Black Friday at Sportsman’s Warehouse is one of the biggest times of the year to pick up hunting, fishing, camping, and outdoor gear at discounted prices. You can expect deals across the store, from firearms and ammunition to optics, apparel, and camping essentials. While the full 2025 ad isn’t out yet, last year’s sale gives a good idea of what to expect and when to be ready.
Black Friday 2025 Sale Dates & Timing
The sale is expected to start on Friday, November 28, 2025, at 6:00 AM in stores, with most deals (but not all!) also available online at sportsmans.com. It’s likely to run through Thursday, December 4, 2025, giving you a full week to shop. The official ad is expected about a week before Black Friday, around November 21, 2025, so keep an eye on the website for details.
Typical Discounts and Deals
You can expect substantial savings on many doorbuster items, sometimes up to 60% off. Last year, discounts were especially strong on firearms, optics, camping gear, and apparel. Here are some examples from last year:
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Firearms and Ammunition
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Rock Island Armory TM-22 rifle: $89.99 (reg. $129.99)
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Hi-Point 9mm handgun: $99.99 (reg. $179.99), not available in all states
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CRKT Mah-Hawk EDC Pocket Knife: $39.99 (reg. $89.99)
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Nobel shotshells: $7.99–$17.99
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Optics and Scopes
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Leupold VX-6HD Rifle Scopes: $999.99–$1,999.99 (reg. $1,399.99–$2,399.99)
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Other optics included binoculars and rangefinders with $100+ discounts
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Apparel and Footwear
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Sportsman’s Warehouse Puffy Jacket by Kings Camo: $54.99 (reg. $109.99)
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Muck Boot Apex Pro: $100.00 (reg. $210.00)
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Drake 8 Shot Flyweight Long Sleeve Shirt: $27.50 (reg. $54.99)
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Camping and Outdoor Gear
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Eureka Copper Canyon 6-Person Tent: $99.95 (reg. $329.95)
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Outfitter 86 Dog Bed: $12.99 (reg. $29.99)
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Camp Chef Cast Iron Dutch Oven or Skillet: $15–$35 (reg. $29.99–$69.99)
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Lews American Hero Spinning 6′ Combo: $24.99 (reg. $84.99)
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Gun Safes and Shooting Gear
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Vital Impact 16 Gun Safe: $349.99 (reg. $499.99)
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Tree stands, trail cameras, and other hunting gear are often included
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What to Know Before You Go
It’s important to remember the sale terms:
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Offers are limited to stock on hand, and selection varies by store.
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No rainchecks and some items may not be sold due to federal, state, or local law.
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Pricing may differ between online and in-store.
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Sportsman’s Warehouse reserves the right to correct pricing errors.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to take a look at Sportsman’s previous Black Friday flyers? No problem! Just follow the links below to view their ad scan archive.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22 and 23.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2021: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2020: Page 1, 2, 3, 4, 5, 6, 7 and 8.
Questions & Comments
What are you planning on picking up at Sportsman’s Warehouse this holiday weekend? Will you be shopping in-stores or online this year? Let us know in the comments.