 30% might not stack. That’s not always the case, though—it depends on how the promotion is set up that year.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to view some of the older Black Friday ads from e.l.f. Cosmetics? Then follow the links below to see what was offered during these last few years.
- 2024: Page 1.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1 and 2.
- 2015: Page 1.
- 2014: Page 1 and 2.
Questions & Comments
What will you be getting this Black Friday at e.l.f.? Find any other good deals you would like to share? Then leave your thoughts in the comments below.
