Updated on Thursday, November 27, 2025: Sportsman’s Warehouse has officially kicked off its Black Deals Friday event, and the sale is now live online at sportsmans.com. The event features major markdowns on firearms, ammo, optics, apparel, fishing gear, footwear, camping supplies and more. You an check out the ad posted below for this year’s sale highlights.
Black Friday 2025 Sale Dates and Timing
The sale begins online today, on Thanksgiving Day, and continues in stores when locations open for Black Friday tomorrow. All deals are limited-time and limited-stock.
Expectations to know:
- Stores are closed today (Thanksgiving) but the sale is active online.
- Doorbusters and limited-quantity items may sell out before stores reopen.
- Some featured deals may be online only or vary by location.
- Availability is limited by federal, state and local regulations.
Confirmed Black Friday Deals for 2025
This year’s discounts are centered around popular hunting, shooting, fishing, and outdoor products. Shoppers can expect aggressive markdowns on both premium brands and everyday essentials.
Firearms and Ammo
- Up to $180 off select firearms
- $350 off the Springfield Armory Hellcat Pro ODG CatPac 9mm
- 10% off select Smith & Wesson
- Up to 15% off ammunition
Shooting Gear and Accessories
- $169.99 for the Geissele AR-15/AR-10 2-Stage Rifle Trigger
- 20% off select range gear
Optics
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Up to 25% off optics, including rifle scopes, rangefinders and binoculars
Fishing Deals
- Up to 40% off select rod and reel combos
- Buy 2, Get 1 Free Yamamoto baits
Apparel and Footwear
- Up to 30% off camo and outdoor clothing
- 20% to 40% off select shoes and boots
- Buy 2, Get 1 Free on all full-priced socks
Camping, Cooking and Outdoor Lifestyle
- Up to 30% off cooking essentials
- Up to 33% off Grizzly coolers and drinkware
- Up to $700 off Lost Creek Kayaks
What to Know Before You Shop
To make the most of the sale, keep the following in mind:
- All deals are limited to stock on hand and may sell out quickly.
- Some offers are unavailable in certain states due to legal restrictions.
- Prices may vary between online and in-store purchases.
- Sportsman’s Warehouse may update pricing or correct errors when necessary.
This Year’s Black Friday Ad
Black Friday Ad History
Need to take a look at Sportsman’s previous Black Friday flyers? No problem! Just follow the links below to view their ad scan archive.
- 2025: Page 1, 2, 3 and 4.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22 and 23.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2021: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2020: Page 1, 2, 3, 4, 5, 6, 7 and 8.
Questions & Comments
What are you planning on picking up at Sportsman’s Warehouse this holiday weekend? Will you be shopping in-stores or online this year? Let us know in the comments.